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The best iPhone 16 Pro Max cases offer rugged protection against drop damage and dynamic, visually appealing designs. AdvertisementWill an iPhone 15 Pro Max case fit an iPhone 16 Pro Max? A case meant for the iPhone 15 Pro Max will not fit the iPhone 16 Pro Max, and vice versa, due to the new model's significantly larger display. Unlike the 6.7-inch display on the iPhone 15 Pro Max, the iPhone 16 Pro Max's display is 6.9 inches. See our guide to the best iPhone 15 Pro Max cases to equip the previous model.

Persons: we've, Max, it's Organizations: Max, Apple, Business Locations: kickstands

☆ Apple's new iPhone camera button is a big Gen Z bet
▼ + stars: | 2024-09-11 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +3 min

But one feature of the new button seems tailored for Apple's Gen Z audience. Advertisement0.5x selfies are all the rage with Gen Z. Advertisement"The new camera control alongside larger screen and improved battery performance will cement the iPhone 16 Pro Max as the top choice for Gen Z consumers," Al Jumaily said. "Gen Z is not a homogenous group," said Shantanu Dutta, a marketing professor at USC's Marshall School of Business. "The benefits desired by Gen Z users differ from country to country."

Persons: —, Gen Z, Gen, Monica Hillison, Hillison, Abdul Al Jumaily, Max, Al Jumaily, Shantanu Dutta, Dutta Organizations: Service, Business, Consumer, Virginia Tech, Apple, USC's Marshall School of Business, Gen Locations: Asia, India

☆ The two words Apple never mentioned at its iPhone 16 event
▼ + stars: | 2024-09-10 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —Apple is wedging AI into its phones like a new U2 album no one asked for. However, given the “Apple Intelligence” highlights the company previewed in June and officially rolled out Monday, investors and customers alike may want to temper their expectations. Even Apple seemed to hedge a bit: It never mentioned the words “artificial intelligence.”The new tools look … fine. Munster expects iPhone sales will exceed Wall Street’s estimates in the coming quarters. The always image-conscious Apple knows better than to fall into the “AI” trap, even if its whole pitch for the new iPhone is AI.

Persons: CNN Business ’, you’ll, Siri, You’ll, ”, Gene Munster, Justin Sullivan, Tim Cook, ChatGPT, Apple Organizations: CNN Business, New York CNN, Apple, Deepwater Asset Management, Munster, Apple Intelligence, Wall, of Hospitality Marketing, Management Locations: New York, Valley, Silicon Valley

☆ Apple failed to mention one pretty big iPhone concern at its Glowtime event — and that's a problem
▼ + stars: | 2024-09-10 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Analysts have predicted a "golden upgrade cycle" for Apple following the official launch of the iPhone 16, complete with AI capabilities. Still, execs didn't mention the massive market — where its iPhone sales have struggled in 2024 — at the Glowtime event. AdvertisementThe reported partnership with Baidu "will fill in a missing piece of the AI puzzle in the key China market," Wedbush Securities analysts wrote in a Monday note. Apple's Chinese smartphone competitors aren't letting up in their pursuit of dethroning the giant. Related storiesApple may be experiencing a slip in smartphone sales in China, but Huawei saw its sales leap 69.7% in the first three months of 2024.

Persons: —, OpenAI, Max, It's Organizations: Service, Analysts, Apple, Business, Huawei, Street Journal, Apple Intelligence, preorder, Baidu, Wedbush Securities Locations: China, —, Greater China

☆ Huawei launches $2,800 trifold phone hours after Apple debuts iPhone 16
▼ + stars: | 2024-09-10 | by ( Evelyn Cheng | ) www.cnbc.com time to read: +1 min

Richard Yu, a Huawei executive director overseeing consumer products, reveals the price for the company's trifold Mate XT smartphone on Tuesday, Sept. 10, 2024. BEIJING — Chinese smartphone company Huawei said Tuesday its trifold smartphone will start at the equivalent of more than $2,800. That's the same day Apple's new iPhone 16 series is due to launch in stores, including in China. On Monday stateside, Apple announced its iPhone 16 Pro Max will start at $1,199, and the iPhone 16 at $799. iPhone 16 users as well as those of the iPhone 15 Pro and Pro Max can use the new functions.

