Spanish firm Genaq extracts water through the air with atmospheric generators. Since 2008, the company has been investing in researching, development, and industrialization of atmospheric water generators produced in Lucena. "In the air we breathe there is a certain degree of humidity which is actually water. From there, teams can dispense the water they just produced on-site for all sorts of situations — from emergencies and dwindling water supplies to a total water shortage. "In many cases, the water we're producing is no longer an extra or alternative water supply; it's the main source of water," says Inmaculada Armenteros.

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