Bud Light sales dropped 23% in May, according to data from research firm Circana.
Bud Light sales plunged 23% year-over-year in May to $297.3 million, according to data compiled by consumer-behavior research firm Circana and shared with Insider.
Anheuser-Busch suffered weeks of backlash from a Bud Light promotion featuring trans influencer Dylan Mulvaney.
Analysts at JPMorgan recently warned that Bud Light sales could drop as much as 13% this year.
Rounding out the top five in beer sales for May were Michelob Ultra, Coors Light, and Miller Lite, Circana reports.
Persons:
Bud, —, Bud Light, influencer Dylan Mulvaney, Dylan Mulvaney, Gene J, Rob Kim, Bud Light's, Miller
Organizations:
Bud Light, Modelo, Service, Especial, Constellation Brands, Conservative, Anheuser, Busch, Associated Press, JPMorgan, Coors