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McDonald’s Plans for Broader Economic Downturn
  + stars: | 2022-10-27 | by ( Heather Haddon | ) www.wsj.com   time to read: 1 min
McDonald’s Corp. said it is bracing for an economic downturn in the U.S. and Europe and it plans to keep its meals affordable relative to competitors to continue attracting consumers. The Chicago-based restaurant company said global same-store sales, or those in stores open at least 13 months, rose 9.5% during the latest quarter, compared with the same period last year. Same-store sales increases in markets including the U.S., Germany, Australia and France were offset by challenges in China due to renewed government Covid-19 restrictions there, the chain said.
Burger King is gearing up to reclaim lost ground in the battle of the burger giants. For decades the No. 2 U.S. burger chain by sales behind McDonald’s Corp., Burger King in 2020 slipped to the third burger brand behind Wendy’s Co. Chicken sandwich giant Chick-fil-A Inc. has also surpassed the home of the Whopper, its restaurants averaging more than four times the annual sales of a typical Burger King location, according to market research firm Technomic Inc.
McDonald’s Corp (MCD.N) has been ordered by a U.S. judge to defend against media entrepreneur Byron Allen’s $10 billion lawsuit accusing the fast-food chain of “racial stereotyping” by not advertising with Black-owned media. While not ruling on the merits, Olguin cited allegations that Entertainment Studios had since its 2009 founding tried repeatedly and unsuccessfully to obtain a contract from McDonald’s, whose “racist” corporate culture harmed Allen. In May 2021, McDonald’s pledged to boost national ad spending with Black-owned media to 5% from 2% by 2024. Olguin dismissed an earlier version of Allen’s lawsuit last November, finding no proof of intentional and purposeful discrimination against his companies. The case is Entertainment Studios Networks Inc et al v McDonald’s Corp, U.S. District Court, Central District of California, No.
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