Blake Newby has been a content creator since 2018 when she started working in beauty editorial.
She continued her side hustle as a content creator after leaving her job at Essence in 2022.
Newby's edge as a fashion, beauty, and lifestyle creator comes from her background covering the beauty and fashion industry.
"I have connections within the industry to brand founders and brand owners, and brand chemists.
Still, even as a part-time content creator, Newby has been able to secure partnerships with brands like Grey Goose Vodka and Saks Fifth Avenue.