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☆ X reorganizes trust and safety team under Musk, CEO Yaccarino
▼ + stars: | 2023-07-31 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

July 31 (Reuters) - X owner Elon Musk and Chief Executive Linda Yaccarino will both oversee the trust and safety team at the company formerly known as Twitter, the social media concern said on Monday. X's product and engineering team will report to Musk, while Yaccarino will oversee all other divisions, including human resources, legal, finance, sales and operations, X said. The trust and safety team, which is responsible for content moderation, has been the focus of some criticism of the platform after Musk acquired the company last October. Yaccarino said in the email that three X leaders will oversee different responsibilities within trust and safety, including law enforcement operations and threat disruptions. The changes to trust and safety come after Ella Irwin resigned as head of the team in June.

Persons: Elon Musk, Linda Yaccarino, Yaccarino, X, Musk, Brown, Ella Irwin, Sheila Dang, Chris Reese, Leslie Adler Organizations: Twitter, Reuters, Thomson Locations: Dallas

NEW YORK, July 27 (Reuters) - Meta Platforms (META.O) executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives had expected, though it was "not perfect," said Zuckerberg, speaking at an internal company town hall, the audio of which was heard by Reuters. Zuckerberg said he considered the drop-off "normal" and expected retention to grow as the company adds more features to the app, including a desktop version and search functionality. Meta is looking at adding more "retention-driving hooks" to entice users to return to the app, like "making sure people who are on the Instagram app can see important Threads," said Chief Product Officer Chris Cox. Reporting by Katie Paul in New York and Sheila Dang in Austin; Editing by Muralikumar AnantharamanOur Standards: The Thomson Reuters Trust Principles.

Persons: Mark Zuckerberg, Zuckerberg, We're, Chris Cox, Cox, Elon Musk, Katie Paul, Sheila Dang, Muralikumar Organizations: YORK, Reuters, Meta, Apple, Google, Microsoft, Elon, Thomson Locations: New York, Austin

☆ Are the Threads unraveling? Meta looks into 'hooks' to keep users on Twitter rival
▼ + stars: | 2023-07-28 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAre the Threads unraveling? Meta looks into 'hooks' to keep users on Twitter rivalHosted by Brian Sullivan, “Last Call” is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Tune in Monday through Friday at 7 p.m. ET on CNBC. Sheila Dang, Reuters reporter, joins the show to discuss how momentum for Meta's Twitter rival, Threads, is dropping.

Persons: Brian Sullivan, “, Sheila Dang Organizations: Twitter, CNBC, Reuters

July 27 (Reuters) - Reels, Meta Platforms' (META.O) answer to viral short-form video app TikTok, elicited eyerolls when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival. The number of Reels video plays on Facebook and Instagram now top 200 billion per day, up from 140 billion last fall. One reason for Reels' growth is that Meta's ad platform makes it seamless for advertisers to place their promotions on the feature, said Debra Aho Williamson, a principal analyst at Insider Intelligence. More than three-quarters of Meta's advertisers are placing ads on Reels, said Susan Li, Meta's chief financial officer. TikTok and its famous content recommendation algorithm remains the leader when it comes to time spent on social media apps.

Persons: Meta, Justin Osofsky, Instagram, TikTok, Osofsky, Mark Zuckerberg, Debra Aho Williamson, Susan Li, Zuckerberg, Meta's, Li, Sheila Dang, Katie Paul, Peter Henderson, Jamie Freed Organizations: Facebook, Meta, Intelligence, Insider Intelligence, Thomson Locations: Austin, New York

☆ Snap shares tumble after softer Q3 outlook as app revamps ads
▼ + stars: | 2023-07-25 | by ( Sheila Dang | ) www.reuters.com time to read: +2 min

Shares of Snap, which owns the Snapchat app, dropped 16% to $10.50 in after-market trading. The Santa Monica, California-based company said it estimates third quarter revenue will be between $1.07 billion to $1.13 billion. Changes to its platform to adjust advertisements took a toll, but Snap told Wall Street it is seeing benefits now. Daily active users on Snapchat rose 14% year-over-year to 397 million, beating Wall Street expectations of 394.8 million. Snap said it expects between 405 million to 406 million daily active users in the third quarter.

