NEW YORK, June 1 (Reuters) - Meta Platforms (META.O) CEO Mark Zuckerberg on Thursday revealed the company's next generation mixed reality headset, the Quest 3, as it braces for Apple to potentially reshape the nascent market that Meta has dominated so far.
Priced starting at $499, the device will be 40% thinner than the company's previous headset and feature color mixed reality, which combines augmented and virtual reality (AR/VR) elements, Zuckerberg said in an Instagram post.
Zuckerberg's announcement came less than a week before tech rival Apple (AAPL.O) was expected to unveil its first mixed reality device.
Meta's devices comprised nearly 80% of the 8.8 million virtual reality headsets sold in 2022, according to an estimate by market research firm IDC.
Its high-end Meta Quest Pro now retails for about $1,000, down from a launch price of $1,500, and the Quest 2's 256 GB version now starts at about $430, down from $500.
Persons:
Mark Zuckerberg, Zuckerberg, Pico, Meta, Katie Paul, Yuvraj Malik, Lisa Shumaker
Organizations:
YORK, Apple, Meta, Qualcomm, IDC, TikTok, Thomson