DIRS.INFO The most relevant business & tech news

☆ Google's Gemini may just be about to make Elon Musk and Sam Altman really jealous
▼ + stars: | 2024-03-18 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +1 min

Apple and Google are reportedly in talks to integrate Google's Gemini into the iPhone. The deal, if finalized, would be a blow to Google's competitors like Elon Musk's xAI and Sam Altman's OpenAI. AdvertisementApple and Google are in talks to integrate Google's AI model Gemini into the iPhone, Bloomberg's Mark Gurman reported on Monday. The new Gemini-powered features could be introduced to iPhones this year, Bloomberg reported, citing people familiar with the negotiations. Representatives for Apple and Google declined to comment on the talks when contacted by Bloomberg.

Persons: Elon Musk's xAI, Sam Altman's OpenAI, —, Mark Gurman Organizations: Apple, Google, Bloomberg, Service

☆ Some of the designs for the Apple car reportedly looked like Volkswagens
▼ + stars: | 2024-03-11 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Apple reportedly pulled the plug on its decade-long EV project last month. Though we'll never see an Apple Car, we might have some insight into what could've been. Different designs for the car looked like a Volkswagen Microbus or a Canoo Lifestyle Vehicle, Bloomberg reports. Several designs for the car alternately took inspiration from the Volkswagen Microbus of yesteryear and the futuristic Canoo Lifestyle Vehicle, Bloomberg's Mark Gurman reported Sunday. VolkswagenAround 2020, the design for the car took inspiration from the Canoo Lifestyle Vehicle, per Bloomberg.

Persons: we'll, could've, —, Apple execs, Mark Gurman, Jony, Apple Organizations: Apple, Volkswagen, Bloomberg, Service, Tesla Locations: yesteryear, Apple's

☆ Apple's car at one point replaced the steering wheel with an Xbox-like controller for when its self-driving couldn't cut it: Bloomberg
▼ + stars: | 2024-03-07 | by ( Matthew Loh | ) www.businessinsider.com time to read: +1 min

Apple's most advanced backup control for a car prototype looked like an Xbox controller, per Bloomberg. CEO Tim Cook tested this prototype in 2020, and he and other execs were impressed, per the outlet. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementApple's now-failed self-driving car at one point featured a backup control system that resembled a video game controller instead of a steering wheel, per Bloomberg. This prototype was called the "Bread Loaf" by employees for its minivan shape, and the controller was its most fully developed backup control system, the outlet reported.

Persons: Tim Cook, —, Apple's, Mark Gurman, David Bennett Organizations: Bloomberg, Apple, Service, Business

☆ Apple's car prototype was internally called the 'Bread Loaf' because of its shape: Bloomberg
▼ + stars: | 2024-03-07 | by ( Matthew Loh | ) www.businessinsider.com time to read: +2 min

Apple employees called the design of their first electric vehicle the "Bread Loaf," per Bloomberg. CEO Tim Cook appeared impressed, but the "Bread Loaf" wasn't always viewed in a positive light, per Bloomberg. AdvertisementApple employees working on the tech giant's first electric car built a prototype in 2020 that they called the "Bread Loaf," a name that was at times used disparagingly. The car team used the "Bread Loaf" name "not always affectionally," according to Bloomberg reporters Mark Gurman and Drake Bennett. Apple's killing of the car project comes as the electric vehicle market slows from its initial burst of hype and sales.

Persons: Tim Cook, wasn't, —, Mark Gurman, Drake Bennett, Cook, Apple honchos, Tesla Organizations: Apple, Bloomberg, Service, Business

☆ The smart ring era is here and tech companies are fighting for your finger. Will you wear one?
▼ + stars: | 2024-02-29 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

The smart ring era is here. Honor, the mobile business spun out of Huawei, also announced this week that it's working on a smart ring. Avi Greengart, president and lead analyst at Techsponential, told Business Insider at MWC that Samsung's Galaxy Ring "validates the smart ring category." Rumors of an Apple smart ring have been simmering for over a decade — mostly due to a string of patents the company has filed for. There's another good reason tech companies are eyeing smart rings right now, according to IDC analyst Francisco Jeronimo: subscriptions.