Persons: Sheila Dang, Susan Heavey Organizations: Inc, Facebook, Meta, Revenue, Analysts, Thomson Locations: Santa Monica , California, Dallas

July 24 (Reuters) - Billionaire Elon Musk's decision to rebrand Twitter as X could be complicated legally: companies including Meta (META.O) and Microsoft (MSFT.O) already have intellectual property rights to the same letter. X is so widely used and cited in trademarks that it is a candidate for legal challenges - and the company formerly known as Twitter could face its own issues defending its X brand in the future. Microsoft since 2003 has owned an X trademark related to communications about its Xbox video-game system. Meta and Microsoft likely would not sue unless they feel threatened that Twitter's X encroaches on brand equity they built in the letter, Gerben said. Insider reported earlier that Meta had an X trademark, and lawyer Ed Timberlake tweeted that Microsoft had one as well.

Persons: Elon, Josh Gerben, Gerben, Meta, Douglas Masters, Loeb, Ed Timberlake, Blake Brittain, Sheila Dang, Peter Henderson, Sonali Paul Organizations: Twitter, Meta, Microsoft, Facebook, Thomson Locations: Washington

July 24 (Reuters) - Threads, Meta Platform's (META.O) broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets - eventually. But analysts have forecast lofty ad spending targets - with the caveat that they depend on whether users stick on. If the app manages to retain users, Threads could achieve $5 billion in annual ad revenue, equaling what Twitter earned in 2021, Bernstein said in a note on July 18. Morningstar analysts said on July 11 that Threads could add between $2 billion and $3 billion to Meta's revenue every year between 2024 and 2027. Evercore ISI analysts estimated on July 9 that Threads could generate $8 billion in annual revenue by 2025, a small portion of the $156 billion revenue analysts expect for Meta that year, according to Refinitiv.

Persons: Musk, Bernstein, Taylor Michelle Gerard, Matt Yanofsky, Meta, Andrew La Fond, Mark Zuckerberg, Zuckerberg, Liz Bartges, Akash Sriram, Samrhitha, Sheila Dang, Sayantani Ghosh, Rosalba O'Brien Organizations: Elon Musk's, Morningstar, Evercore, Meta, Facebook, Blue Hour, influencers, Twitter, Nike, Reuters, FerebeeLane, Thomson Locations: Bengaluru, Dallas

[1/2] Elon Musk's Twitter profile is seen on a smartphone placed on printed Twitter logos in this picture illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration/File PhotoJuly 14 (Reuters) - Elon Musk on Friday said the purpose of his new artificial intelligence company, xAI, will be to "understand the universe." During the Spaces session, which had a delayed start as Twitter needed to "tweak the algorithm" to promote the chat to more users, Musk said xAI would work closely with his other companies, Twitter and Tesla (TSLA.O). The company will use public tweets to train its AI models and may also work with Tesla on AI software. He also accused all AI companies of training their models using Twitter data in what he characterized as an illegal manner.

Persons: Dado Ruvic, Elon Musk, Musk, xAI, AGI, Tesla, Sheila Dang, Krystal Hu, Jonathan Oatis, Josie Kao, Diane Craft Organizations: Elon, Twitter, REUTERS, Google, Microsoft, White, Thomson Locations: xAI, China, Dallas, New York

☆ AI explosion merits regulation to rein in threats, experts say
▼ + stars: | 2023-07-12 | by ( Sheila Dang | ) www.reuters.com time to read: +3 min

We need to do the proper basic maintenance and we need regulation." Regulation is already being prepared in several countries to tackle issues around AI. The European Union's proposed AI Act, for example, would classify AI applications into different risk levels, banning uses considered "unacceptable" and subjecting "high-risk" applications to rigorous assessments. Developing ever-more powerful AI will also risk eliminating jobs to a point where it may be impossible for humans to simply learn new skills and enter other industries. "It seems like the most obvious thing in the world not to put AI into nuclear command and control," he said.

