Chinese manufacturers were already popular in Russia before the war, accounting for approximately 40% of the smartphone market in December 2021. Tough times for consumersAlthough Chinese brands are reaping the rewards of the Western embargo, the Russian market is shrinking as its economy slumps. If the war in Ukraine ends, Apple and Samsung will likely rebuild operations in the country — and quickly recapture smartphone sales, Stryjak said. Even then, with the return of international brands, Chinese players could retain their foothold, particularly given how long it could take to rebuild supply chains. “Stating this a bit harshly, but the Russian brands and the Chinese brands are kind of stand-ins for the real players,” said Le at Sino Auto Insights.

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