Persons: Richard Yu, Max, XT Organizations: Huawei, Apple, Apple Intelligence Locations: BEIJING, China

Asia-Pacific markets were mixed on Tuesday, following gains on Wall Street that saw both the S&P 500 and Nasdaq Composite rebound from their worst week of the year. The S&P 500 gained 1.16%, after posting its worst week since March 2023. The Nasdaq Composite also jumped 1.16% following its worst week in more than two years. China's exports grew 8.7% year-on-year in August and imports grew 0.5%, customs data showed, compared to the forecast of 6.5% and 2%, respectively, in a Reuters poll. Apple just wrapped up an event at its headquarters in Cupertino, California, where it unveiled the iPhone 16 Pro and the iPhone 16 Pro Max, which join the iPhone 16 and iPhone 16 Plus the company announced earlier.

Organizations: Nasdaq, Traders, Apple Locations: Shanghai, China, Asia, Pacific, India, Cupertino , California

☆ CNBC Daily Open: Did Apple’s shiny new things uplift markets?
▼ + stars: | 2024-09-10 | by ( Yeo Boon Ping | ) www.cnbc.com time to read: +3 min

Justin Sullivan | Getty Images News | Getty ImagesThis report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. What you need to know todayThe bottom lineMaybe all it takes are shiny new things to lift our mood and take our minds off recession fears. Of course, Apple's event is not the sole reason markets rose yesterday. They'll also let us know if we can afford those shiny new things that Apple's dangling in front of us.

Persons: Pro Max, Justin Sullivan, I'm, Zers, CNBC's Kelly Evans, They'll, – CNBC's Pia Singh, Lisa Kailai Han Organizations: Pro, Apple, Getty, CNBC, Research, Bloomberg, Nvidia, Nasdaq, Dow Jones Industrial Locations: Cupertino , California, U.S, Cupertino

☆ Apple relies on carriers to drive iPhone sales. What to expect this upgrade cycle
▼ + stars: | 2024-09-10 | by ( Morgan Chittum | ) www.cnbc.com time to read: +6 min

Among the offers at AT & T for new and existing customers: a free iPhone 16 or up to $830 off the iPhone 16 Plus if they meet a few eligibility requirements. Apple's list price for the Phone 16 and iPhone 16 Plus start at $799 and $899, respectively. Now consider that despite inflation, Apple left the prices of iPhone 16 models the same as the prior generation while adding AI capabilities and improved battery life, among others. "All of these things will be incremental, just enough to eventually convince millions" to upgrade their devices, Jim said. Apple CEO Tim Cook delivers remarks before the start of an Apple event at Apple headquarters on September 09, 2024 in Cupertino, California.

Persons: –, Max, Jim Cramer, Tim Cook, Cook, Bernstein, John Stankey, Stankey, aren't, Jim, Jeff Marks, Jim Cramer's, Justin Sullivan Organizations: Verizon, Mobile, Apple, Consumer Intelligence Research Partners, UBS, CNBC, Club, Markets, Apple Intelligence, Barclays Locations: U.S, China, Europe, Cupertino , California

Apple is hosting an event at its headquarters in Cupertino, California, where it has unveiled new versions of the iPhone, AirPods and Apple Watch. AppleApple just unveiled the iPhone 16 Pro and the iPhone 16 Pro Max, which join the iPhone 16 and iPhone 16 Plus announced earlier. Apple’s iPhone 16 Pro has a 6.3-inch display, and the Apple 16 Pro Max has a 6.9-inch display, larger than those of previous models, which measured in at 6.1 inches and 6.7 inches, respectively. The iPhone 16. The iPhone 16 Pro starts at $999, and the Pro Max starts at $1,199, Apple said.

Persons: Max, ” Apple, —, Apple, Pro Max Organizations: Apple, Apple Watch, Apple Apple, Apple Intelligence, Pro Locations: Cupertino , California

☆ Here's everything Apple just announced: iPhone 16, iPhone 16 Pro, Apple Watch Series 10, AirPods 4 and more
▼ + stars: | 2024-09-09 | by ( Hayden Field Ashley Capoot Kif Leswing Todd Haselton | Hayden Field | Ashley Capoot | ) www.cnbc.com time to read: +2 min

Apple just unveiled the iPhone 16 Pro and the iPhone 16 Pro Max, which join the iPhone 16 and iPhone 16 Plus the company announced earlier. Apple's iPhone 16 Pro has a 6.3-inch display, and the Apple 16 Pro Max has a 6.9-inch display, larger than those of previous models, which measured in at 6.1 inches and 6.7 inches, respectively. The new models also have the "thinnest borders on any Apple product," Apple said, calling them "by far our best iPhone displays ever." The company also said the new iPhone 16 Pro Max has "the best iPhone battery life ever" but did not offer additional details. The iPhone 16 Pro starts at $999, and the Pro Max starts at $1,199, Apple said.