Persons: Michelai Graham, Richard Sonnenblick, Seth Dobrin, Read, Ian Swanson, Dobrin, Anthony Aguirre, –, Sheila Dang, Deepa Babington Organizations: Artificial Intelligence, Protect, Regulators, AI Institute, Life Institute, Thomson Locations: Plainview, Austin, AUSTIN, United States

☆ Meta takes aim at Twitter with Threads app, millions join
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

Welcome to Threads," Meta CEO Mark Zuckerberg wrote in his first post on the app, along with a fire emoji. Others saw the launch of Threads as an opportunity to create a less toxic version of Twitter. Much like Twitter, the app features short text posts that users can like, re-post and reply to, although it does not include any direct message capabilities. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience.

Persons: Elon Musk, Kim Kardashian, Jennifer Lopez, Representative Alexandria Ocasio, Mark Zuckerberg, Meta, Danni Hewson, AJ Bell, Cortez, Zuckerberg, Musk, hasn't, Instagram, Ryan Detert, Jack Dorsey, Dorsey, Katie Paul, Sheila Dang, Jamie Freed, Josh Ye, Brenda Goh, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing, Edwina Gibbs Organizations: YORK, Wednesday, Democratic U.S, Representative, Twitter, Spiderman, Meta, TWITTER, Brands, Billboard, HBO, NPR, Netflix, Thomson Locations: Cortez, Las Vegas, Instagram

☆ Zuckerberg-Musk fight's first round: Meta launches 'Twitter Killer' Threads app
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +6 min

[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg wrote in his first post on the app, along with a fire emoji. Instagram users who sign up for Threads automatically have a badge affixed to their Instagram profile, but can opt to hide it. "The reality is that Meta doesn't need to convert Twitter power users into Threads users" to succeed, she said. Zuckerberg, responding to a user who predicted Twitter's demise about an hour after the Threads launch, cautioned patience.

Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, ramping, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, hasn't, Instagram, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Brands, Billboard, HBO, NPR, Netflix, Meta, Insider Intelligence, Thomson Locations: Las Vegas, Instagram

☆ Zuckerberg-Musk fight is on: Meta launches 'Twitter Killer' Threads app
▼ + stars: | 2023-07-06 | by ( Katie Paul | ) www.reuters.com time to read: +5 min

[1/2] Meta's Threads app and Twitter logos are seen in this illustration taken July 4, 2023. Welcome to Threads," Zuckerberg posted on the app, along with a fire emoji. "I find it hard to imagine that the most avid loyal Twitter users who go to Twitter for that type of culture will defect and go immediately to Threads." Still, she said, Meta only needs to convince a quarter of Instagram's users to join Threads in order to rival Twitter's size. "The reality is that Meta doesn't need to convert Twitter power users into Threads users."

Persons: Dado Ruvic, Mark Zuckerberg, Elon Musk, Zuckerberg, Meta, Danni Hewson, AJ Bell, Musk, Matt Navarra, Shakira, Sheryl Sandberg, Ryan Detert, Jack Dorsey, Dorsey, Jasmine Enberg, Katie Paul, Sheila Dang, Chavi Mehta, Bansari, David Gregorio, Christopher Cushing Organizations: REUTERS, Twitter, Meta, Google, Brands, Billboard, HBO, Variety, Insider Intelligence, Thomson Locations: Las Vegas, Instagram

☆ Twitter says users must be verified to access TweetDeck
▼ + stars: | 2023-07-03 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

July 3 (Reuters) - Twitter users will soon need to be verified in order to use TweetDeck, the social media company said in a tweet on Monday. Twitter made the announcement in a tweet detailing an improved version of TweetDeck with new features. It was unclear if Twitter will charge users for both the new and old version of TweetDeck. loadingHis announcement sparked a fierce backlash from users on Twitter, and ad experts said it would undermine new CEO Linda Yaccarino, who started in the role last month. Individuals must pay $8 per month to verify their account, while organizations pay $1,000 per month.

Persons: Twitter, Elon, Musk, Linda Yaccarino, Sheila Dang, Chris Reese, Sonali Paul Organizations: Twitter, Thomson Locations: Dallas

July 3 (Reuters) - Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said. Under the new cap, unverified accounts were initially limited to 600 posts a day with new unverified accounts limited to 300. Verified accounts could read 6,000 posts a day, Musk said in a post on the site. Hours later, he said the cap was raised to 10,000 posts per day for verified users, 1,000 per day for unverified and 500 posts per day for new unverified users. Kai-Cheng Yang, researcher at Indiana University in Bloomington, said that the limits appeared to be effective in blocking third parties, including search engines, from scraping Twitter data like before.

