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While it might look like there's a flurry of advertising hiring, industry insiders say the reality is more sobering. AdvertisementLegacy media companies have sharply cut staff in recent years, including sales, and those jobs aren't coming back. Disney has said it plans to automate half its ad sales. "The number of good job opportunities are few and far between because the large media companies are not hiring as quickly. "Ad sales is no longer ad sales," said Gary Stolkin, global CEO of The Talent Business, a global executive search firm specializing in the creative industries.
Persons: , they've, Jean, Paul Colaco, aren't, Dave Morgan, Lisa Valentino, David Lawenda, David Zaslav, David Ellison's, Christopher Vollmer, Simon Francis, Peter Naylor, Brian Lesser, Lesser, WPP's, Roku, Harry Kargman, Kargman, Krishan Bhatia, Gary Stolkin, Stolkin, who's Organizations: Service, Netflix, Business, Disney, Paramount, Warner Bros, NBA, Companies, MediaLink, TV, Media, Flock Associates, Progressive, Mobile, The Talent Locations: Teads, NBCUniversal
The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to. Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood? Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share. Free streaming may seem like a way for Hollywood to claw back viewers. If not, it's hard to say what winning in the battle for free TV will actually get them.
Persons: Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz Organizations: Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC Locations: Hollywood, Fremantle
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.
Persons: , Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America
At 57, I'm still working as the principal of my own public relations and digital communications firm while my husband, Michael, is retired. AdvertisementI love my work and enjoy mentoring young peopleI really enjoy the work I do in my business and giving back to young people through mentorship, which I do through my business and outside it. Though he retired five years ago, I've only recently gotten better at communicating with him about my work schedule, so it takes time. Instead of assuming he knows I'm working, I'll go into a quiet room and close the door. When Michael first retired , I fell into the trap of thinking, "Oh, you're retired, of course, you'll do certain tasks instead of saying I'm working, would you be willing to run this errand?"
Persons: Ruth Furman, I'm, Michael, I've, we've Organizations: Service, ImageWords Communications, Security, Business Locations: Las Vegas, Chicago, Indiana
TikTok has committed to “permanently withdraw” a rewards program from the European Union after the 27-member bloc raised concerns about the feature’s potential “addictive effect,” the European Commission announced Monday. TikTok is pleased to have reached an amicable resolution.”TikTok formally agreed to withdraw the TikTok Lite Rewards program from the E.U. and committed “not to launch any other programme which would circumvent the withdrawal,” the European Commission said. has attempted to more forcefully police the conduct of Big Tech firms through laws such as the Digital Services Act and other measures. “The safety and well-being of social media users need to be a number one priority.
Persons: TikTok, , ” TikTok, , Margrethe Vestager, Thierry Breton Organizations: European Union, European Commission, Services, European, DSA, Big Tech, Digital Services, Facebook Locations: Spain, France, Danish, French
If you ask Zaslav, though, the reason Roberts and other potential buyers of media assets aren't interested is because the government has scared them away. Or, perhaps, legacy media companies are simply undesirable assets to own. He extended the life of his previous company, Discovery Communications — and probably his own tenure running a media company — by merging it with AT&T's WarnerMedia in 2022. Without a deal, Discovery would have wallowed as a subscale content provider and owner of declining cable networks. Discovery with another legacy media company, such as Paramount Global , Fox or Disney , or NBCUniversal, if it were spun off from Comcast.
Persons: David Zaslav, David Grogan, Brian Roberts, " Roberts, Comcast's, Roberts, Zaslav, Shari Redstone, Rob Kindler, Paul, Weiss, they've, Kindler, haven't, Morgan Stanley's, Donald Trump's, There's, Joe Biden's, Simon, Simon & Schuster, JD Vance, Lina Khan's, Lina Khan, Biden, Vance, Kamala Harris Organizations: Allen & Company Sun Valley Conference, CNBC Comcast, Warner Bros, Discovery, Allen & Co, Sun, Paramount, Skydance Media, CNBC Redstone, Starz, AMC Networks, Vice Media, Discovery Communications, NBA, Apple, Paramount Global, Fox, Disney, Comcast, CNBC, Google, Scripps Networks Interactive, Time Warner, Scripps, Viacom, CBS, Sky, AMC, IFC, Sundance, Lionsgate, Media, Republican, Democratic, Donald Trump's Department of Justice, Simon &, Random, MGM, Federal Trade, & $ Locations: Sun Valley , Idaho, RemedyFest
Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.
Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes
While the media and entertainment landscape around Netflix is in a state of change, the world's largest streamer is fine with the status quo. "Because when we delight people with our entertainment, Netflix can drive higher engagement, revenue and profit than the competition. This in turn creates a more loved and valued entertainment company — for our members, creators and shareholders — that we can strengthen and grow over time." But rather than worry about YouTube's competition, Netflix is content to focus on the other 80% of the TV market, the company reiterated. Netflix's focus remains building its advertising business and adding streaming subscribers on the back of its strength of content.
Persons: Disney's, It's Organizations: Netflix, Paramount Global, Skydance Media, Warner Bros, NBA, Nielsen, YouTube, Warner, Disney Locations: U.S
In other words: the 2024 drought appears to be over as Americans show renewed interest in a race that has suddenly been thrown into upheaval. GET RELIABLE SOURCES IN YOUR INBOX A daily digest chronicling the evolving media landscape with uncompromising reporting and analysis. The CNN debate averaged 51 million viewers, networks averaged about 19 million viewers after Trump was shot, and the first night of the RNC averaged 18 million viewers. To be clear, the television ratings and interest generated by the twists and turns of the 2024 election have not been historic by any means. But the startling news cycle has, unquestionably, breathed life into what had been a sleepy race, offering jolts to the system.
Persons: Milwaukee CNN —, Donald Trump, Joe Biden, Trump Organizations: Milwaukee CNN, Republican National Convention, CNN, RNC, Trump
None of the country’s largest social media platforms responded to repeated questions from CNN over multiple days this week about what actions they have taken in response to misinformation and conspiracy theories circulating about the Trump rally shooting. And what the public experienced on social media in the moments after the attack on Trump is a sign of what’s to come, said Imran Ahmed, CEO of the Center for Countering Digital Hate (CCDH), a social media watchdog group that advocates for tighter regulation of the platforms. “It can’t make a safe social media product that does politics and civic stuff, and so it just got out of that business.”Baybars Orsek, managing director of the fact-checking organization Logically Facts, said these and other changes by social media platforms have made working with them in the last few years more challenging. The decision effectively means the US government can continue to flag misinformation threats to social media companies in the runup to the 2024 election. Mainstream media outlets, taking care to report only credible answers, were initially slower to report what was happening than the breakneck pace of social media speculation.
Persons: Donald Trump, bode, , Joe Biden, Biden, Snapchat, , Imran Ahmed, ” Ahmed, Elon Musk’s, Musk, CCDH, X, TikTok, “ Meta, Laura Edelson, ” Baybars Orsek, ” Orsek, Trump, Edelson, Alicia Wanless, “ I’ve, ” Wanless, Wanless Organizations: CNN, Meta, Twitter, YouTube, Department of Homeland Security, Big Tech, Trump, Google, Center, Social, Northeastern University, Democracy, Supreme, Facebook, Carnegie Endowment, International Peace
Ozy Media and founder Carlos Watson were convicted of fraud by a Brooklyn federal jury on Tuesday, in a case accusing them of lying to investors about the now-defunct startup’s finances and sham deals with Google and Oprah Winfrey. Watson, a former cable news anchor and investment banker, and Ozy were each convicted of securities fraud conspiracy and wire fraud conspiracy, while Watson was also convicted of identity theft. The verdict follows a six-week trial that featured testimony by two former Watson deputies, who pleaded guilty to fraud. Ozy folded shortly after The New York Times reported on former chief operating officer Samir Rao’s impersonation of the YouTube executive. He said prosecutors’ view of Ozy’s finances was simplistic and failed to appreciate the nuances of media industry dealmaking.
