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☆ Stocks making the biggest moves premarket: Humana, Nike, JD.com and more
▼ + stars: | 2024-10-02 | by ( Sean Conlon | ) www.cnbc.com time to read: +2 min

Humana – Shares plunged more than 22% after the healthcare company announced dire preliminary Medicare Advantage data for 2025. China stocks – Shares of Chinese companies continued to gain amid the broader stimulus rally . Diamondback Energy – The oil stock rose 3% following an upgrade to overweight from equal weight at Barclays. Energy stocks – Shares of energy companies rose following Iran's missile attack on Israel . APA Corp and Marathon Oil both rose more than 2%, and Occidental Petroleum rose more than 1%.

Persons: PDD, Alibaba, Lamb Weston –, Lamb, Betty Jiang, Diamondback, Dan Arnold, Rich Steinmeier, Davidson, —, Lisa Kailai Han, Jesse Pound, Sarah Min, Michelle Fox Theobald Organizations: Nike –, Nike, Li Auto, Baidu, Diamondback Energy, Barclays, Endeavor Energy Resources, LPL, LPL Financial, Baird, Energy, APA Corp, Marathon Oil, Occidental Petroleum Locations: China, Israel

☆ Cramer says companies must roll back prices: 'It may be time for a giant reset'
▼ + stars: | 2024-10-02 | by ( Julie Coleman | ) www.cnbc.com time to read: +2 min

CNBC's Jim Cramer on Wednesday opined on pervasive inflation, saying companies must bring down prices if they want to attract consumers in the current economic landscape. "Companies are so reluctant to take prices down because they don't want to hurt their treasured gross margins," he said. He also attributed some of the issues at Nike to inflation, saying they're "emblematic of how higher prices are changing the face of business." While consumers protest higher prices, Cramer said they — and Wall Street — are responding well to companies that offer bargains or have reduced prices. He added that companies that roll back prices can offset the costs with volume.

Persons: CNBC's Jim Cramer, Cramer Organizations: Nike, Costco, Walmart

☆ Stock futures fall slightly following rocky start to October: Live updates
▼ + stars: | 2024-10-01 | by ( ) www.cnbc.com time to read: +2 min

Traders work on the floor of the New York Stock exchange during morning trading on May 17, 2024. Stock futures slipped in overnight trading following a sour start to the new trading month and final quarter of 2024. Futures tied to the Dow Jones Industrial Average edged down 80 points, while S&P 500 futures and Nasdaq-100 futures lost about 0.1% and 0.2%, respectively. In after-hours action, Nike slid about 7% after the sneaker giant pulled its full-year guidance ahead of its CEO change. Ahead of Friday's keynote September jobs report, Wall Street on Wednesday will gain insight into the state of private payrolls with ADP's Employment Survey.

Persons: Elliott Hill, Ryan Detrick, nonfarm Organizations: New York Stock, Stock, Dow Jones, Nasdaq, Nike, LPL, Apple, Nvidia, Microsoft, Tesla, U.S, Treasury, ADP's, Federal Locations: Iran, Israel, Lebanon

☆ Nike reports earnings after the bell. Here's what Wall Street expects
▼ + stars: | 2024-10-01 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

An employee carries shoe boxes at the Footlocker retail store in the Barton Creek Square Mall on August 28, 2024 in Austin, Texas. Nike will report quarterly earnings Tuesday as investors brace for another set of less-than-stellar results. The company announced in September that CEO John Donahoe would be stepping down. In September, Nike announced that Donahoe would be stepping down and would be replaced by company veteran Elliott Hill, who is scheduled to take the helm Oct. 14. The incoming CEO will need to power up Nike's innovation pipeline, reset its relationships with wholesalers and improve morale after a series of layoffs and a breakdown in culture.

