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☆ WPP Says Growth Target on Track Despite Softness From Some Tech Clients
▼ + stars: | 2023-04-28 | by ( Megan Graham | ) www.wsj.com time to read: 1 min

The WPP headquarters in New York. Chief Executive Mark Read said the company has seen some slight softness from some of its technology clients following several years of increasing budgets. Photo: WPPAdvertising holding company WPP PLC says it is on track to hit its organic growth target this year as other parts of its business help offset lower spending from some technology clients. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The measure strips out currency fluctuations, acquisitions, disposals and costs such as expenses billed to clients.

☆ The CEOs of the world's biggest advertising companies just outlined how AI is about to transform their businesses
▼ + stars: | 2023-04-28 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Advertising agency CEOs are eager to signal their companies' AI expertise to Wall Street. Speaking on this quarter's earnings calls, executives at the world's largest advertising agency groups also outlined some of their recent AI client projects and technology task forces. "What's changed over the last six months is the application of AI through generative AI into the creative process," Read said. Omnicom is running more than 20 projects where it combines Omnicom's historical data with GPT's automation technology, Wren said, though he didn't specify exactly how it was being deployed. That will require more creative assets, Sadoun said on the Publicis earnings call.

☆ WPP, Like Ad-Company Rivals, Says It Expects 2023 Growth
▼ + stars: | 2023-02-23 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

WPP PLC is the latest major advertising holding company to say it expects continued growth in 2023 as clients keep spending on its services. PREVIEWWPP said like-for-like revenue less pass-through costs increased 6.9% in 2022 and 6.4% in the fourth quarter. Total revenue in 2022 was £14.4 billion, equivalent to about $17.3 billion, while revenue less pass-through costs was £11.8 billion. Chief Executive Mark Read said that consumers have continued to spend, and clients have continued to invest in their brands. Omnicom Group Inc. and Publicis Groupe SA both said they expect organic revenue growth this year of 3% to 5%.

The answer is simple, according to more than a dozen Washington insiders, FTX employees, and crypto industry observers who spoke with Insider. I don't think anyone believed that he was going to fund candidates who were, quote unquote, committed to ending pandemics who were also hostile to the crypto industry." Alex Wong/Getty ImagesRebuffed by the SEC, Bankman-Fried turned his attention to Congress. "It's not that he was welcoming regulation," says the senior figure in the crypto industry who attended meetings with Bankman-Fried. But while Bankman-Fried was busy wooing Washington, FTX was about to become Exhibit A in the case for more effective oversight of the crypto industry.

☆ Complexity for Marketers Has Meant Opportunity for Ad Agencies
▼ + stars: | 2022-11-14 | by ( Megan Graham | ) www.wsj.com time to read: +7 min

Their performance is striking compared with ad agencies’ plight five years ago: Facebook and Google had established direct relationships with marketers and were winning growing portions of their ad budgets before agencies could even offer their services. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. PREVIEWSome major owners of ad agencies watched their growth slow or flatten in 2017 and 2018. Agency companies have responded by building practices to help marketers on platforms like TikTok and Amazon. Marketers navigate outside partnersSome major marketers still want to keep a close handle on some of their data efforts.

☆ Former FTX CEO Sam Bankman-Fried and allies lose influence in Washington as company collapses
▼ + stars: | 2022-11-14 | by ( Brian Schwartz | ) www.cnbc.com time to read: +6 min

Former FTX CEO Sam Bankman-Fried and his allies are losing advocates in Washington, as the company hits rock bottom. 2 Senate Democrat told CNBC on Monday that the contribution "will be donated to an appropriate charity." It was announced in February that FTX and FTX US were joining the group's board of directors. A spokesman for the crypto trade group told CNBC that "on Thursday, ADAM removed FTX.com and FTX.US from its membership." The lobbying group is led by the former Secretary of Homeland Security Tom Ridge.

☆ Ad group WPP wrestles with wage pressure in resilient quarter
▼ + stars: | 2022-10-26 | by ( Paul Sandle | ) www.reuters.com time to read: +2 min

Shares in WPP, which have fallen 20% in the last 12 months, were down 3.8% early on Wednesday. Analysts at Citi said they reduced their earnings per share forecast by around 5% following the margin guidance change. Read said Brazil and India were stand-outs in the quarter, although COVID-19 lockdowns weighed on China, which was down 9%. Western Europe was "softer", he said, with adjusted like-for-like revenue down 2.1%, dragged lower by a COVID-19 contract in Germany in the prior year. ($1 = 0.8651 pounds)Reporting by Paul Sandle; Editing by Sachin Ravikumar and Jan HarveyOur Standards: The Thomson Reuters Trust Principles.

☆ Marketers’ Continued Spending Makes WPP Latest Ad Giant to Boost Guidance
▼ + stars: | 2022-10-26 | by ( Megan Graham | ) www.wsj.com time to read: +2 min

PREVIEWLike-for-like revenue less pass-through costs compares net sales at constant currencies and excludes acquisitions, disposals and costs such as expenses billed to clients. The company saw like-for-like revenue less pass-through costs increase 3.8% in the third quarter, compared with the period a year earlier. WPP Chief Executive Mark Read said the company’s clients’ appear to be continuing their spending in the fourth quarter. “We’re not expecting a slowdown in the fourth quarter,” Mr. Read said. In September, Interpublic Group of Cos.’s Magna unit clipped its U.S. advertising growth forecast for 2023, saying a weaker economic environment is likely to cut into spending.

