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☆ Major ad firm Omnicom recommends clients pause Twitter ad spend - The Verge
▼ + stars: | 2022-11-11 | by ( ) www.reuters.com time to read: +1 min

Nov 11 (Reuters) - Advertising and marketing conglomerate Omnicom Group Inc (OMC.N) has recommended that clients pause their spending on Twitter in the short term, The Verge reported on Friday, citing an internal memo. Omnicom serves over 5,000 clients in 70 countries, including McDonald's Corp (MCD.N), Apple (AAPL.O) and Johnson & Johnson (JNJ.N). "The risk to our clients' brand safety has risen sharply to a level most would find unacceptable," the report added, citing the Omnicom memo. Last month, U.S. automaker General Motors Co (GM.N) said it had temporarily halted paid advertising on Twitter. read moreReporting by Mehnaz Yasmin in Bengaluru; Editing by Shailesh KuberOur Standards: The Thomson Reuters Trust Principles.

But the new era at Twitter could also be an opportunity for the company to redefine its brand for the better. But it remains unclear what Twitter under Mr. Musk will actually be, Mr. Calkins said. Twitter before Mr. Musk weathered a number of controversies that rattled some advertisers and users. But this is a potential inflection point for Twitter, Mr. Miller said. “I think the brand is irrevocably damaged, actually, unless and until Musk finds somebody else to run Twitter,” Mr. Kwittken said.

☆ Marketers’ Continued Spending Makes WPP Latest Ad Giant to Boost Guidance
▼ + stars: | 2022-10-26 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

PREVIEWLike-for-like revenue less pass-through costs compares net sales at constant currencies and excludes acquisitions, disposals and costs such as expenses billed to clients. The company saw like-for-like revenue less pass-through costs increase 3.8% in the third quarter, compared with the period a year earlier. WPP Chief Executive Mark Read said the company’s clients’ appear to be continuing their spending in the fourth quarter. “We’re not expecting a slowdown in the fourth quarter,” Mr. Read said. In September, Interpublic Group of Cos.’s Magna unit clipped its U.S. advertising growth forecast for 2023, saying a weaker economic environment is likely to cut into spending.

☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
▼ + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com time to read: +4 min

Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.

☆ Omnicom Group Raises Its 2022 Organic Growth Forecast Again
▼ + stars: | 2022-10-18 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

Omnicom Group Inc. again increased its organic growth forecast for the year, as its chief executive said the advertising holding company is “well equipped to handle any economic downturn” even as uncertainty for the ad market lies ahead. The New York-based company, which owns agencies including BBDO, DDB and TBWA, said it was increasing its organic revenue growth forecast to a range of 8% to 8.5% for 2022, up from an earlier forecast of 6.5% to 7%. Organic revenue growth is a metric that removes the effects of currency fluctuations, acquisitions and disposals. Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

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