Persons: John Donahoe, it's, Donahoe, Elliott Hill, Hill Organizations: Nike, Air Force, Air Jordan, Consumer Locations: Barton, Austin , Texas, U.S

☆ 4 reasons for the tech selling Tuesday — and why we're not changing our view on the group
▼ + stars: | 2024-10-01 | by ( Jeff Marks | ) www.cnbc.com time to read: +4 min

Ultimately, the slow starts to August and September did not stand in the way of Wall Street recording a strong third quarter . Tech woes : The S & P 500 tech sector is having a rough day on several different fronts. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Jim Cramer, There's, Elliott Hill, John Donahoe, Lamb Weston, we'll, Slim Jim, Hunt's, Orville Redenbacher's, We're, Jim Cramer's, Jim Organizations: CNBC, ., Stocks, Federal Reserve, Coterra Energy, Tech, Apple, Citigroup, HP Inc, CDW Corp, Citi, Samsung Electronics, Nvidia, Broadcom, Energy, Nike, Maine Foods, Labor, Jim Cramer's Charitable Locations: East, Iran, Israel, China

☆ How Prada is beating the odds and bucking the luxury slump
▼ + stars: | 2024-09-30 | by ( Madeline Berg | ) www.businessinsider.com time to read: +10 min

"I think the 'miracle' at Prada is Miu Miu," Luca Solca, a senior analyst at Bernstein, told Business Insider. Miu Miu is doing just that. "Miu Miu is resonating with consumers because of a savvy mix of product and communication marketing," Solca said. Miu Miu has embraced stars (Sydney Sweeney and Gigi Hadid were featured in recent campaigns), which has energized its following. AdvertisementIn short — pun intended — you can't get trendier than Miu Miu right now, and being trendy is good for business.

Persons: that's, Miu Miu, Luca Solca, Bernstein, Miu, —, Moncler, Stifel's Rogerio Fujimori, Edward Berthelot, Solca, Sydney Sweeney, Gigi Hadid, Lexie Liu, Zhao Jinmai, Wu Yanshu, Miu Miu's Mary Jane, It's, Prada, Prada hadn't, Jelena Sokolova, Morningstar, Burberry, Gucci, Andrea Guerra, Raf Simons, Muccia Prada, Goldman Sachs, Gen, Scarlett Johansson, Arqué, Sokolova, Alessandro Michele, Guerra, L'Oréal, " Guerra Organizations: Prada, HSBC, Little, Business, New York Times, LVMH, Gucci Locations: Prada, Asia, China, Tokyo, Taipei, Nanjing, LVMH, Hong Kong

Tim Walz, Harris’ running mate, for applying the state’s tobacco tax to Zyn, a nicotine pouch popular with young men. The ad ends with a pro-Trump influencer telling a Trump rally: “Trump 2024, that’s it. And advisers caution that while they are focused on messaging specifically to reach young men, they see a larger universe of target voters. Getty ImagesOn Saturday, the Harris campaign launched “Athletes for Harris,” highlighting endorsements from 15 NFL Hall of Famers. “The neglect of the issues of men, especially young men, has really been going on for quite a while now, and it’s going to take some serious work to persuade young men that we really do have their backs,” he said.

Persons: Donald Trump, Kamala Harris, Ross Morales Rocketto, Harris, ”, Gen, Richard Reeves, “, It’s, Trump, Dana White, Theo Von, influencer Logan Paul, Ross, “ Barron, Trump’s, Sen, JD Vance, Vance, Tim Walz, Harris ’, “ Trump, ” Trump, Walz, Tim ”, Logan Paul, Brian Hughes, ” Hughes, ” “, ” Harris ’, Roe, Wade, I’m, ” Sen, Bob Casey, ” Mark Cuban, Ohio Sen, Governor Walz, Joe Rogan’s, they’re, ’ Reeves, yardwork, Reeves, Rocketto, Mike Nellis Organizations: Democratic, Trump, White, NBC, American Institute for Boys, Minnesota Gov, Boys, Trump “, Democratic Party, NBC News, IGN, NFL, Major League Baseball, Ohio, of Famers, NBA, UFC, National Locations: America, R, Ohio, Minnesota, Philadelphia

☆ A 27-year-old has sold over $4 million worth of sneakers in 2024 by shifting to 'live selling.' She explains how it works and why every store owner should learn the skill.
▼ + stars: | 2024-09-28 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

Shifting to live selling changed everything. She shadowed a friend who was also starting to do live Whatnot shows. After just one month on Whatnot, Zapata says she did enough in sales to quit her insurance job in September 2022. Her advice to any online or brick-and-mortar store owner is to develop the skill of live selling. They're doing intros, they're interacting, they're really getting creative with the things that they're giving to their community.