Persons: Max, Apple, Pro Max, — Hayden Organizations: Apple, Apple Intelligence, Pro, preorder

Both the iPhone 16 and the iPhone 16 Pro will be available for pre-order on Friday and in stores on September 20, Apple announced. They’re also available in two sizes: 6.1 inches for the iPhone 16 and 6.7 inches for iPhone 16 Plus. IPhone 16 ProThe new iPhone 16 Pro. From AppleThe iPhone 16 Pro, Apple’s higher-end iPhone, features even more AI features than the iPhone 16. Price: The new Apple iPhone 16 Pro will cost $999 and the iPhone 16 Pro Max will be $1,199, the company announced Monday.

Persons: Dan Ives, Wedbush, haven’t, Apple, ” Craig Federighi, Siri, Erica, ultramarine, Max, AirPods Organizations: CNN, Apple, Apple Watch, Apple Apple, Apple Intelligence, Pro, US Food and Drug Administration, Apple Watch Apple

☆ Phew, you don't need to feel too bad about not buying Apple's new iPhone 16
▼ + stars: | 2024-08-12 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +1 min

Bloomberg reports that the iPhone 16 will likely only have minimal changes from the iPhone 15. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . According to Bloomberg's Mark Gurman, the iPhone 16 is expected to feature only minimal upgrades from last year's iPhone 15 (which was only a little different from 2022's 14). But the lineup will be largely the same as it has been the past few years — four phones in varying sizes (iPhone 16, 16 Plus, Pro, Pro Max).

Persons: —, Bloomberg's Mark Gurman, Max Organizations: Bloomberg, Apple Intelligence, Service, Business

☆ CNBC Daily Open: Asian shares slide, U.S. stocks flat ahead of Big Tech earnings; McDonald's earnings miss
▼ + stars: | 2024-07-30 | by ( Kevin Lim | ) www.cnbc.com time to read: +3 min

CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. McDonald's missMcDonald's quarterly earnings and revenue fell short of analysts' expectations as same-store sales declined globally for the first time since 2020. The fast-food giant's second-quarter net income fell to $2.02 billion from $2.31 billion a year ago, while revenue was nearly flat at $6.49 billion. Asia stocks weakenAsian stocks traded lower as the Bank of Japan began a two-day meeting where it is widely expected to raise benchmark interest rates. Japan central bank meetsThe Bank of Japan began its two-day policy meeting Tuesday amid expectations of an interest rate hike.

Persons: McDonald's, iPhones, Seng, Fortescue, JPMorgan, Yuri Khodjamirian, CNBC's Organizations: CNBC, Nasdaq, Big Tech, Dow Jones Industrial, Treasury, Hezbollah, Apple, Apple Intelligence, Max, Bank of Japan, Nikkei, CSI, Australian Financial Review, Tema Locations: U.S, Israel, Iran, Lebanon, Asia, Australia, Japan

☆ CNBC Daily Open: U.S. stocks little changed ahead of Big Tech earnings, McDonald's misses estimates
▼ + stars: | 2024-07-30 | by ( Kevin Lim | ) www.cnbc.com time to read: +2 min

CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. Treasury yields slipped and U.S. oil prices fell amid increasing tensions between Israel and the Iran-backed militia Hezbollah in Lebanon. McDonald's missMcDonald's quarterly earnings and revenue fell short of analysts' expectations as same-store sales declined globally for the first time since 2020. The fast-food giant's second-quarter net income fell to $2.02 billion from $2.31 billion a year ago, while revenue was nearly flat at $6.49 billion. Bond investors benefit from price appreciation in a falling interest rate environment as bond prices and yields move inversely to each other.

