Pew Research Center analyzed 451 top-ranked podcasts in the US.
When it comes to top-ranked shows, the adoption of video is split down the middle.
A new study from Pew Research Center, released on Thursday, found that just over half (51%) of the top-ranked podcasts in the US have a video component.
Half of top-ranked podcasts have a video component51% of the podcasts Pew analyzed release a video version, almost always on YouTube — 97% of podcasts with a video component publish it there.
Roughly half of top-ranked podcasts seek audience supportAround half of top-ranked podcasts (47%) ask their audiences to support them by offering options like subscriptions, donations, or merch.
Persons:
Galen Stocking, Pew, Joe Rogan, Stocking, Emma Chamberlain, Alex Cooper
Organizations:
Pew Research Center, YouTube, Edison Research, Apple, Spotify
Locations:
Gimlet