Persons: Val Zapata, Zapata, —, We've, We're, they're, They're, She's, Holly, Kobe Bryant Organizations: Service, Facebook, Business, YouTube, Twitter, eBay, Zapata's, BI, Kobe Locations: Houston, Nevada

A Trump campaign spokesperson referred questions about the agreement and Trump's involvement in the business endeavor to the Trump Organization. "Trump Watches are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals," the website said. The website's FAQ section highlights the question, "Are these official watches by President Trump?" "These are only official Watches offered by President Trump and includes a replica of his famous signature!" Trump has promoted $60 branded Bibles in partnership with country music artist Lee Greenwood, and Trump family members have also launched a crypto platform.

Persons: WASHINGTON —, Donald Trump, Trump, Donald J, President Trump, Harris, Ammar Moussa, Trump’s, “ Donald Trump, “, Lee Greenwood Organizations: WASHINGTON, White, Trump Organization, TheBestWatchesonEarth, The Trump Organization, Trump Locations: Swiss

SKIP AHEAD Methodology | How we tested Hoka walking shoes | The best Hoka walking shoes | What’s so great about Hoka sneakers? How we tested Hoka walking shoesWhile testing Hoka walking shoes, we considered the following factors:Activity: We wore each sneaker while walking varying distances and for varying periods. Arch support : There are two main categories that shoes fall into: cushioning shoes and stability shoes. Material : We tested Hoka walking shoes between July and September to see how well they regulated our feet’s temperature. The best Hoka walking shoesAll the Hoka walking shoes we tested and recommend below are available in men’s and women’s sizes, as well as standard and wide widths.

Persons: I’ve, Hoka, it’s, Dr, Anne Sharkey, North Austin Foot, Sharkey, they’re, Cory Fernandez, Fernandez, “, ”, Zoe Malin, There’s, Jordan Bowman, Bowman, wasn’t, That’s, Hoka’s, Nikki Brown, ” Brown, Mili Godio, Brown, Lindsay Schneider, “ They’re, Schneider, Bianca Alvarez, ” Alvarez, Alvarez, Hokas Rebecca Rodriguez, Rodriguez, Rodriguez’s, Zoe Malin What’s, “ Hoka, Brooks, Max, Glycerin Max, there’s, TikTok Organizations: NBC, North Austin, Institute, Zappos, Hoka Clifton, Clifton, Bondi, Transports, Brooks, Nike, Facebook, Twitter Locations: New York City, cushioning, men’s, New York

☆ Nike sneaker ad labeled ‘misleading’ for marketing $35 kids’ shoes to adults
▼ + stars: | 2024-09-25 | by ( Anna Cooban | ) edition.cnn.com time to read: +3 min

London CNN —A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer didn’t represent a true discount for adults. The ad appeared on the X account of The Sole Supplier, an online marketplace selling footwear and clothing from several major brands, in December 2023, the regulator said in its ruling Wednesday. Nike (NKE) said the ad was created and published by The Sole Supplier “without any (of its) input or oversight,” the ASA noted. The Sole Supplier, for its part, said it was open to considering how to display sizing information “more prominently” in future ads, the ASA said. The Sole Supplier did not immediately respond to a request for comment.

Persons: ’ Organizations: London CNN, Nike, Advertising Standards Agency, ASA, CNN, Markets Authority Locations: Britain, United Kingdom, United States

☆ Nike's new CEO is a company lifer — but an expert explains why that's not a great idea now
▼ + stars: | 2024-09-25 | by ( Nora Redmond | ) www.businessinsider.com time to read: +1 min

Nike's new CEO, Elliott Hill, started as an intern and climbed the corporate ladder over 30 years. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementNike's incoming CEO is no stranger to the sports apparel company, beginning as an intern and working his way all the way up to the top spot.