Persons: McDonald's, iPhones, Max, Bitcoin, Donald Trump, Trump, Gary Gensler, Janus Henderson Organizations: CNBC, Big Tech, Nasdaq, Dow Jones Industrial, Treasury, Hezbollah, Apple, Apple Intelligence, Republican, Bitcoin Conference, Metrics, Securities, Exchange Locations: U.S, Israel, Iran, Lebanon

☆ Apple releases first preview of its long-awaited iPhone AI
▼ + stars: | 2024-07-29 | by ( Kif Leswing | ) www.cnbc.com time to read: +1 min

Apple on Monday released the first version of Apple Intelligence, its suite of artificial intelligence features that will improve Siri, automatically generate emails and images and sort notifications. The new software called Apple Intelligence was released in the developer beta of iOS 18.1. Apple Intelligence is an important initiative for Apple. Investors hope the tight integration of AI with Apple's operating system can spur a big wave of upgrades in the coming years, especially since the system will only work on the iPhone 15 Pro and iPhone 15 Pro Max and newer. "We expect this iPhone cycle to remain strong for longer as AI feature sets (software and possibly hardware) improve in the 2025 iPhone," Bank of America analyst Wamsi Mohan wrote in a note on Monday.

Persons: Siri, It's, Wamsi Mohan Organizations: Apple, Apple Intelligence, iOS, . Apple Intelligence, Max, " Bank of America

View at AmazonThere are even more options for Prime Day Apple Watches, and Prime Day iPads still available in our other guides. For an extensive breakdown divided up by size, see our full roundup of Prime Day TV deals. View at AmazonThere are even more sleep deals where those came from — check out our roundups of the best Prime Day mattress deals and Prime Day pillow deals. Do I need to be an Amazon Prime member to buy Prime Day deals? Amazon Prime Day deals are comparable to Black Friday and Cyber Monday, with the main difference being that Amazon is the only participating retailer.

Persons: Siri, They're, you’ll, Jonathan Adler, it's, dehumidifier, vacs, Fryer, Foodi, Fry, fryer, MagSafe, Kate Spade, they're, Bose Smart, Ray Soundbar, Ray, Anker, Amazon Nathan James Hugo Wood Nightstand, Nathan James, Inaba, waddle, Dyson, ”, Gabrielle Chase, “, we've, haven't Organizations: Business, Amazon, Apple, Amazon Apple, Apple Health, Amazon LG, Amazon Samsung, Sony WH, Sony, Amazon Sony WH, Amazon Anker, Amazon Bose, Amazon Beats, Samsung, Clarks, Casper, Pillow, Morris, Morris & Co, Toshiba, LG, Dell, Galaxy, Alexa, Amazon Alexa, Hatch, Amazon Belkin, Apple Watch, Nintendo, Nova, Nova Pro, Logitech, Lightspeed, Mac, lounging, Amazon Canada, packers, Amazon Fisher, Prime, Chatelet Air, Dyson, Amazon Philips, Philips, Amazon Prime, Deal Locations: PopSockets, York

☆ Morgan Stanley hikes price targets for Asian stocks it says will benefit from greater iPhone demand
▼ + stars: | 2024-07-17 | by ( Weizhen Tan | ) www.cnbc.com time to read: +3 min

Increased shipments of Apple's iPhones will be a key "volume driver" for the supply chain, according to Morgan Stanley. But the situation is set to change, with Apple Intelligence predicted to be a "key iPhone replacement driver." It raised its price targets for several stocks in the Apple supply chain. Largan reported first-quarter revenue that was below expectations but Morgan Stanley believes that was the trough. Morgan Stanley said Genius has a "good chance" of making a breakthrough in the periscope high-end lens segment in the second half of this year.

Persons: Morgan Stanley, Hon Hai, Hai, Luxshare's, Max, Morgan, Largan, Genius, CNBC's Michael Bloom Organizations: Apple Intelligence, Apple, Max, AAC Locations: Asia, Taiwan, India, Zhengzhou, China

Some of the best iPhone 15 cases and best iPhone 15 screen protectors we've tested are on sale for the lowest prices we've seen, like the OtterBox Defender XT case (47% off) and the Zagg Glass Plus screen protector (37% off). Top 3 iPhone 15 case and screen protector dealsThe best Amazon Prime Day iPhone 15 and iPhone 15 Plus case and screen protector dealsWe're seeing great deals on a range of top iPhone 15 and 15 Plus cases, including 47% off the Otterbox Symmetry case for the iPhone 15. View at AmazonThe best Amazon Prime Day iPhone 15 Pro case and screen protector dealsThere are some superb deals on cases and screen protectors for the iPhone 15 Pro and iPhone 15 Pro Max, like 52% off a stylish Kate Spade case, and 29% off the Zagg Glass Elite Screen Protector. The best iPhone 15 Pro Max cases protect your phone against whatever your lifestyle throws at it. One of our favorites, the OtterBox Symmetry Series for iPhone 15 Pro Max, is almost 50% off this Prime Day.

