Mr. Isaac, who is Black, turned that singular moment in July 2020 — when he decided not to join many other N.B.A.
players in kneeling during the national anthem as the league restarted in a Covid “bubble” setting in Orlando, Fla. — into a platform as a conservative political activist.
In 2022, he spoke at a rally of Christian nationalists and anti-vaccine Americans and wrote a book about why he did not join the protest.
Most companies used to do everything they could to avoid political controversies and, by extension, risk alienating potential customers.
Seemingly everything in the United States is political now, including where you shop for socks and leggings.
Persons:
Jonathan Isaac, Orlando, Isaac, —, ” “, Mr
Organizations:
National Basketball, Black Americans
Locations:
Orlando, Fla, —, United States