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☆ Starbucks to stop charging extra for non-dairy milk substitutes
▼ + stars: | 2024-10-30 | by ( Erin Snodgrass | ) www.businessinsider.com time to read: +2 min

Starbucks will stop surcharges on non-dairy milk ahead of the holidays. AdvertisementStarbucks is giving almond milk lovers and oat milk enthusiasts a holiday gift this year. The coffee chain will stop charging extra for non-dairy milk substitutions next month, CEO Brian Niccol said during a Wednesday earnings call. Substituting non-dairy milk is the second-most popular customization, Niccol said, after an extra shot of espresso. Extra costs for non-dairy milk can reach up to 80 cents per order in certain markets, CNBC reported.

Persons: Brian Niccol, Niccol, — Organizations: Starbucks, Service, CNBC

☆ Bigger portions return to Chipotle after skimping complaints
▼ + stars: | 2024-10-30 | by ( Auzinea Bacon | ) edition.cnn.com time to read: +2 min

CNN —Chipotle customers have complained that portion sizes are all over the map. Frustrated Chipotle customers took to posting on social media this year, accusing the company of skimping on servings. He added that about 10% of stores were outliers in portion sizes and would be re-trained. Chipotle employees were never directed to serve customers less, Niccol said, but the claims prompted a reevaluation of the entire system. He said there’s a been a noticeable shift from previous unhappiness and customers are “really excited” about Chipotle’s new portion sizes.

Persons: Scott Boatwright, Chipotle, Chris Kempczinski, pico de, Brian Niccol, Niccol, ” Organizations: CNN, “, Employees, New, Starbucks Locations: skimping, Wells, New York City, portioning

☆ New Starbucks CEO shares more details on his turnaround plan. We like what we heard
▼ + stars: | 2024-10-30 | by ( Kevin Stankiewicz | ) www.cnbc.com time to read: +8 min

Niccol's overarching message: A bunch of changes, both big and small, are coming to Starbucks' menu, mobile app and stores that should satisfy all parties involved. Starbucks stock didn't do much in the five sessions since then, ending Wednesday at $97.32 a share. Starbucks is far from a quick fix, but Niccol on Wednesday night demonstrated that the optimism may not be misplaced. As for mobile orders, which account for more than 30% of transactions, the CEO said Starbucks will tweak its algorithm so that it provides specific pickup times to customers. Investors are hoping Starbucks' stock returns are reminiscent of that tenure, too.

Persons: Brian Niccol, Jim Cramer, Niccol, Wall, —, Laxman Narasimhan —, Howard Schultz, Jim, Rachel Ruggeri, we've, Jim Cramer's, Jakub Porzycki Organizations: Starbucks, Chipotle, Investors, CNBC, Nurphoto, Getty Locations: U.S, China, Chipotle, Manhattan Beach , California

☆ Starbucks CEO's plan to fix the chain includes coffee in 4 minutes and comfy chairs
▼ + stars: | 2024-10-30 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Starbucks CEO Brian Niccol just laid out his plan to turn around the struggling coffee chain. AdvertisementStarbucks CEO Brian Niccol gave investors the first look at his plan to turn around the struggling chain, and it involves faster coffee orders and better decor. For starters, Niccol said in-store orders will need to be fulfilled much faster than they currently are in many cases. "Before discussing China in detail, I need to spend time there to better understand our operations and the market," he said. Niccol said his optimism is rooted in Starbucks employees, who he said are passionate about coffee, the company, and its customers.

Persons: Brian Niccol, —, Niccol, Diana Frost, Kraft Heinz, I'm, aren't Organizations: Service, Business Locations: China, North Carolina

☆ Starbucks CEO set to announce strategy to fix the coffee chain
▼ + stars: | 2024-10-30 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +1 min

Starbucks' new CEO, Brian Niccol, is set to lay out plans to turn around the struggling coffee chain. "It is clear we need to fundamentally change our strategy to win back customers," he said Wednesday. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementStarbucks' new CEO, Brian Niccol, says he has a plan to turn around the struggling coffee chain — but investors will need to wait a little longer. "It is clear we need to fundamentally change our strategy to win back customers," Niccol said in a statement Wednesday.