Persons: we've, you'll, it's, MagSafe, Max, Kate Spade, It's Organizations: Business, OtterBox, Apple, Amazon Prime Locations: OtterBox, PopSockets, kickstand, York

Prime Day TV dealsThis Prime Day, we're seeing some of the biggest price drops of the year on top TV models from our favorite brands. Prime Day laptop dealsLaptops go on sale year-round, but Prime Day is traditionally the best time of year to make a purchase. Prime Day mattress dealsMattresses go on sale several times a year, but few sales offer as lucrative mattress discounts as Prime Day. Prime Day Amazon device dealsDuring Prime Day, many of the best Amazon devices see their lowest prices ever. Prime Day travel dealsSummer travel is underway, and so are the best Prime Day deals on luggage and backpacks.

Persons: We've, AirPods, we've, Siri, Samsung's, They're, you’ll, He's, Jonathan Adler, it's, dehumidifier, Dyson, vacs, Crisp, we're, Fryer, Foodi, Fry, fryer, they're, Bose Smart, Ray Soundbar, Ray, Anker, You'll, iPhones, MagSafe, Kate Spade, scoped, Amazon Nathan James Hugo Wood Nightstand, Nathan James, waddle, Inaba, haircare, ”, Gabrielle Chase, “, haven't Organizations: Business, Apple, Amazon Apple, Apple Health, Amazon, Amazon LG, Amazon Samsung, Sony WH, Sony, Amazon Sony WH, Amazon Anker, Amazon Bose, Amazon Beats, Samsung, Clarks, Casper, Pillow, Morris, Morris & Co, Dyson, Upright, Toshiba, FlexBrew, Hamilton, LG, Dell, Alexa, Amazon Alexa, Hatch, Amazon Belkin, Apple Watch, Logitech, Seagate, ASUS, Meta, Nintendo, Nova, Nova Pro, Lightspeed, Mac, Google, Galaxy, lounging, packers, Amazon Fisher, Prime, today's, Chatelet Air, Amazon Canada, Amazon Philips, Philips, Amazon Prime, Deal Locations: November's, PopSockets, York

Learn moreAmazon Prime Day, which is in its final stretch today, has brought many of our favorite tech, beauty, and home products to all-time-low prices. We check every deal against our tested guides and price tracking to make sure you're getting the best products for the lowest cost, optimizing your Prime Day experience. As more of Business Insider's top-rated products and brands go on sale during Prime Day, we'll continue to update this page with new discounts. If you're looking for a solid Android tablet, this is an excellent option, especially at its lowest price ever for Prime Day. Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for more.

Persons: it's, we'll, MagSafe, Max, ”, Gabrielle Chase, “, Herschel, Eero Organizations: Business, Samsung, Amazon, Kindle, Apple, Herschel Supply, Amazon Samsung, Amazon LG, LG, Adidas, Alexa, Amazon Prime

☆ Hey, Apple! We want much more battery life in the new iPhone 16.
▼ + stars: | 2024-07-04 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

Yes, the iPhone 16 lineup will have all those fancy and fun new AI ("Apple Intelligence") features that Apple is excited about. The good news is this could mean longer battery life (or the same battery life, but with a lighter battery). NurPhoto/Getty ImagesThe one thing we all want, that we all crave, is much better battery life, not just a small boost. And the upgrade in battery life in the Series 9 is — I do not exaggerate — life-changing. The American Experiment is about ideals and dreams — and we can dream of a world with really, really long battery life.

