First it was the streamers: the seismic arrival of Netflix, Amazon Prime Video, Apple TV+ and the rest, offering television’s previously captive viewers the chance to watch seemingly whatever they wanted, whenever they wanted.
Then TikTok joined YouTube in conclusively shattering what was once a unified small-screen audience into a billion individual fragments.
On both sides of the Atlantic, ratings plummeted.
Viewers drifted away.
Now, in Britain, a group of bodybuilders, personal trainers and sundry gym rats have stepped unto the breach.
Persons:
TikTok, —, Gladiators ”
Organizations:
Netflix, Amazon Prime, Apple, YouTube, Gladiators, BBC
Locations:
Britain