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Search resuls for: "Michelob Ultra"


12 mentions found


☆ Molson Coors Told to Stop Saying Rivals’ Beer Tastes Like Water
  + stars: | 2023-02-23 | by ( Patrick Coffee | ) www.wsj.com   time to read: +4 min
Brewer Anheuser-Busch InBev SA has scored at least a temporary win in the long-running battle over light beer brands’ marketing claims. BBB National Programs’ National Advertising Division, an ad-industry self-regulatory group, determined that Molson Coors Beverage Co. should stop marketing its light beer products by implying that those produced by rivals have little or no flavor. Molson Coors plans to appeal, according to Chief Communications Officer Adam Collins. A final decision in the Molson Coors case should come down next month, she said. In 2019, Molson Coors sued AB InBev over a Super Bowl campaign highlighting the fact that Miller Lite and Coors Light use corn syrup in the brewing process.
☆ Super Bowl LVII commercials came with serious star power from Steve Martin, Jack Harlow, and Ben and Jen at Dunkin
  + stars: | 2023-02-13 | by ( Aaron Mcdade | ) www.businessinsider.com   time to read: +4 min
Dunkin' DonutsDunkin' Donuts staked an early claim, surprising viewers with a Super Bowl ad featuring Ben Affleck in a brief stint as a Dunkin' employee. T-MobileT-Mobile opted for a more low-key approach, recruiting movie star Bradley Cooper and his mother to pitch viewers on the benefits of the mobile carrier. At least, that's what the plan was when Cooper was signed to do the commercial, the ad says. DoritosDoritos has become one of the most notable Super Bowl advertisers in recent years, and the chip brand continued its run, calling on music star Jack Harlow for most of its triangle-themed ad. In the ad, Harlow decides he is going to quit rapping in order to pursue his new passion: the triangle.
☆ Super Bowl LVII commercials came with some serious star power, starting with Ben and Jen at the Dunkin drive-thru
  + stars: | 2023-02-13 | by ( Aaron Mcdade | ) www.businessinsider.com   time to read: +2 min
The Super Bowl's ads are nearly as famous as the game itself, with millions guaranteed to tune in. This game continued the tradition of including dozens of celebrities to make cameos in the ads. Some of the early standouts include Ben Affleck, Jennifer Lopez, Serena Williams, and more. Dunkin' DonutsDunkin' Donuts staked an early claim as it surprised viewers with a Super Bowl ad that featured Ben Affleck's brief stint as a Dunkin' employee that made headlines last month. The ad featured a variety of scenes from the movie, all with Michelob Ultra added in.
☆ Walmart skipped running a Super Bowl commercial this year but still got tons of free promotion
  + stars: | 2023-02-13 | by ( Ben Tobin | ) www.businessinsider.com   time to read: +2 min
Instead of running a Super Bowl commercial, Walmart found a way to play off other companies' ads. The Bentonville, Arkansas-based retail giant hasn't had a Super Bowl advertisement since 2020Top editors give you the stories you want — delivered right to your inbox each weekday. Throughout the evening, Walmart tweeted out links to products related to those featured in other companies' commercials. The last time Walmart featured a Super Bowl ad was in 2020 when the retailer touted its grocery pickup service. Here are some other Tweets where Walmart advertised its products on Super Bowl Sunday.
☆ Goldman Sachs partners are pissed
  + stars: | 2023-02-12 | by ( Matt Turner | Dave Smith | ) www.businessinsider.com   time to read: +4 min
On the agenda today:But first: Lara O'Reilly, our senior correspondent covering the advertising industry, looks ahead to the Super Bowl. Insider's Aki Ito breaks down why grandiose job titles like "senior executive vice president" are suddenly all the rage. According to a new study, early-career job titles have changed drastically in the past few years. While it's not clear how widespread this discontent is — Goldman has some 400 partners — some partners are already talking about who might replace CEO David Solomon if it comes to that. Inside the drama at Goldman SachsRead more:Tyler Le/InsiderGoogle's search engine is about to change.