Persons: Brian Niccol, —, Niccol Organizations: Starbucks, Service Locations: China

☆ Starbucks is making a popular add-on free of charge
▼ + stars: | 2024-10-30 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +2 min

Starting next week, Starbucks customers will no longer pay more for adding non-dairy milk to their orders. The company said the removal of the non-dairy milk surcharge means customers who request it will pay around 10% less than they did previously. Orders with milk substitutions have proliferated at Starbucks in recent years, alongside non-dairy alternatives in grocery stores. Non-dairy milk has become the second most common order modification at Starbucks, behind adding a shot of espresso. Starbucks is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas.

Persons: Brian Niccol, ” Niccol, it’s, Niccol Organizations: New, New York CNN, Starbucks, “ Locations: New York, Canada

☆ Starbucks will discontinue Oleato olive oil drinks at U.S. cafes in early November
▼ + stars: | 2024-10-30 | by ( Amelia Lucas | ) www.cnbc.com time to read: +2 min

Starbucks' controversial line of olive oil-infused drinks will leave U.S. stores in early November. The decision to remove the Oleato drinks from domestic menus predates newly installed CEO Brian Niccol, who arrived at Starbucks in early September, a company spokesperson said. The lineup of Oleato drinks infused Partanna olive oil into Starbucks' Caffe Latte, Iced Shaken Espresso and cold foam. Schultz imagined the Oleato line after a trip to Italy, where he saw Sicilians drinking olive oil as a daily ritual. He, too, began drinking olive oil alongside his daily coffee and decided that Starbucks should try to mix the two together.

Persons: Brian Niccol, Howard Schultz, Schultz Organizations: Starbucks, Bloomberg, U.S . Locations: U.S, China, Italy, Southern California, Japan

☆ Jim Cramer looks at what to do with Eli Lilly, AMD shares after their big slides on earnings
▼ + stars: | 2024-10-30 | by ( Paulina Likos | ) www.cnbc.com time to read: +3 min

Every weekday the CNBC Investing Club with Jim Cramer holds a "Morning Meeting" livestream at 10:20 a.m. Meanwhile, fellow Club stock Advanced Micro Devices fell 9.5% on Wednesday, the morning after it issued light guidance. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Jim Cramer, Brian Niccol, Jim, Eli Lilly, Lilly, Stocks, Jim Cramer's Organizations: CNBC, Microsoft, Starbucks, Meta, Google, Club, Nvidia, AMD, GE Healthcare, Reddit Locations: China

☆ Starbucks will stop charging extra for dairy substitutes
▼ + stars: | 2024-10-30 | by ( Amelia Lucas | ) www.cnbc.com time to read: +2 min

Starbucks said Wednesday that it will remove the surcharge for dairy substitutes, saving some U.S. customers more than 10% on their drinks. Substituting a nondairy milk is the second-most requested customization from customers, trailing only adding a shot of espresso, according to Starbucks. Currently, Starbucks customers can already add up to 4 ounces of a dairy substitute at no extra charge to hot or iced brewed coffee or tea, cold brew and Americano drinks. Starbucks first started serving nondairy milk in 1997, when it added soy milk to menus. In March, three lactose-intolerant women sued Starbucks in federal court, alleging that the surcharge discriminated against customers with allergies.

Persons: Brian Niccol, Niccol, James Cromwell Organizations: Starbucks, Chipotle, Americano, PETA Locations: U.S, New York City

☆ Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter
▼ + stars: | 2024-10-30 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

"It is clear we need to fundamentally change our strategy to win back customers," CEO Brian Niccol said in a statement. Shares of the company fell 1% in extended trading on Wednesday. The company's global same-store sales fell 7%, fueled by weak demand in the U.S. and China. The company's U.S. restaurants reported same-store sales declines of 6%, fueled by a 10% tumble in traffic. In China, the company's same-store sales plummeted 14% as both traffic and average ticket fell.

Persons: Brian Niccol Organizations: Starbucks, LSEG Locations: U.S, China

☆ We're downgrading Honeywell shares, plus Starbucks makes a menu change
▼ + stars: | 2024-10-29 | by ( Jeff Marks | ) www.cnbc.com time to read: +3 min

Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street. We will hear more about this broader strategy on the company's earnings call Wednesday night. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.