Persons: Elon Musk's, Linda Yaccarino, Musk, Yaccarino, Mike Proulx, Forrester, Lou Paskalis, Jasmine Enberg, Kai, Cheng Yang, Jody Godoy, Sheila Dang, Akash Sriram, Burton Frierson, Nick Zieminski Organizations: Financial Times, AJL Advisory, Bank of America, Twitter, Insider Intelligence, Indiana University, Thomson Locations: Bloomington, New York, Dallas, Bengaluru

☆ TikTok COO Pappas quits after five years in the role
▼ + stars: | 2023-06-22 | by ( ) www.reuters.com time to read: +1 min

June 22 (Reuters) - TikTok Chief Operating Officer V. Pappas is stepping down after five years with the short-video company owned by China's ByteDance, according to an email seen by Reuters on Thursday. In an email to staff, Pappas said they would be taking on an advisory role for the company during the transition. "Given all the successes reached at TikTok, I finally feel the time is right to move on and refocus on my entrepreneurial passions," said Pappas, who uses the pronoun they. Adam Presser, TikTok's chief of staff, will become head of operations and oversee content, user operations and distribution, Chew said. Last month, TikTok sued Montana after it became the first state to ban the app state-wide.

Persons: Pappas, China's ByteDance, Shou Chew, Zenia Mucha, TikTok, Adam Presser, TikTok's, Chew, Samrhitha, Dawn Chmielewski, Sheila Dang, Devika Syamnath, Daniel Wallis Organizations: Reuters, Walt Disney Co, Thomson Locations: TikTok, Montana, Bengaluru, Dawn, Los Angeles, Dallas

☆ Exclusive: Twitter to focus on video, commerce in business revamp
▼ + stars: | 2023-06-16 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

REUTERS/Gonzalo FuentesJune 16 (Reuters) - Twitter plans to focus on video, creator and commerce partnerships to revitalize the social media company's business beyond digital advertising, according to an investor presentation by owner Elon Musk and new Chief Executive Linda Yaccarino that was reviewed by Reuters. After Musk acquired Twitter in October, many advertisers fled the platform, wary that their promotions could appear alongside inappropriate content after the company laid off thousands of employees and cut costs dramatically. Musk's hiring of Yaccarino, a longtime advertising executive who previously led ad sales at NBCUniversal, was seen as a signal that digital ads remained a priority for Twitter. A Twitter executive declined to comment. Reporting by Sheila Dang in Dallas; editing by Jonathan OatisOur Standards: The Thomson Reuters Trust Principles.

Persons: Elon Musk, Porte, Gonzalo Fuentes, Linda Yaccarino, Musk, Sheila Dang, Jonathan Oatis Organizations: Elon, SpaceX, Tesla, Viva Technology, Porte de, REUTERS, Reuters, Twitter, Warner Bros, Walmart, Yaccarino, Thomson Locations: Paris, France, McDonald's, Dallas

However, “I didn't want to make people think that I was an expert,” said Spehar, who filmed the TikTok video from their home in Rochester, New York. Josh Helfgott, a TikTok user with 5.5 million followers, posts a recurring series of videos called “Gay News” discussing current events relevant to LGBTQ viewers. Meanwhile, TikTok is the fastest-growing social media platform for news, according to a report by the Reuters Institute for the Study of Journalism published on Tuesday. Twenty percent of 18-to-24-year-olds use TikTok to learn about current events, up 5 percentage points from last year, the report said. The benefit was mutual: Spehar learned how journalism is produced, while the publisher benefited from Spehar's TikTok skills.

