In its first fiscal year ending Dec. 2022, TMTG, Truth Social's parent company, lost over $50 million on $1.4 million in sales.
Given that origin story, Truth Social has branded itself as a safe haven from "Big Tech censorship," a vision that must be realized for Truth Social to maintain any sort of competitive advantage, according to the filing.
Trump returned to X, the platform formerly known as Twitter, in August, though he has said Truth Social is still his primary social media platform.
Trump's presence on Truth Social started as a boon for the company but has now become a crutch.
But even the former president's loyalty to Truth Social may not be enough to keep the platform afloat on its own.
Persons:
Donald Trump, Joe Biden's, DWAC, Devin Nunes, Nunes, Trump, Elon Musk
Organizations:
Acquisition Corporation, Trump Media, Technology Group, Trump, Republican, DWAC, Securities and Exchange Commission, Truth, Twitter, Facebook, U.S . Capitol, Big Tech, Tesla