Persons: Jim Cramer, Wolfe, Oleato, Brian Niccol's, Eli Lilly, Jim Cramer's, Jim, Jeff Greenberg Organizations: CNBC, Nasdaq, Treasury, Honeywell, We're, Wolfe Research, Bloomberg, Starbucks, GE Healthcare . Caterpillar, Humana, Brinker International, Trane Technologies, Otis, Jim Cramer's Charitable, Universal, Getty Locations: Dover, Illinois, Atlanta , Georgia

☆ Starbucks is getting rid of the olive oil coffee that Howard Schultz pushed
▼ + stars: | 2024-10-29 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Starbucks is eliminating its controversial olive oil-infused drinks from the menu, less than a year after they made their nationwide debut. “Rather than a flavor or a product, it’s really a platform.”Oleato was the brainchild of former CEO Howard Schultz, who got the idea after meeting with an olive oil producer who introduced him to the practice of consuming a tablespoon of olive oil each day. A pair of reviewers posted a video titled “We Tried Starbucks Olive Oil Coffee Drinks and Seriously Regret It.” Others had mixed feelings , but concluded that the drinks seem more like a stunt — something worth trying but not necessarily worth coming back for. The Oleato menu consists of two drinks: an oat milk latte infused with the extra virgin olive oil; and a toffee nut iced shaken espresso with golden foam, which is vanilla sweet cream infused with extra virgin olive oil into a cold foam. Schultz was effusive about the launch, and it was one of his most high-profile projects before leaving his position.

Persons: Brian Niccol, nix, Niccol, we’ve, ” Brady Brewer, “, Oleato, Howard Schultz, Schultz, Laxman Narasimhan, ” Narasimhan Organizations: New, New York CNN, Starbucks, CNN Locations: New York, Canada, Italy

☆ Chipotle Mexican Grill is about to report earnings. Here's what to expect
▼ + stars: | 2024-10-29 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

A customer holds a bag of food outside of a Chipotle restaurant in New York on Jan. 12, 2024. Chipotle Mexican Grill is set to report its third-quarter earnings after the bell on Tuesday. Despite the unexpected executive shuffle, Wall Street is confident Chipotle can maintain its winning streak — at least in the near term. Analysts expect the company will report same-store sales growth of 6.3%, according to StreetAccount estimates. For the full year, Chipotle is projecting same-store sales will grow by a mid- to high-single-digit percentage.

Persons: LSEG, Brian Niccol, Scott Boatwright, Chipotle, Niccol Locations: New York

☆ 14 earnings reports and major economic data will be the stock market movers this week
▼ + stars: | 2024-10-27 | by ( Zev Fima | ) www.cnbc.com time to read: +15 min

The Street is looking for Stanley Black & Decker sales of $3.8 billion in the third quarter and earnings per share (EPS) of $1.05. The Street is looking for Linde sales of $8.35 billion in the third quarter and EPS of $3.89. In addition to the headline results and forward guidance, overall organic sales growth and data center energy power demand will be focus items for investors. The Street is looking for sales of $94.47 billion in its fiscal fourth quarter and EPS of $1.55. The Street is looking for Coterra sales of $1.3 billion in the third quarter and EPS of 34 cents.

Persons: That's, It's, Stanley Black, Decker, we're, We're, Eli Lilly, Lilly, Amy Hood's, Brian Niccol, Wednesday's, Linde, it's, we'll, Phillips, Horton, Kraft Heinz, SIRI, Estee Lauder, BUD, Cardinal Health, Jim Cramer's, Jim Cramer, Jim, Stephanie Keith Organizations: Nasdaq, Dow, Fed, PCE, YouTube, Justice, AMD, GE Healthcare, Reality Labs, Microsoft, Management, Starbucks, U.S, Presidential, Linde, Apple Intelligence, Amazon, Services, Coterra Energy, WM, Cadence Design Systems, Labor, PayPal, BP, Pfizer, Royal Caribbean Cruises, JetBlue, HSBC, Devices, Grill, Electronic Arts, EA, Gross, Caterpillar, Brinker International, AFortive Corporation, Illinois Tool, Coinbase, eBay, EBAY, Booking Holdings, MGM Resorts, MGM, Bausch Health, LIN, Merck, ConocoPhillips, Mastercard, Altria, Cruise, Myers Squibb, Comcast, Mobileye, Cheniere Energy, Regeneron Pharmaceuticals, Anheuser, Busch InBev, Intel, United States Steel, Juniper Networks, Chevron, Exxon Mobil, Dominion Energy, Charter Communications, LyondellBasell Industries, Cardinal, Jim Cramer's Charitable, CNBC, New York Stock Exchange, Getty Locations: Eaton, Corning, Illinois, Bristol, New York City