☆ The 2023 Super Bowl Ads Will Feature Booze, Betting and Jesus
  + stars: | 2023-02-10 | by ( Megan Graham | Patrick Coffee | ) www.wsj.com   time to read: +10 min
The Super Bowl ads on Sunday are poised to promote an unusual mix of alcohol brands, gambling and Jesus. The Super Bowl still regularly draws an audience of around 100 million people, making it TV’s biggest event of the year and advertising’s biggest night. Planters’ Super Bowl ad features comedians mocking Mr. Peanut. The ads are likely to strike a lighter tone than the occasionally somber messages of Super Bowl ads in recent, highly politicized years or the early pandemic, said Anjali S. Bal, an associate professor of marketing at Babson College. Many Super Bowl advertisers have again released their ads well before Super Bowl Sunday to increase their chances of being seen.
☆ Fox has sold out its Super Bowl commercials, but economic uncertainty will completely shake up the roster of Big Game advertisers
  + stars: | 2023-02-06 | by ( Ryan Joe | Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com   time to read: +6 min
Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.
☆ Twitter's ailing ad business offered a glimmer of hope as it lures big Super Bowl advertisers to platform on gameday weekend
  + stars: | 2023-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
The Super Bowl could be the most lucrative day for Twitter's ad business since Elon Musk's takeover. A handful of Super Bowl advertisers are poised to spend on Twitter on gameday weekend later this month, handing the beleaguered social media giant's ad business a much-needed boost, according to industry sources. A promoted trend costs $700,000 during the Super Bowl, compared to $100,000 on an ordinary day, Ad Age first reported. Upfront Super Bowl bookings on Twitter are still lower than in previous years, according to people familiar with the matter. To be sure, many big Super Bowl advertisers have no plans to appear on Twitter this time around.
☆ Natural Light is tapping into nostalgia with its new can design
  + stars: | 2023-01-23 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Natural Light’s new cans will soon look a lot like their old ones. Drinkers will soon notice a retro-inspired makeover that mirrors the budget beer brand’s 1979 design, featuring a throwback logo, crest and colors. Left is the old design and the right is the "new" design hitting shelves in February. Natural Light sales have held “steady,” Stowe said, but noted “we definitely have room to grow.”For Natural Light to do that, the Anheuser-Busch (BUD)-owned brand is “widening its aperture,” Stowe said. “Natural Light’s decision could be in efforts to go the opposite way, and reach the less competitive audience of older adults,” she said.
☆ Bud Light and Budweiser are getting a makeovers at this year’s Super Bowl
  + stars: | 2023-01-19 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +5 min
The latter, he said, “broke through” during the Super Bowl, but “needs time and commitment” to grow. In recent years, customers have been increasingly choosing premium or Mexican lagers, putting Bud Light out of favor with some beer drinkers. Garbe said the beer is the company’s “number 1 growth engine” and is soon set to overtake Bud Light in sales. Fox, which will broadcast Super Bowl LVII, is reportedly charging $7 million for a 30-second spot during the February 12 game in Glendale, Arizona. Liquor giant Diageo (DEO) is making its Super Bowl debut this year with an ad for Crown Royal whisky.
☆ Latin Grammy 2022: How to watch and what to expect
  + stars: | 2022-11-17 | by ( Marysabel Huston-Crespo | ) edition.cnn.com   time to read: +1 min
The 23rd Latin Grammys will be presented Thursday at the Michelob ULTRA Arena at the Mandalay Bay Casino and Resort in Las Vegas. His critically acclaimed album “Un Verano Sin Ti,” also a history-making Grammy nominee, is nominated for album of the year category at the Latin Grammys. That song is nominated in three categories: record of the year, song of the year, and best urban fusion/performance. HBO Max will also stream the ceremony in Spanish. (TNT and HBO Max, like CNN, are part of Warner Bros.
☆ Political Candidates Choke on Food, Drink Issues: Crudités, Corn Husks, Ice in Beer
  + stars: | 2022-11-02 | by ( Kristina Peterson | ) www.wsj.com   time to read: 1 min
For decades, Joe O’Dea poured his beer over ice in peace. Then he ran for the U.S. Senate. Controversy bubbled over when word spread that the Colorado Republican sipped Michelob Ultra in a glass of ice during an interview. The partisan outrage spilled in a state awash in craft breweries, 428 at last count.
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