X, the social media service formerly known as Twitter, sued Media Matters in federal court on Monday after the advocacy organization published research showing that ads on X appeared next to antisemitic content.
A post last week from Elon Musk that endorsed an antisemitic conspiracy theory, which he wrote a day before the Media Matters research was published, kicked off an advertiser exodus, with major brands like IBM, Apple, Warner Bros.
X has rejected Media Matters’ findings, saying they were not representative of a regular user’s experience on the platform.
On Friday, Mr. Musk promised a “thermonuclear lawsuit” against Media Matters and its backers.
The lawsuit, filed in U.S. District Court for the Northern District of Texas, claims that Media Matters tried to damage X’s relationships with advertisers.
Persons:
Elon Musk, Musk, ’, X
Organizations:
Twitter, Media, Elon, IBM, Apple, Warner Bros . Discovery, Sony, Media Matters, Northern, Northern District of, “
Locations:
U.S, Northern District, Northern District of Texas