Persons: —, Prince Harry, Mark Zuckerberg, Jack Dorsey, Jennifer Anniston, Jimmy Kimmel, Smart, they've, Oura, Avi Greengart, Apple, Bloomberg's Mark Gurman, Jeremy Liew, Liew Apple, Greengart, Francisco Jeronimo, Jeronimo Organizations: Samsung, Service, Mobile, Congress, MWC, Huawei, IDC, Apple, Venture, Business Locations: Barcelona, Cupertino

☆ Tim Cook is finally talking about AI on his own terms
▼ + stars: | 2024-02-02 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Everyone has been waiting for Tim Cook to talk about Apple's foray into AI. The comments come as Apple's Big Tech rivals benefit from their early moves in the technology. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementIt's been a long time coming, but Tim Cook is finally talking about artificial intelligence on his own terms. CEO Satya Nadella described the period as one in which the company "moved from talking about AI to applying AI at scale."

Persons: Tim Cook, —, It's, Mark Zuckerberg, Josh Edelson, Satya Nadella, Mark Gurman, John Giannandrea, Craig Federighi, Cook, Christoph Dernbach, Goldman, Mike Ng, We've Organizations: Big Tech, Service, Apple, Apple's Big Tech, —, Google, Meta, Microsoft, Amazon, Getty, Vision, Apple Vision Pro, Huawei Locations: AFP, China

☆ The Vision Pro needs apps. Now is not a good time for Apple to be at odds with developers.
▼ + stars: | 2024-01-29 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

Read previewWhen Apple launches the Vision Pro on Friday, it could really do with developers lapping it up. Given the price tag, Apple watchers aren't expecting the Vision Pro to fly off the shelves immediately. AdvertisementTo spur future consumer sales then, Apple really needs developers onside to help make the Vision Pro a success. In theory, it means developers aren't strictly limited to releasing their apps to Apple users through its own App Store. More broadly, it puts Apple and developers at odds with each other at a moment when Apple really needs apps for Vision Pro.

Persons: —, It's, aren't, Apple Apple, Daniel Ek, Ek, Tim Sweeney, Sweeney, Apple, Apps, Mark Gurman Organizations: Service, Apple, Business, Vision, European Union, bloc's, Epic, Microsoft, Valve, Vision Pro

☆ Apple, Zuck, Elon, and the lesson of Microsoft Windows
▼ + stars: | 2024-01-24 | by ( Alistair Barr | ) www.businessinsider.com time to read: +9 min

However, this person has been investing for more than 2 decades and sold a startup to a big tech company in the first dot-com boom. "The lesson of Microsoft Windows"Then this hedge funder schooled me on the "lesson of Microsoft Windows." He also pointed out that if you don't own a big platform, your life kinda sucks. AdvertisementThe biggest betsThis is why big tech companies are investing 100s of billions of dollars to find the next big platforms. Big Tech is all about winning our attention and being the first "funnel" that sends us out into the world.

Persons: Mark Zuckerberg, —, Apple, Tesla, it's, Mark Gurman, I've, Matthew Ball, Zuckerberg, Ball, OpenAI, Nora Naughton, Elon Musk Organizations: Apple, Service, Apple's, Microsoft, Microsoft Windows, Android, Amazon, Google, Big Tech, Tesla, Software, GM, Ford, Meta Locations: American

☆ Apple just gave new demos for the Vision Pro. The technology is 'fun,' but some testers still don't see the point.
▼ + stars: | 2024-01-17 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +6 min

Read previewAhead of the February 2 launch of Apple's Vision Pro, reporters were again given access to the virtual reality headset. "Talking to someone today while they were wearing Vision Pro the render of their eyes was deeply real," Josh Rubin at Cool Hunting said on Threads. It is still just a VR headset 'searching for a purpose'One overarching critique of the Vision Pro has been: What's the point? AdvertisementIn this most recent round of opinions, it seems testers can't see past the limited use cases for the Vision Pro. "I'm just still trying to see where it fits in the real world," Song wrote.