☆ Why Starbucks, Nike and Boeing are looking for a time machine
▼ + stars: | 2024-10-25 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —Three quintessentially American companies — Starbucks, Nike and Boeing — share a common predicament at the moment. Brian Niccol took the reins last month, leaving the top job at Chipotle to become Starbucks’ third CEO in three years. Boeing Boeing Boeing…. Like Nike and Starbucks, Boeing is looking to its past self to guide its future. And Boeing won’t be able to build the time machine it so desperately needs without the 33,000 machinists currently on strike.

Persons: CNN Business ’, Brian Niccol, Niccol, God —, ”, I’ve, we’ve, Nicolas Asfouri, it’s, Elliott Hill, Kelly Ortberg, who’ve Organizations: CNN Business, New York CNN, Starbucks, Nike, Boeing, Getty, NBA, WNBA, Boeing Boeing Boeing …, Ortberg Locations: New York, China, Chipotle, AFP

☆ Cramer’s week ahead: Earnings from Alphabet, Meta, Apple, Microsoft and Amazon
▼ + stars: | 2024-10-25 | by ( Kristian Burt | In | ) www.cnbc.com time to read: +4 min

With massive corporations including Alphabet , Meta , Apple , Microsoft and Amazon set to report earnings next week, CNBC's Jim Cramer on Friday urged investors to keep a level head. "Just please remember, the first move's been the wrong move almost half the time since this earnings season began. Monday starts off the week with earnings from Ford . Tuesday brings McDonald's earnings report, and Cramer said to expect "a full airing of the e-coli situation," but that it is too early to tell how much damage it will do to the fast food chain. The monster week for earnings will continue into Thursday, as both Apple and Amazon will report after the bell.

Persons: CNBC's Jim Cramer, Cramer, Chipotle, Brian Niccol's, Eli Lilly, Meta, Chevron's, Hess, Exxon doesn't Organizations: Apple, Microsoft, Federal Reserve, Ford, Disease Control, Prevention, Royal, PayPal, Caterpillar, Meta, Merck, Bristol, Oil titans Chevron, Exxon, Chevron Locations: Gulf of Mexico, Myers

☆ Tech is the star Friday, and why we'd be buyers of the dip on CrowdStrike
▼ + stars: | 2024-10-25 | by ( Jeff Marks | ) www.cnbc.com time to read: +4 min

Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB. Every weekday, the CNBC Investing Club with Jim Cramer releases the Homestretch — an actionable afternoon update, just in time for the last hour of trading on Wall Street.

Persons: Jim Cramer, Carahsoft, George Kurtz, We'll, Stanley Black, Decker, Eli Lilly, Eaton, Brian Niccol's, It's, we'll, Jim Cramer's, Jim Organizations: CNBC, ., Nasdaq, Communication, Newmont Corporation, Nucor, Universal Health Services, HCA Healthcare, Bloomberg, Carahsoft Technology, Internal Revenue Service, IRS, Bloomberg News, Microsoft, Club, Nvidia, Devices, GE Healthcare, Nextracker, Linde, Coterra Energy, Starbucks, Federal, Boeing, Jim Cramer's Charitable Locations: U.S, China

☆ Traders seeing possible opportunity in Starbucks and high-yield bonds ahead of Thursday's session
▼ + stars: | 2024-10-24 | by ( Frank Holland | In Frank-Holland | ) www.cnbc.com time to read: +2 min

(This is a wrap-up of the key money moving discussions on CNBC's "Worldwide Exchange" exclusive for PRO subscribers. Plus, they are reacting to Tesla earnings and watching an interesting bond opportunity outside of Treasuries. Worldwide Exchange pick: Starbucks Earlier this week, Starbucks (SBUX) pulled its profit outlook and said sales last quarter tumbled in a release of preliminary results. Opportunity in high yield bonds Joanna Gallegos of BondBloxx said while Treasury yields are higher since the Federal Reserve rate cut in September, she is seeing the best opportunity in high yield bonds. She recommended high yield bond ETFs: BondBloxx CCC Rated USD High Yield Corporate Bond ETF (XCCC) with a yield above 10% and the BondBloxx BB Rated USD High Yield Corporate Bond ETF (XBB) with a yield above 6%.

