Adidas in 2022 reported $24.6 billion in sales across footwear, apparel, and sporting equipment.
Adidas' typical customer is a millennial and Gen Z customer earning just under six figures.
Today, Adidas employs over 59,000 workers and in 2022 reported $24.6 billion in sales, across categories like footwear and apparel.
The typical US Adidas customer earns a mid-to-high average income of between $75,000 and $99,000, according to Start.io, a mobile marketing platform that helps partners serve relevant ads on their apps.
"They're following the same lines in terms of fashion and sport," Omri Barnes, chief marketing officer at Start.io, told Insider.