Persons: —, Rich DeMuro, Josh Rubin, Cool, Song, Rubin, Dana Wollman, Low, Mark Gurman, Joanna Stern, Stern, Gurman, Nilay Patel, I'm, it's, Wollman Organizations: Service, Apple's, Pro, Business, Apple, Engadget, Bloomberg, Vision

☆ Apple plans to drop blood oxygen feature on smartwatches to get around import ban
▼ + stars: | 2024-01-16 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +2 min

Read previewApple has found a new workaround for the import ban on its latest Apple Watch models. The company will remove blood oxygen functionality from its Apple Watch Series 9 and Ultra 2 if its appeal of the import ban is unsuccessful, Bloomberg's Mark Gurman reported. Related storiesMedical device maker Masimo has claimed certain Apple Watch models infringe on its blood oxygen monitoring technology patents. Apple told Business Insider the Apple Watch Series 9 and Ultra 2 are still available with the blood oxygen tool. The import ban on Apple's latest smartwatches initially took effect on December 26.

Persons: —, Bloomberg's Mark Gurman, Masimo Organizations: Service, Apple Watch, Business, Apple, Customs, US International Trade, Bloomberg, US Customs, Appeals, Federal Circuit

☆ Mark Zuckerberg's Meta is reportedly 'afraid of Apple' right now
▼ + stars: | 2023-10-09 | by ( Grace Kay | ) www.businessinsider.com time to read: +4 min

A Meta worker told Bloomberg the company is in the "'afraid of Apple' stage." Zuckerberg has pointed out that Apple's headset will be far more expensive than Meta's. "We're in the 'afraid of Apple' stage," one Meta worker told Bloomberg's Mark Gurman. Apple is positioning its Vision Pro as a productivity and entertainment device first and foremost, with gaming as more of an added bonus. The Meta Quest 3, priced at a fraction of Apple's Vision Pro, launches October 10.

Persons: Apple, Mark, Zuckerberg, —, Bloomberg's Mark Gurman, Mark Zuckerberg, Gurman, Tim Cook, Apple's, he'd Organizations: Bloomberg, Apple, Service, Meta, Counterpoint Research, New York Times, Pro, Quest

☆ Apple's iPhone 15 shipped with a bug that left some users with unusable, frozen phones
▼ + stars: | 2023-09-26 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +2 min

Apple's iPhone 15 shipped with a bug that left some users with the "Apple logo of death." The issue occurred when they tried to transfer their information directly from an old iPhone. AdvertisementAdvertisementCustomers who snapped up an Apple iPhone 15 have been frustrated by a bug that left some of them with frozen screens. If the phone is already stuck on the Apple logo, users will have to restore the iPhone by connecting it to a Mac or PC via a cable. In a note last week, Wedbush analyst Dan Ives said preorders for the iPhone 15 were up between 10% and 12% year-on-year compared with initial preorders for the iPhone 14.

Persons: —, I've, Mark Gurman, Dan Ives, preorders Organizations: Service, Apple

☆ How to Watch the Next Apple Event – and What to Expect From the iPhone 15
▼ + stars: | 2023-09-10 | by ( Polly Thompson | ) www.businessinsider.com time to read: +4 min

The next Apple launch event, titled "Wonderlust," is being held on Tuesday. The iPhone 15 and a new Apple Watch are set to be unveiled. Here's how to watch the Apple event – and what else to expect. This year's event is titled "Wonderlust" and the new iPhone 15 is expected to be revealed, along with several other products. Read more Insider analysis on what to expect from the iPhone 15 here.

Persons: Steve Jobs, Tim Cook, Mark Gurman, they're Organizations: Apple, Service, Steve, Apple China Locations: Wall, Silicon, California, Europe, Cupertino, Beijing

☆ Apple's fanbase really wants you to know about the iPhone 15's 'thinnest bezels' — and it shows just how underwhelming the new model could be
▼ + stars: | 2023-07-31 | by ( Kai Xiang Teo | ) www.businessinsider.com time to read: +3 min

Bloomberg reported that the new iPhone 15 will have "thinner bezels." That the fanfare is around thin phone borders really goes to show just how underwhelming the new model's changes could be. The new iPhone 15 could have its bezel — the border around a phone's screen — shrink from 2.2 millimeters to 1.5 millimeters. Aside from the barely there bezels, Bloomberg also shared a list of other changes that could come with the iPhone 15. Apple typically releases new iPhone models in September, but the company hasn't yet announced the new phone's release date.