Persons: Tesla, George Gianarikas, Cannaccord Genuity, Matt Powers, Brian Niccol, Joanna Gallegos, BondBloxx, Gallegos Organizations: PRO, Worldwide, Starbucks, Powers Advisory, Federal Locations: Treasuries

☆ McDonald’s president says its food is safe to eat after E. coli outbreak
▼ + stars: | 2024-10-23 | by ( David Goldman | ) edition.cnn.com time to read: +4 min

New York CNN —A day after an E. coli outbreak tied to Quarter Pounders in the western part of the United States left one dead and 10 hospitalized, McDonald’s entered full damage-control mode. “We are very confident that you can go to McDonald’s and enjoy our classics,” McDonald’s USA President Joe Erlinger said on NBC’s “Today” Wednesday. Most of the illnesses are in Colorado and Nebraska, and most of the people who fell ill ate Quarter Pounders at McDonald’s. “If there has been contaminated product within our supply chain, it’s very likely worked itself through that supply chain already.”McDonald’s (MCD) stock fell more than 5% at Wednesday — its worst day since the March 2020 Covid lockdown. Chipotle’s outbreak is the worst-case scenario for any restaurant chain, and McDonald’s E. coli situation appears to be limited, at least for now, to a supply issue.

Persons: McDonald’s, Joe Erlinger, “, ” Erlinger, ”, Chipotle’s, Chipotle, Brian Niccol, Niccol, we’ll, Morgan Spurlock’s Organizations: New, New York CNN, ”, Centers for Disease Control, US Food and Drug Administration, Starbucks, CDC, American Museum of Tort Locations: New York, United States, McDonald’s, Colorado and Nebraska

☆ Starbucks reveals what an enormous mess its new CEO has to clean up
▼ + stars: | 2024-10-23 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street, the company unexpectedly released its preliminary earnings report Tuesday evening, revealing sales fell – sharply – for the third consecutive quarter. As a result, Starbucks (SBUX) took the extraordinary step of suspending its financial guidance for the rest of the year. Under Niccol, Starbucks is also shifting away from targeting its rewards program members to advertising to attract all customers. Starbucks’ full earnings will be released on October 30.

Persons: Brian Niccol, Niccol, ”, I’ve, we’ve, ” Niccol Organizations: New, New York CNN, Starbucks, Global Locations: New York, United States, China

☆ How McDonald's can learn from other fast-food giants in recovering from the deadly E. coli outbreak
▼ + stars: | 2024-10-23 | by ( Kelsey Vlamis | Amanda Goh | ) www.businessinsider.com time to read: +7 min

McDonald's Quarter Pounders have been linked to an E. coli outbreak in several states, the CDC said. AdvertisementA deadly E. Coli outbreak has been linked to the McDonald's Quarter Pounder. Chipotle's recovery may also have hinged on expanding the business in areas unrelated to food safety. In addition to removing any affected items from the menu, McDonald's should also communicate clearly with its customers throughout the process, Leung said. Advertisement"Clear messaging about the steps being taken to ensure food safety is vital.

Persons: McDonald's, —, Jon Tower, Wendy's, James Marsden, Chipotle, Steve Ells, Brian Niccol, Niccol, Sara Senatore, Bernstein, romaine, Alexandra Leung, Leung Organizations: CDC, Service, Centers for Disease Control, Prevention, Citigroup, Kansas State University, Starbucks, Taco Bell, New York Times, Times Locations: Singapore, Hong Kong

☆ Starbucks shares slide after coffee chain says sales fell again, suspends outlook
▼ + stars: | 2024-10-22 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

Starbucks on Tuesday posted preliminary quarterly results that showed its sales fell again as the coffee chain tries to execute a turnaround. Niccol said he plans to share more details on the steps Starbucks is taking to turn around the business on the company's earnings call, scheduled for Oct. 30. The coffee chain's new CEO aims to reverse slowing demand for Starbucks' drinks, starting with its largest market: the U.S. The company's preliminary net sales fell 3% to $9.1 billion. Shares of the company fell more than 3% in extended trading on the announcement.