Persons: Carlos Watson, Oprah Winfrey, Watson, Ozy, Goldman Sachs, Prosecutors, , Breon Peace, Samir Rao’s, Rao, Alex Piper, Sundar Pichai, Watson’s, “ That’s, that’s, Organizations: Ozy Media, Google, “ Ozy Media, New York Times, YouTube, Ozy Locations: Brooklyn, California
At the same time, the social media industry has broadly retreated from efforts to clamp down on misinformation. The ease at which false rumors and conspiracy theories rapidly spread on social media threatens the public’s ability to sort truth from fiction. The deluge of disinformation surrounding the Trump shooting shows, once again, that this problem isn’t going away anytime soon. With less than four months until Election Day, the leading social media platforms appear resigned to let the status quo fester. Others get in on the act for social media clout – viral posts can translate into dollars for some online influencers.
Persons: CNN —, Donald Trump, retrenchment, Trump, , , Evan Vucci, Joe Biden, ” –, Biden, Elon Musk, Musk, Laura Edelson, ” Edelson, TikTok, Edelson, Don’t, , Sean Lyngaas Organizations: CNN, Trump, Service, Department of Homeland Security, Secret Service, Associated, Republican, CIA, Social, Meta, YouTube, Facebook, Northeastern University, Democracy, Twitter, FBI Locations: America, Butler , Pennsylvania
Read previewParamount's flagship streaming service gets less attention and respect than it deserves — including, perhaps, from its new owners. Skydance, led by aspiring media mogul David Ellison, publicly unveiled its plan to invest billions into the so-called "New Paramount." Those lines likely have employees in Paramount's streaming division shaking in their shoes. It certainly sounds like Skydance is keen on trimming spending on the service or shacking it up with another streaming service like Warner Bros. Paramount's streamer had the highest share of subscriptions added in the first quarter in the US, according to data from Antenna.
Persons: , Skydance, David Ellison, Ellison, Discovery's Max, Max, there's, Puck's Matthew Belloni Organizations: Service, Paramount, CBS, Nickelodeon, Business, Warner Bros, Netflix, Amazon Prime Locations: Canada, Mexico, Australia, Europe, Latin America, South America
However, after a few months, my excitement turned to frustration when I realized my job wasn't going anywhere. When they were around, their conversations were generally irrelevant to my role, and I certainly couldn't afford the expensive bars they frequented. As this was only revealed in the last weeks of my job, it imperiled my plan to leave and feel normal again. I now know that people leave jobs and move around all the time for reasons similar to mine. It should never feel personal to leave a job, nor should anyone have to spend so much time in an environment where they feel unhappy.
Persons: She'd Organizations: Service, HR
New York CNN —Ingrid Ciprián-Matthews, a three-decade veteran of CBS News who ascended to the role of president in 2023, abruptly announced Wednesday that she will step down from her role as the news organization’s parent company prepares for a complex merger. But today, I have some news of my own to share,” Ciprián-Matthews announced in a memo to employees. The announcement also comes days after Paramount Global, the parent company of CBS News, accepted an offer from Hollywood production studio Skydance Media that will see the two companies merge. Following the merger, Skydance Media plans to install its own leadership team. When she took over as CBS News president, Ciprián-Matthews became the first Latina to hold the influential post at the network’s news division.
