Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStarbucks CEO Brian Niccol: We're tracking down the sharpiesStarbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the appeal of coffee, putting guardrails around drink customization, the company's menu plan, how the challenges at Starbucks compare to what he faced at Chipotle, the brand's future in China, 2024 election, and more.
Persons:
Brian Niccol, Andrew Ross Sorkin
Locations:
Chipotle, China