Persons: Elliott Hill, —, John Donohoe Organizations: Service, Nike, Business

☆ How Foot Locker is waging a comeback after its breakup with Nike
▼ + stars: | 2024-09-23 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +14 min

Foot Locker turns 50 while on a bit of an upswing two years into Dillon's tenure as CEO. Coi Leray performs at Foot Locker 50th anniversary event on September 16, 2024 in New York. "Whereas Foot Locker looks vulnerable because it just doesn't have all these other strings to its bows," said Saunders. Foot Locker store location on 34th street in New York City. The company is working to refresh two-thirds of its global Foot Locker and Kids Foot Locker doors by the end of 2025, and said 40% of its North American footprint is now off-mall.

Persons: Patrick T, Mary Dillon, Locker, Mike Vitelli, Isabella Picicci, we've, Dillon, Neil Saunders, Dick's, Saunders, they're, Frank Winfield Woolworth, Janine Stichter, Foot, Frank Bracken, Bracken, America sputtered, WSS, …, she's, That's, Stichter, they'd, Kim Waldmann, it's, Waldmann, that's, Foot Locker Organizations: Nike, Foot, Beverly Center, Fallon, Bloomberg, Getty, PR, Adidas, CNBC, Goods, JD, JD Sports, City of, Forbes, Jordan, she's Locations: Los Angeles, New York City, New York, City, City of Industry , California, U.S, America, North America, GlobalData, Foot

☆ 10 things to watch in the stock market Monday: Getting ready for big earnings coming
▼ + stars: | 2024-09-23 | by ( Jeff Marks | ) www.cnbc.com time to read: +3 min

As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. Jim waits 45 minutes after sending a trade alert before buying or selling a stock in his charitable trust's portfolio. If Jim has talked about a stock on CNBC TV, he waits 72 hours after issuing the trade alert before executing the trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: It's, Dow, Jim Cramer's takeaways, Cowen, Bernstein, Davidson, Dr Pepper, Morgan Stanley, Jim Cramer's, Jim Cramer, Jim Organizations: Micron, Jefferies, Costco, Nasdaq, Intel, Qualcomm, Apollo Global Management, JPMorgan, Nike, Dow, General Motors, Microsoft, Club, Holdings, Bank of America, Citi, Apple, Barclays, Constellation Energy, Jim Cramer's Charitable, CNBC Locations: San Francisco

☆ Mark Cuban slams Trump's new silver coins as a bitcoin betrayal and an attempt to profit from his supporters
▼ + stars: | 2024-09-23 | by ( Theron Mohamed | ) www.businessinsider.com time to read: +4 min

In an X post On Saturday, the tech billionaire shared the Republican presidential candidate's promotional video for Official Trump Coins, in which Trump hailed them as a "true symbol of American greatness." "He is selling the silver coins as a collectible that could increase in value …. He also suggested Trump's endorsement of the coins means he can't be trusted as a business partner or investor. Cuban asked on X.AdvertisementHe continued: "Would you tell ANYONE you know to get business or investment advice from a person selling these coins?" Cuban has repeatedly criticized Trump in recent weeks while championing Vice President Kamala Harris, Trump's rival in this year's presidential race.

Persons: —, Cuban, Donald Trump, he's, Trump, Warren Buffett, They're, Trump's, Kamala Harris, He's, Trump Organization didn't Organizations: Service, Republican, Trump, Business, btc, Maxis, Dallas Mavericks, White, JBCZ Group, CIC Digital, CIC Ventures, CIC, Trump Organization Locations: bitcoin

☆ Insider Today: Nike's airball
▼ + stars: | 2024-09-22 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. This story is available exclusively to Business Insider subscribers. I'll be here on the weekend to break down some of the biggest stories in business and help you get ahead. The Oregon-based company last week announced Elliott Hill would return to the company as CEO, replacing John Donahue. AdvertisementAn internal "Frequently Asked Questions" document, obtained by Business Insider, outlined how the RTO plan will work.