Persons: New York CNN — Ingrid Ciprián, Matthews, ” Ciprián, I’ve, , Tiffany, Wendy McMahon, Ciprián, I’m, , ” “ Ingrid, ” McMahon, Neeraj Khemlani, Disney, Kim Godwin Organizations: New, New York CNN, CBS News, , CBS, Paramount Global, Hollywood, Skydance Media, Ciprián, ABC News Locations: New York
Paramount Agrees to Merge With Skydance
  + stars: | 2024-07-07 | by ( Benjamin Mullin | Lauren Hirsch | ) www.nytimes.com   time to read: +1 min
Paramount’s board on Sunday signed off on a deal to merge with Skydance, according to two people familiar with the negotiations, ushering in a new era for CBS, Nickelodeon and the film studio behind the “Top Gun” and “Mission: Impossible” franchises. Ms. Redstone, Paramount’s board chair, is cashing in much of her ownership in the company she fought to preserve and control. David Ellison, the tech scion behind Skydance, will become the top power broker at Paramount. The Ellisons’ considerable resources was a major selling point for the Redstones, who were seeking to fortify Paramount for the long-term. Paramount has tried to replace its fading cable TV enterprise with streaming businesses like Paramount+, but those efforts are still nowhere near as profitable as traditional TV operations.
Persons: David Ellison, Ellison, Larry Ellison Organizations: Sunday, CBS, Nickelodeon, Paramount, Oracle, Netflix Locations: Hollywood
Paramount and Skydance Near Merger Deal
  + stars: | 2024-07-02 | by ( Benjamin Mullin | Lauren Hirsch | ) www.nytimes.com   time to read: +1 min
For months, Paramount’s controlling shareholder and Skydance sought to seal a merger that would transform the media industry, before those talks ground to a sudden halt in June. Now, just weeks later, the two sides have reached a preliminary deal to merge, four people familiar with the negotiations said. If they win that approval, the deal will combine Paramount — the parent company of CBS, MTV and Nickelodeon — and Skydance, the up-and-coming movie studio that helped produce “Top Gun: Maverick,” into a new giant in Hollywood. Shari Redstone, who controls Paramount through her stake in its parent company, National Amusements, is part of the family that has run the media conglomerate for decades. The new company would be backed instead by big-ticket investors like the private-equity firm RedBird and David Ellison, son of the Oracle founder Larry Ellison.
Persons: Skydance, Shari Redstone, David Ellison, Larry Ellison Organizations: Paramount, CBS, MTV, Nickelodeon, National, Oracle Locations: Hollywood
Paramount Global is holding talks with other entertainment companies about merging its Paramount+ streaming service with an existing platform. One of the companies that has expressed a desire to reach a deal is Warner Bros. Warner Bros. Discovery held preliminary merger talks for a deal for all of Paramount Global earlier this year, but talks didn't escalate. Warner Bros.
Persons: Chris McCarthy, McCarthy, hasn't, Max, NBCUniversal, Peacock Organizations: Paramount Global, Paramount, Warner Bros, Netflix, Hulu, ESPN, Discovery, CNBC, U.S, Wall Street Journal
These include insufficient money to pay for college right out of high school and, "especially for women, family constraints." "What happens when people have kids right after high school that would keep them from going to college? After graduating from high school, Jones briefly enrolled in some English courses at a university but dropped out, saying he didn't have a focused mindset at the time. I haven't dealt with who I am or where I am in life," Jones told BI. According to a recent report from Gallup and the Lumina Foundation on the state of higher education in 2024, "adults' interest in pursuing some form of higher education is at the highest level" the organizations ever recorded.
Persons: Laura Rodgers, Rodgers, she's, I'm, Laura Rodgers Rodgers, she'll, Pauline Corblet, New York University Abu Dhabi, Corblet, it's, Alexander Jones, Jones, wasn't, Alexander Jones Jones, didn't, Josh Becker, He's, Becker, Matt, Matt —, Organizations: Service, Business, National Center for Education Statistics, National Bureau of Economic Research, New York University, Deloitte, Gallup, Lumina Foundation Locations: New York University Abu
Sewell Chan, the editor in chief of The Texas Tribune, will become the next executive editor of the Columbia Journalism Review. Mr. Chan, 46, has helmed The Tribune, a pioneering nonprofit newsroom, since October 2021. He will join CJR on Sept. 16, the publication announced on Thursday. CJR, which covers the media industry, has been published by the Columbia University Graduate School of Journalism since 1961. “It’s always been an intellectual leader in our field, especially on news ethics and decision-making,” Mr. Chan told The New York Times.