Persons: Brian Niccol, Niccol, LSEG Organizations: Starbucks, refocusing

☆ The hottest trend in executive leadership: Bringing back the White Guy
▼ + stars: | 2024-10-22 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

New York CNN —Listen up, corporate boards: If you’re looking for the biggest trend in leadership this fall, look no further. Corporate America’s hottest CEO pick is a classic model — the Middle Aged White Guy. Just 52 businesses in the 2024 Fortune 500 ranking were run by women, holding flat from the year before. Obviously, White Guy CEO never went out of fashion — women have rarely represented more than 10% of Fortune 500 companies. But a rash of recent leadership shakeups illustrates the enduring power of the White Guy as a kind of capsule wardrobe for corporate leadership.

Persons: CNN Business ’, Guy, White Guy, Karen Lynch, David Joyner, Lynch, Laxman Narasimhan, Brian Niccol, Mellody Hobson, UnderArmour, Stephanie Linnartz, Kevin Plank, Disney’s Bob Iger, Disney, Morgan Stanley, James Gorman, that’s Iger, Gorman, Nathaniel Meyersohn Organizations: CNN Business, New York CNN, Corporate, Fortune, CVS, America, Indian, McKinsey Locations: New York, Niccol

☆ 4 ways Brian Niccol can use his Chipotle playbook to reinvigorate Starbucks
▼ + stars: | 2024-10-19 | by ( Paulina Likos | ) www.cnbc.com time to read: +15 min

At Starbucks, Niccol inherits a company that under previous leadership consistently disappointed investors with weakening sales, including back-to-back periods of negative same-store sales growth this year. Operations Upon taking over Chipotle, Niccol's focus was on improving operations after the rise of digital orders complicated execution and increased wait times. The addition of shelves alone accelerated the use of Chipotle's second "make line," where digital orders are prepared in the back of the store. To rebuild consumer trust at Chipotle, Chipotle launched the "Behind the Foil" campaign to showcase transparency in food preparation. His marketing approach "brought new news in a positive way toward Chipotle," Silberman said.

Persons: Brian Niccol's, Brian Niccol, Jim Cramer, Laxman Narasimhan, Niccol, Chipotle, Howard Schultz, Narasimhan, Schultz, Jefferies, Andy Barish, Barish, Lauren Silberman, Silberman, Rachel Ruggeri, there's, It's, Carne Asada, Queso Blanco, Chipotle's, Deutsche Bank's Silberman, hasn't, Tressie Lieberman, Lieberman, Jim Cramer's, Jim, Adam Jeffery Organizations: Starbucks, CNBC, Street, North America, Deutsche Bank ., Deutsche, Taco, Yum Brands, Yahoo, LinkedIn, Starbucks Workers Locations: Chipotle, Niccol, China, U.S, Denver, Michigan, Maine

☆ Starbucks taps former Chipotle executive as global chief brand officer
▼ + stars: | 2024-10-18 | by ( Amelia Lucas | ) www.cnbc.com time to read: +3 min

Starbucks has tapped Chipotle alum Tressie Lieberman as its global chief brand officer, a newly created position and the latest executive change under Brian Niccol after he left Chipotle and took over as CEO of the coffee chain last month. She has a proven track record of building strong brands, developing compelling products, creating great customer experiences, and leading breakthrough marketing," Niccol said in a statement on Friday. Niccol created a similar global chief brand officer role at Chipotle when he took over there in 2018. Most recently, she served as chief marketing officer for Yahoo. Starbucks' China business has been struggling, hurt by the country's sluggish economy and the proliferation of local coffee chains that can undercut its prices.

Persons: Tressie Lieberman, Brian Niccol, Chipotle, Niccol, Lieberman, Bell, Dawn Clark, Angele Robinson, Gaylord, Sara Trilling, Michael Conway, Niccol's, Laxman Narasimhan, Conway, Trilling, Molly Liu, Belinda Wong, Narasimhan Organizations: Starbucks, Yahoo, Yum Brands, North America Locations: U.S, North America, China

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