Persons: —, Matt Turner, Donald Trump, There's, It's, it's, Elliott Hill, John Donahue, Dre Waltizer, Jeff Chiu, Alyssa Powell, Larry, Wayne Osborne, Osborne, Wayne, Andy Jassy, David X Prutting, Paul Porter, Rebecca Zisser, Alexander brothers, Oren, Alon, Tal Alexander, iStock, — Mark Zuckerberg, Taylor Swift Organizations: Service, Fed, Nike, Business, Investors, Google Locations: China, The Oregon

☆ Nike's new CEO acknowledges the brand's rough run in his first message to staff
▼ + stars: | 2024-09-20 | by ( Tom Carter | ) www.businessinsider.com time to read: +1 min

Nike's new CEO, Elliot Hill, admitted things "haven't been easy" for the brand in a message to staff. Hill, a Nike veteran, will replace John Donahoe as CEO. He said employees need to show "speed and urgency" to turn the sneaker brand around. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementIn his first message to employees, Nike's new CEO acknowledged that the company is facing challenging times.

Persons: Elliot Hill, John Donahoe, —, Hill Organizations: Nike, Service, Bloomberg, Business

☆ Nike's new CEO was an intern at the brand in 1988. He's now in charge of saving one of the biggest sports apparel legacies in the world.
▼ + stars: | 2024-09-20 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +5 min

Read previewNike's incoming CEO is an old face in the company, having worked his way up the ranks from intern to C-Suite exec. He's set to take over Nike's outgoing CEO, John Donahoe, who has led the company since 2020. This story is available exclusively to Business Insider subscribers. According to Hill's biography, which Nike shared with BI, he started in the company as an apparel sales representative intern in 1988. AdvertisementNike representatives did not respond to a request for comment from Business Insider sent outside business hours.

Persons: —, Elliott Hill, He's, John Donahoe, Hill's, Hill, I'm, I've, Tom Peddie, Peddie, Locker, David Daniels, Daniels, Peter Cappelli, Cappelli, Elliot Hill, he's, Justin Sullivan, Jim Duffy, BI's Lloyd Lee, Duffy, they've, Ursula Burns, Burns Organizations: Service, Business, Nike, BI, NIKE, — Consumer, National University of Singapore, Wharton School, University of Pennsylvania, Stifel, Xerox, Columbia University, Business Insider

☆ Analysts say don't chase Nike pop on new CEO: 'There are probably no quick fixes'
▼ + stars: | 2024-09-20 | by ( Sean Conlon | ) www.cnbc.com time to read: +3 min

Nike's CEO is stepping down, and some on Wall Street appear to be lukewarm about the news. On Thursday after the bell, the sneaker giant announced that CEO John Donahoe will be retiring on Oct. 13. Wells Fargo maintained its overweight rating and increased its target by $9 to $95, implying more than 17% upside ahead. "We expect multiple expansion commensurate with Hill's hire — as leadership has been a large point of contention and controversy surrounding the stock," analyst Ike Boruchow wrote in a note. Bernstein, which has an outperform rating on Nike, expects the turnaround "will take time," but said market sentiment will be sympathetic.

Persons: John Donahoe, Elliott Hill, Jay Sole, Sole, Morgan Stanley, Alex Straton, Straton, Wells Fargo, —, Ike Boruchow, Bernstein, Aneesha Sherman Organizations: UBS, Nike, JD, Bank of America Locations: FL

John Donahoe, CEO of Nike, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 10, 2024. Nike on Thursday announced that its CEO John Donahoe is stepping down and company veteran Elliott Hill is coming out of retirement to take the helm of the sneaker giant. Donahoe, who has been Nike's CEO since Jan. 2020, will retire from his position on Oct. 13. But on Thursday, Knight said in a statement that he is excited to welcome Hill back to the team. We've got a lot of work to do but I'm looking forward to seeing Nike back on its pace."