Persons: Josh Helfgott, Magali, Read, Vitus, Spehar, “, ”, Helfgott, Joe Biden, ” Helfgott, Kristy Drutman, TikTok, Lisa Remillard, Remillard, ” Remillard, Magali Druscovich, Sheila Dang, Kenneth Li, Matthew Lewis Organizations: REUTERS, U.S, Capitol, White, Human, New York Times, BuzzFeed News, Reuters Institute for, “, Los Angeles Times, Thomson Locations: Los Angeles , California, U.S, Rochester , New York, Tallahassee , Florida, San Diego , California, United States

☆ Google launches AI-powered advertiser features in push for automation
▼ + stars: | 2023-06-14 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

AI has dominated the tech industry in recent months as Google and other companies have developed novel chatbots that can respond to users in open-ended conversations. read moreWhile Google has previously introduced AI tools for advertisers, it is now using the technology to help brands achieve more specific goals for their ads. The second new feature will use AI to find the best ad placements with the goal of maximizing views of a brand's video ads, Google said. Early testing shows that brands received on average 40% more video views with the new tool, Srinivasan said. By using AI to remove some of the "grunt work" for advertisers, brands will be able to focus more on their marketing strategy and storytelling, she added.

Persons: Vidhya Srinivasan, Srinivasan, Sheila Dang, Raju Gopalakrishnan Organizations: Google, Gmail, YouTube, Thomson Locations: Dallas

☆ Microsoft, Google strategy to test AI search ads irks some brands
▼ + stars: | 2023-06-08 | by ( Sheila Dang | ) www.reuters.com time to read: +6 min

[1/2] Google, Microsoft and Alphabet logos and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. Microsoft is testing ads in the Bing AI chatbot, which began rolling out to users in February, by relocating some traditional search ads and inserting them into the AI responses, the company said. In a May interview, Google’s general manager of ads, Jerry Dischler, said the tech company would also use existing search ads to experiment with ad placements within the AI search snapshots, an early-test feature called Search Generative Experience that first became available last month. Microsoft and Google said existing guard rails on their search engines, including lists of blocked keywords to prevent ads from appearing on those queries, would also apply to their AI search features. Three ad buyers said they were concerned about Microsoft’s lack of transparency reporting, or reports that can show what search terms triggered a brand’s ads to appear in generative AI experiences, or how the ads performed versus traditional search ads.

Persons: Dado Ruvic, Google’s, Jerry Dischler, Jason Lee, Wells, Wells Fargo, Lynne Kjolso, Bing, ”, Samantha Aiken, Max, can’t, Kjolso, Sheila Dang, Kenneth Li, Matthew Lewis Organizations: Google, Microsoft, REUTERS, Reuters, MAGNA, Bing, Horizon Media, Thomson Locations: Anthropic, Corona, Wells Fargo, Dallas

☆ PGA Tour, LIV merger may lead to higher viewers and costs for golf sponsors
▼ + stars: | 2023-06-07 | by ( Sheila Dang | ) www.reuters.com time to read: +4 min

The move ends a bitter legal battle between the organizations that has split the golf world and its top players. The organizations said on Tuesday they will work to allow a process for LIV Golf players to reapply for membership on the PGA Tour and DP World Tour. The potential for top players to compete on other tour events will help boost ratings, experts said. It is unclear how broadcasting rights for the TV networks that sell commercial time during golf events could change in the long term. The CW network, which airs LIV Golf in the U.S., said there is no change to the event schedule in 2023, while NBC Sports, which airs some PGA Tour events, said it was still learning about the announcement.

Persons: LIV, Paul Childs, Neal Pilson, I've, Michael Goldman, LIV Golf, Patrick Rishe, St . Louis, Pilson, Jamal Khashoggi, Goldman, Sheila Dang, Dawn Chmielewski, Lisa Richwine, Matthew Lewis Organizations: Centurion Club, LIV Golf, REUTERS, PGA, Pilson Communications, CBS Sports, National Golf Foundation, CBS, CW, LIV, NBC Sports, Nexstar Media Group, Comcast, University of San, Washington University, Brands, Public Investment Fund, Saudi, Washington Post, Thomson Locations: Hemel Hempstead, St Albans, Britain, Saudi, United States, U.S, University of San Francisco, St ., Saudi Arabia, Dallas, Los Angeles

☆ Snap hires new head of engineering from Google
▼ + stars: | 2023-06-05 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

June 5 (Reuters) - Snap Inc (SNAP.N) said on Monday it hired a new senior vice president of engineering from Google, the latest in a string of new recruits to advance its advertising business. Eric Young, who was previously vice president of engineering for Alphabet Inc's (GOOGL.O) Google Cloud, will oversee the core infrastructure for Snap, which owns the popular photo messaging app Snapchat. While Snap has consistently expanded its audience for Snapchat, which now has 750 million monthly users, the company has struggled to generate revenue at the same pace. While at Google, Young worked on building the tech infrastructure for products like search, ads and YouTube. His appointment at Snap comes after the company hired Rob Wilk, former head of advertising at Microsoft Corp (MSFT.O), to become president of the Americas region, as well as another Google executive to lead revenue product.

