Some of the biggest names in sports and entertainment are investing in Fanatics' lifestyle clothing brand, Mitchell & Ness.
The new owners said they plan to make Mitchell & Ness "the most diverse and culturally relevant consumer brand" through their influence and status as tastemakers.
Mitchell & Ness is a true classic," he said in February.
"I'm proud to play a small role in bringing it back, and in some cases, introducing the authenticity and quality of the Mitchell & Ness brand to a new generation," he added.
In June, Mitchell & Ness signed a rights deal to manufacture products for all 32 NHL teams.