At 131 years old, Maxwell House is no spring chicken, and most of its loyal drinkers aren't either.
But Kraft Heinz is looking to revive the coffee brand by appealing to younger consumers with its new iced latte with foam, its first product launch in nearly a decade.
Even within the instant coffee segment, Maxwell House ranks third, trailing Nestle's Nescafe and JM Smuckers' Folgers in U.S. market share, according to Euromonitor International data.
But with its new Iced Latte with Foam, Maxwell House hopes to bridge that gap and win over new customers.
The iced latte with foam is available nationwide at major retailers and on Amazon and comes in three flavors: vanilla, hazelnut and caramel.
Persons:
Maxwell, aren't, Kraft Heinz, Nescafe, Smuckers, Dunkin
Organizations:
Maxwell House, Euromonitor, Starbucks, Maxwell, Kraft
Locations:
U.S