Persons: I'm, Jordan Hart, Chi Kuo, Max, —, it's, congrats, I've, I'd Organizations: Service, Apple, Disney Star Wars Locations: Taiwan

☆ EU allegations against Apple are worrisome but not a game-changer for the stock
▼ + stars: | 2024-06-24 | by ( Morgan Chittum | ) www.cnbc.com time to read: +4 min

Apple could face EU fines of up to 10% of the company's total global revenue if found in violation of the DMA's competition policies. Ultimately, though, JPMorgan analysts said Monday that Apple's AI features delay overseas would have little impact on financials. AAPL YTD mountain Apple YTD Overall, Apple stock has had a rocky 2024 performance. Apple CEO Tim Cook delivers remarks at the start of the Apple Worldwide Developers Conference (WWDC) on June 10, 2024 in Cupertino, California. Apple will announce plans to incorporate artificial intelligence (AI) into Apple software and hardware.

Persons: Apple, Jim Cramer, it's, Jim, Melius, Siri, Pro Max, Jim Cramer's, Tim Cook, Justin Sullivan Organizations: Apple, European Union, CNBC, JPMorgan, The Club, Huawei, Developers, Pro, Apple Worldwide Developers Locations: Europe, Apple's, China, Cupertino , California

☆ Apple exec explains why you wouldn't want to run Apple Intelligence on your older iPhone
▼ + stars: | 2024-06-18 | by ( Jaures Yip | ) www.businessinsider.com time to read: +1 min

The phone cutoff for Apple's gen AI system, Apple Intelligence, is the iPhone 15 Pro and Pro Max. Apple's AI head, John Giannandrea, said older iPhones can't handle the computational demands of AI. Apple Intelligence will roll out with iOS 18 and the new iPhone 16 lineup this fall. AdvertisementWhy can't you run Apple's fancy new AI features — collectively called Apple Intelligence — on your old iPhone? The company limited its highly anticipated generative AI system to only the latest iPhones — the iPhone 15 Pro and the iPhone 15 Pro Max and the upcoming lineup, presumably called the iPhone 16.

Persons: Pro Max, Apple's, John Giannandrea, —, Max Organizations: Apple Intelligence, Pro, Service, Apple, Business

☆ Your next iPhone could be thinner as Apple reportedly aims to slim down its product range
▼ + stars: | 2024-06-17 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +2 min

The iPhone 15 Pro is 0.32 inches (8.25 mm) deep, compared with 0.29 inches (7.4 mm) for the iPhone 12 Pro, per Apple's website. Apple announced at the Worldwide Developers Conference it would integrate its new AI software, Apple Intelligence, into the iPhone, iPad, and Mac. The AI features will roll out later this year with Apple's iOS 18 update, but will only be available to iPhone 15 Pro and 15 Pro Max users. Android chief Sameer Samat previously told Business Insider that it plans to seize the moment to "reinvent" what phones can do. AdvertisementApple didn't immediately respond to a request for comment from Business Insider, made outside normal working hours.

Persons: —, Apple, Mark Gurman, Gurman, Mac, It's, Sameer Samat Organizations: Service, Business, Apple, Worldwide, Apple Intelligence, Pro Max, Google, Samsung, Android, Bank Of America Securities

☆ Apple wants to put a friendlier spin on artificial intelligence, but many users could miss out
▼ + stars: | 2024-06-11 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, we're looking at all the takeaways from Apple's big event , including its friendlier spin on artificial intelligence . Related VideoBut first, it's not AI; it's Apple Intelligence. Apple Intelligence — it's AI, just not that AI — is the company's first big swing in the space. Data is the name of the game when it comes to AI, and Apple's iPhones are full of it. However, the Apple Intelligence news and partnership with OpenAI is what really set the billionaire off.

Persons: —, we've, it's, Andrew Burton, Justin Sullivan, Rebecca Zisser, Tim Cook, Apple, Apple's, Insider's Jordan Hart, Katie Notopoulos, Pro Max, BI's Peter Kafka, Max —, wasn't, Elon Musk, Chelsea Jia Feng, Grzegorz Wajda, Elon, Bernstein, Toni Sacconaghi, Point72, Steve Cohen's, WallStreetBets, Tyler Le, OpenAI, Sarah Friar, Kevin Weil, who's, Sam Altman's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith Organizations: Service, Business, Tech, Apple Intelligence, Washington, Getty, Apple, Pro, Elon, OpenAI, Academy Investment, GameStop, Planet Labs, Oracle Locations: Apple's, Chelsea, Silicon, New York, London

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