Citi thinks the online advertising market is set for a strong rebound, and that's already evident within Meta Platforms .
The bank raised its price target on Meta to $360 per share, the highest on Wall Street, from $315.
On top of that, Meta has moved to reduce costs, with CEO Mark Zuckerberg calling 2023 the "year of efficiency."
META YTD mountain META in 2023 But analyst Ronald Josey said Meta's Reels product is driving Citi's bullish sentiment.
He noted that ad loads on Reels reached 17% quarter to date — and 18% in June alone.
Persons:
Meta, Mark Zuckerberg, Ronald Josey, Josey, underpins, — CNBC's Michael Bloom
Organizations:
Citi, Meta, Agents, Cannes, Lions
Locations:
Meta, Monday's