Persons: Eric Young, Young, Rob Wilk, Sheila Dang, Matthew Lewis Organizations: Google, YouTube, Microsoft Corp, Thomson Locations: Americas, Dallas

☆ US telecom companies say not in talks with Amazon for wireless services
▼ + stars: | 2023-06-02 | by ( ) www.reuters.com time to read: +3 min

June 2 (Reuters) - Major U.S. wireless carriers on Friday said they not in talks with Amazon.com Inc (AMZN.O) to offer low-cost wireless services to its Prime members. "AT&T is not in discussions with Amazon to resell wireless services," a company spokesperson said. Verizon spokesperson the company "is not in negotiations with Amazon regarding the resale of (Verizon's) wireless network. Brandon Nispel of KeyBanc Capital Markets said Dish Network, a relatively new entrant in wireless, could be the most likely partner for Amazon. They also rallied in May after a Wall Street Journal report that Dish was in talks to sell its wireless plans through Amazon.

Persons: Christopher Ali, Brandon Nispel, Michael Ashley Schulman, Yuvraj Malik, Aditya Soni, Tanya Jain, Akash Sriram, David Shepardson, Sheila Dang, Nivedita Bhattacharjee Organizations: Major U.S, Amazon.com Inc, Wireless, Bloomberg News, Amazon, Dish Network, Verizon, Mobile, Penn State University, AT, KeyBanc, Journal, U.S, Running, Capital Advisors, Thomson Locations: Major, Bengaluru, Washington, Dallas

☆ Twitter's head of brand safety and ad quality to leave
▼ + stars: | 2023-06-02 | by ( Sheila Dang | ) www.reuters.com time to read: +1 min

June 2 (Reuters) - Twitter's head of brand safety and ad quality, A.J. Brown, has decided to leave the company, according to a source familiar with the matter on Friday, the second safety leader to depart in a matter of days. The latest departure adds to a growing challenge for new Twitter CEO Linda Yaccarino, even before she steps into the role. Musk's hiring of Yaccarino, former ad chief at Comcast's NBCUniversal, signaled that ad sales remained a priority for Twitter even as it works to grow subscription revenue. Twitter and Brown did not immediately respond to Reuters' requests for comment.

Persons: Brown, Linda Yaccarino, Ella Irwin, Elon Musk, Comcast's NBCUniversal, Tiyashi Datta, Sheila Dang, Maju Samuel, Marguerita Choy Organizations: Reuters, Wall Street, Tesla, Twitter, Thomson Locations: Bengaluru, Dallas

☆ Twitter's head of trust and safety says she has resigned
▼ + stars: | 2023-06-02 | by ( Sheila Dang | ) www.reuters.com time to read: +2 min

June 1 (Reuters) - Twitter's head of trust and safety, Ella Irwin, told Reuters on Thursday that she has resigned from the social media company, which has faced criticism for lax protections against harmful content since billionaire Elon Musk acquired it in October. Irwin, who joined Twitter in June 2022, took over as head of the trust and safety team in November when previous head Yoel Roth resigned. Irwin's departure comes as the platform has struggled to retain advertisers, with brands wary of appearing next to unsuitable content. Musk announced earlier this month that he hired Linda Yaccarino, former NBCUniversal advertising chief, to become Twitter's new CEO. Reporting by Sheila Dang in Dallas; Editing by Shri Navaratnam, Leslie Adler and Edmund KlamannOur Standards: The Thomson Reuters Trust Principles.

Persons: Ella Irwin, Elon Musk, Irwin, Yoel Roth, Musk, Linda Yaccarino, Fortune, Thierry Breton, Twitter, Sheila Dang, Shri Navaratnam, Leslie Adler, Edmund Klamann Organizations: Reuters, Twitter, European Union, Thomson Locations: Dallas

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