Persons: John Donahoe, Elliott Hill, Elliott, Nike's, Mark Parker, Donahoe, Phil Knight, Knight, We've Organizations: Nike, Allen, Co, Sun Valley Media, Technology Conference Locations: Sun Valley , Idaho, U.S, China

☆ Stocks making the biggest moves after hours: Nike, FedEx, Lennar and more
▼ + stars: | 2024-09-19 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

Check out the companies making headlines in extended trading: Nike — Shares soared 10%. Nike veteran Elliott Hill, who had been at the company for 32 years before retiring in 2020, will take the helm. FedEx reported adjusted earnings per share of $3.60 on revenue of $21.58 billion, while analysts polled by LSEG were looking for $4.76 per share in earnings and $21.93 billion of revenue. MillerKnoll reported adjusted earnings per share of 36 cents on revenue of $861.5 million. Lennar reported earnings of $4.26 per share on revenue of $9.42 billion.

Persons: John Donahoe, Elliott Hill, LSEG, MillerKnoll, Lennar, Chewy, Buddy Chester, — Organizations: Nike —, Nike, FedEx —, FedEx, FactSet, Buddy Chester Sub LLC, BC Partners

☆ Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
▼ + stars: | 2024-09-19 | by ( Alex Bitter | ) www.businessinsider.com time to read: +1 min

Nike just appointed a new CEO who came out of retirement to take the job. Elliott Hill will take over from John Donahoe in October, Nike said. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The sneaker maker announced that Elliott Hill will be its next president and CEO on Thursday after the stock market closed.

Persons: Elliott Hill, John Donahoe, —, he's, Elliott Organizations: Nike, Service, Business

☆ A 27-year-old who runs a 7-figure sneaker business made a costly mistake with fake Yeezys. It taught her an invaluable lesson about reselling.
▼ + stars: | 2024-09-17 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +3 min

Before Val Zapata built a seven-figure reselling business, she almost lost it all. "I got caught early in the game with like 50 pairs of fake Yeezys that I had to swallow," the 27-year-old entrepreneur told Business Insider. For the rest of the pairs, "I'm like, 'I don't want to run them all. About four weeks after the sale, the buyer attends Sneaker Con and learns that the slides are, in fact, not authentic. The $2,500 lesson reinforced the importance of trusting but verifying, especially if you're buying from a seller you've never worked with.

Persons: Val Zapata, Zapata, Sneaker Con, I'm Organizations: Service, Business, Sneaker Locations: Colombia

☆ A 27-year-old who quit her job to resell sneakers online explains how she got her start and sourced profitable products
▼ + stars: | 2024-09-16 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +6 min

Her business, The Shoe Game Co., started as a hobby before evolving into a side hustle and, eventually, a full-time gig. Sneakers didn't reappear on her radar until the Covid pandemic when work became stressful and her girlfriend encouraged her to reconnect with her childhood hobby as a way to decompress. It was a once-in-a-blue-moon deal that wouldn't have been possible if Zapata didn't know her niche as well as she does. AdvertisementFor a while, however, she says she stuck to what she knew best, which were retro Jordan sneakers: "We didn't veer off. I didn't sell the Nike SB until maybe six months ago because I didn't understand what a Nike SB really was.

Persons: —, Val Zapata, Zapata, Everything's, I'm, Zapata didn't, She's, Holly, Kobe Bryant Organizations: Service, Business, Facebook, GAP, Adidas, Nike, Kobe Locations: Colombia, New York, Texas, Las Vegas, Boston

☆ How a Gen Z immigrant went from paycheck to paycheck to financial independence by turning her shoe collection hobby into a 7-figure business
▼ + stars: | 2024-09-14 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

So you would find these really, really high-end sneakers — like, $1,000 sneakers — on there for $150." Related stories"We started selling five or 10 sneakers a day, and then I just started doing basic math," said Zapata. She shadowed a friend who was also starting to do live Whatnot shows. Courtesy of Val ZapataThe majority of her sales now come from live Whatnot shows. After just one month on Whatnot, Zapata says she did enough in sales to quit her insurance job in September 2022.

Persons: —, Val Zapata, Zapata, couldn't, Val Zapata Zapata, didn't, We've, we're gunning Organizations: Service, Business, Facebook, YouTube, Twitter, eBay, BI Locations: Houston, Texas, Colombia, New York, Nevada, Las Vegas, Vegas

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