Persons: Sewell Chan, Chan, “ It’s, ” Mr, Organizations: The Texas Tribune, Columbia, Tribune, Columbia University Graduate School of Journalism, New York Times
Disney picked up an endorsement from a top Wall Street firm — but Jim Cramer said the analysts' reasons to buy are not enough to drive the stock higher. Goldman Sachs initiated coverage of Disney with a buy rating and $125-per-share price target, implying more than 22% upside from where the stock closed Monday. In addition to recommending Disney, analysts started coverage of Fox and Comcast , the parent company of CNBC, with buy ratings. The firm sees Disney as the best-positioned rival to streaming leader Netflix and predicted steady progress on profitability ahead. A sign welcomes visitors near an entrance to Walt Disney World on February 01, 2024, in Orlando, Florida.
Persons: Jim Cramer, Goldman Sachs, Jim, Goldman, Nelson Peltz's, we're, Bob Iger's, We're, hasn't, Jim Cramer's, Joe Raedle Organizations: Disney, ESPN, , Fox, Comcast, CNBC, Hulu, Sports, Entertainment, Netflix, Walt Disney World, Getty Locations: Orlando , Florida
CNN —Robert Gibbs, a former White House press secretary during the Obama administration, will be joining Warner Bros. Warner Bros. But, like its competitors, Warner Bros. has largely struggled to persuade people to go to the movies this year. And Warner Bros. It won’t be Gibbs’ job to fix the media industry woes that are challenging Warner Bros.
Persons: Robert Gibbs, Obama, Gibbs, “ Barbie ”, Robert, , David Zaslav, Zaslav, ” Gibbs, Barack, He’ll, Katie Martin Kelly, Laura Watson, Nathaniel Brown Organizations: CNN, White House, Warner Bros, White, TNT, Discovery, NBA, Warner Bros . Discovery, DC Entertainment, Senate
Read previewOakland was once home to three major sports teams: the Golden State Warriors, Oakland Raiders, and Oakland Athletics. The Oakland Ballers raised $2 million from 53 individual investors. Before founding the Ballers, Freedman was a serial entrepreneur in the human capital and education sectors. "We're a minor league team in a major league market," Freedman said. Check out the 15-slide pitch deck the Ballers used to raise $2 million:
Persons: , Paul Freedman, Freedman, Bryan Carmel, " Freedman, Carmel, Michael Fitzgerald, Gagan Biyani, Biyani, Kara Nortman, Angel City, Alexis Ohanian, Serena Williams, Natalie Portman, Williams, Venus, Tiger Woods, Rory McIlroy Organizations: Service, Golden State Warriors, Oakland Raiders, Oakland Athletics, NBA's Warriors, NFL's Raiders, Las, MLB's Athletics, Business, Oakland, Pioneer League, MLB, Education, A's, Maven, Area, cofounding Angel City Football Club, Angel, TGL Locations: San Francisco, Las Vegas, Oakland, Ireland, Ballers, Los Angeles, Ohanian
Hub Entertainment Research found that 75% of people rated YouTube Premium as a must-have. The new data comes from Hub Entertainment Research, a 10-year-old market research firm that asked people what their must-haves are in entertainment services and platforms. Four of the top five are YouTube services, with 75% rating YouTube Premium a must-have. It's joined in the top five by free YouTube, YouTube TV, and YouTube Music. This story is available exclusively to Business Insider subscribers.
Persons: , It's Organizations: Entertainment Research, Netflix, Spotify, Service, YouTube, Hub Entertainment Research, Business
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailThe media industry is facing a real challenge, says LightShed Partners' Rich GreenfieldRich Greenfield, LightShed Partners partner and co-founder, joins 'Squawk Box' to discuss news of activist investor Nelson Peltz selling his entire stake in Disney, state of the media industry, and more.
Persons: LightShed, Rich Greenfield Rich Greenfield, Nelson Peltz Organizations: LightShed Partners Locations: Disney
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