Persons: Mark Gurman Organizations: Bloomberg, Service Locations: Wall, Silicon

☆ Apple is reportedly working on a cheaper version of its $3,500 Vision Pro — but it's 2 years away
▼ + stars: | 2023-06-12 | by ( Steven Tweedie | ) www.businessinsider.com time to read: +4 min

Apple is already working on two follow-ups to its Vision Pro headset, Bloomberg reports. Apple's sky-high price tag for its latest product, the $3,499 Vision Pro headset, elicited groans from the crowd when it was announced. Instead, the entry-level device could be called something like the Apple Vision One — or simply the Apple Vision, according to the report. (Apple already runs this risk, even with the impressive screens currently within the Vision Pro.) Meanwhile, Apple is also working on a follow-up to the Vision Pro that will be even better, introducing a faster processor, Gurman reports.

Persons: Mark Gurman, Gurman, nix Organizations: Apple, Vision, Bloomberg, Morning

☆ Apple didn't let the media take photos or videos when trying the $3,499 Vision Pro headset – and journalists could only test the tech in a private room
▼ + stars: | 2023-06-07 | by ( Pete Syme | ) www.businessinsider.com time to read: +2 min

Apple's $3,499 Vision Pro headset was the main focus of its Monday event. The Apple Vision Pro headset was the biggest announcement at its Worldwide Developers Conference on Monday, but there's nothing beyond official ads that show people actually using the $3,499 device. If you want to see the Vision Pro in use, you'll have to wait a bit longer to see anything that isn't curated by the people selling it. Apple execs also declined to speak on the record about the headset, Wired reported. Despite this, the Vision Pro is getting pretty good reviews, and you'd hope so given its huge price tag.

Persons: Tim Cook, Mark Gurman, Cook hadn't, Mark Zuckerberg, Zoe Kleinman, Joanna Stern, Marques Brownlee —, Apple execs Organizations: Apple, Worldwide, Bloomberg, Twitter, Vision, Wall Street Journal, Wired, Vision Pro

☆ Why are there no photos of Tim Cook and other Apple executives wearing the company's Vision Pro headset?
▼ + stars: | 2023-06-06 | by ( Alistair Barr | ) www.businessinsider.com time to read: +3 min

Top Apple reporter Mark Gurman noted there are no photos of Tim Cook wearing the Vision Pro headset. At the end of a busy day covering Apple's latest gadget, reporter Mark Gurman noticed something strange: There were no images of CEO Tim Cook or other Apple executives wearing the company's new Vision Pro headset. "Unless I missed something, it is very curious to me why there are no photos of Tim Cook or other Apple executives actually wearing the Vision Pro. Steve Jobs with the first iPhone APThis time, the Vision Pro device was shown on the faces of various models, who were mostly women. Various theories are being floated on why Cook and other Apple executives haven't been pictured wearing the devices.

Persons: Mark Gurman, Tim Cook, Mark Zuckerberg, Steve Jobs, Cook, haven't, Zac Hall, Apple, he's, Phillip Shoemaker Organizations: Apple, Morning, VR, Apple App

☆ Apple's Vision Pro has a familiar fatal flaw: They are nerd goggles that will make most people look uncool
▼ + stars: | 2023-06-05 | by ( Alistair Barr | ) www.businessinsider.com time to read: +4 min

This is the reality for Apple's Vision Pro mixed-reality headset: It's another pair of nerd goggles that will make most people look decidedly uncool. For now, the Vision Pro has failed to do pull this off. Its hard to imagine Apple Vision Pro ever becoming cool. Would she be impressed by a guy wearing a $3,499 Apple Pro Vision headset? The ultimate goal is probably to pack all the prowess of the Vision Pro into a cool slim pair of glasses.

Persons: Scott Galloway doesn't, it's, Max, Apple, —, Scott Galloway, Mark Gurman Organizations: Apple, Apple's, NYU, Apple Watch Locations: New York City, New York

☆ Layoffs are a nail in the coffin for whatever the metaverse is
▼ + stars: | 2023-01-23 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +6 min

Last week saw both Apple and Microsoft pause on speculative projects involving augmented reality and virtual reality, per reports. Apple has postponed its much-rumored augmented reality glasses because of technical challenges, Bloomberg's Mark Gurman reported. The metaverse was already a loose concept, a catch-all term for a vague theory that augmented reality and virtual reality is the future of computing, despite little evidence to back this up. Microsoft, reasonably early to the market with its HoloLens headset, has run into issues with one of its biggest customers: the US military. It's possible augmented reality and virtual reality devices do become popular among certain types of consumer, such as enthusiasts or gamers.

Search resuls for: "Mark Gurman"

19 mentions found