☆ A pro pitch deck designer explains 5 key strategies to help you raise money and promote new businesses
▼ + stars: | 2022-10-24 | by ( Jp Mangalindan | ) www.businessinsider.com time to read: +5 min

But after trying her hand at acting — and quickly becoming disillusioned with the industry — she decided that the money in pitch decks was too good to turn down. "I didn't even know people [created pitch decks] professionally," said Williams, who got into the industry through a business connection. Designing a pitch deck requires a balance of creative design and business acumen, she said. The deck's font really matters. It's also key that the font in a pitch deck aligns with the branding on a website.

☆ (видео) «Давайте поговорим о радостях секса в пожилом возрасте». Смелая кампания Ogilvy и Relate про близость вне возрастных рамок
▼ + stars: | 2021-05-04 | by ( ) ru.diez.md time to read: +1 min

Стремясь преодолеть табу на открытое иллюстрирование и обсуждение тем секса и близости среди людей в пожилом возрасте из Великобритания, благотворительный фонд Relate выпустил кампанию, в которой пять пожилых пар разделяют между собой нежные, интимные моменты, пишет AdWeek. «pro-bono») и снятый известным фотографом Рэнкином, ролик «Давайте поговорим о радостях секса в пожилом возрасте» представляет настоящие пары разного возраста, этнической принадлежности, пола и сексуальной ориентации. Жюль Чалкли, главный исполнительный креативный директор Ogilvy UK, сказал, что эта кампания проливает свет на близость в более позднем возрасте и по-новому отображает процесс старения и романтику в этом периоде жизни. «Эта кампания направлена на то, чтобы нарушить условности, и именно это она сделала как в, так и за кадром». Согласно новому исследованию, в Великобритании две трети людей старше 65 лет (67%) утверждают, что секс и близость среди их возрастной группы редко (43%) или никогда (24%) не представлены в СМИ.

Persons: Ogilvy, Рэнкином, Жюль Чалкли, Чалкли Organizations: AdWeek, Ogilvy London, Ogilvy UK, СМИ Locations: Великобритания

☆ A CEO's guide to crafting a message that reassures and inspires staff during a crisis
▼ + stars: | 2021-02-09 | by ( Shana Lebowitz | ) www.businessinsider.com time to read: +5 min

This article is part of a series called "IQ to EQ," which explores the management styles of inspiring business leaders. The CEO's role here is to be as transparent as possible, and to remind employees that their contributions are valued — in general, but especially right now. Insider asked a communications consultancy and a Harvard Business School professor how CEOs should craft a message to employees that both inspires and assuages fear. Remind employees why they come to work every dayPurpose is a powerful way to motivate employees — especially during periods of uncertainty. "People don't come to work just because they earn a wage," said Sunil Gupta, a professor of business administration at Harvard Business School.

☆ Jurnalism economic pentru studenții internaționali la una dintre cele mai prestigioase universități din China. Află despre ce este vorba
▼ + stars: | 2020-12-05 | by ( Onixmedia Srl | ) diez.md time to read: +3 min

Jurnalism economic pentru studenții internaționali la una dintre cele mai prestigioase universități din China. Programul GBJ, un parteneriat dintre Centrul Internațional pentru Jurnaliști, Universitatea Tsinghua și Bloomberg News a fost desemnat ca unul dintre cele mai prestigioase programe de jurnalism economic în limba engleză de pe continentul asiatic. GBJ a instruit peste 200 de absolvenți internaționali din peste 65 de țări;# laboratorul Bloomberg are cel mai mare număr de terminale Bloomberg donate oricărei universități din lume. Astfel, noul Tsinghua Future Media Lab este un centru multimedia de ultimă generație, disponibil pentru studenții GBJ. Acești solicitanți trebuie să aibă un pașaport valabil și o diplomă de licență.

Persons: GBJ, Alții Organizations: Global, Journalism, Universitatea Tsinghua, News, Global Business, South China Morning Post, Xinhua News, New Media, Ogilvy Locations: China, Beijing, asiatic, Chinei, New, Tsinghua, CNBC, South China, Ogilvy China, Bank, America

☆ 11 cele mai interactive agenții de creație din Moldova
▼ + stars: | 2015-08-28 | by ( Onixmedia Srl | ) diez.md time to read: +11 min

Agenția a fost lansată în 2009 și se ocupă de tot ce implică creativitatea la maxim. De asemenea, agenția oferă consultanța sa în ceea ce privește organizarea evenimentelor. Fondată în 2003, agenția de creație Indigo Ogilvy face parte din rețeaua internațională de agenții de creație Ogilvy. În 2013, Target Creative a câștigat premiul I la CEE Regional MARKETING EXCELLENCE AWARDS 2012 în Zurich, care în fiecare an este organizat de către Kraft Foods (Mondelez International). Acest premiu a fost pentru prima dată acordat unei agenții din Moldova ce concura cu un număr mare de agenții din Europa Centrală și de Est.

Persons: Felicia, Piko, Churchill, Kiev ., Manuc Bei, ., Ogilvy, Coca Cola, Urban Post, Urban Organizations: Casei, Piko Creative, Creative, Global, Electric, Kiev International Advertising, Publicis, Crăciun Orange Moldova, Orange Advertising, Media, Studio Creative, Studio, Avon, Volkswagen, Agenția, Smart, Promomedia, Procter, Ogilvy, Indigo, Coca, Sun Communications, Sekana, Target Group, International, Target Creative, Microsoft, CEE, Foods, Urban, Green Hills Locations: Klumea, Germaniei, iimagine Chicago, Rosst Moscow, Kiev, Suedzucker Moldova, Publicis Moldova, Moldova, Mobiasnancă, Orange, Cricova, StarNet, de Economii, Dulcinella, Unifun, ASEM, Chișinău, Nesquik, Zurich, Europa Centrală, Est, Linella

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