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☆ Trump says his teen son Barron told him he needed to go on streamer Adin Ross' show
▼ + stars: | 2024-08-06 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +4 min

Read previewIt appears that former President Donald Trump's teenage son Barron has become his de-facto Gen Z advisor. Trump said that his 18-year-old son influenced his decision to interview high-profile streamer Adin Ross. Advertisement"My sons told me about you," Trump said to Ross later in the interview, adding that Barron told him: "Dad, he's really big." Halfway through the interview, Ross unveiled the first of two goodies he said he was gifting Trump — a gold Rolex watch. Related storiesThe stream ended with Ross and Trump streaming from the Cybertruck as "YMCA" played them out.

Persons: —, Donald Trump's, Barron, Trump, Ross, he's, Ross —, Barron Trump, gifting Trump, that's, Andrew Tate, influencer Logan Paul, Kamala Harris isn't, Kamala, XCX, Olivia Rodrigo, Cardi, Megan Thee Stallion Organizations: Service, Business, Trump, Rolex, YMCA, YouTube, NBA, Facebook, NBC, Democratic, Business Insider Locations: Florida, Elon, Atlanta

☆ Logan Paul's Prime supplier is suing the energy drink company for $68 million, accusing it of cutting ties as demand cratered
▼ + stars: | 2024-08-06 | by ( Madeline Berg | ) www.businessinsider.com time to read: +5 min

Refresco accuses Prime of failing to order the required amount during the first year of the contract, incurring a penalty payment. It's not the only lawsuit Prime is facing. In late April, a class-action lawsuit was filed accusing the brand of mislabeling the amount of caffeine in each drink. Prime filed a motion to dismiss the lawsuit. A similar lawsuit filed in 2023 was voluntarily dismissed.

Persons: —, Logan Paul —, Refresco, Paul, Ksi, It's, Sen, Chuck Schumer, they're, dink Organizations: Service, Business, Bloomberg, Refresco, Olympic, Paralympic, Games, USA Locations: Delaware, United States

Former President Donald Trump on Monday continued a streak of appearances with controversial influencers, this time in a 90-minute livestream with Adin Ross. During the interview, Trump told Ross that his sons introduced the idea of the collaboration to him, touting how “big” of an influencer he was. In December 2022, Jewish and anti-hate organizations spoke out against Ross’ plans to interview Ye, the artist formerly known as Kanye West. Ross canceled the interview after a phone call with Ye, during which Ross said that Ye made anti-Jewish comments. Gavin Newsom, who Trump called “New-scum,” and Rep. Alexandria Ocasio-Cortez, D-N.Y., whose “spark” Trump praised and Ross referred to as "Alexandra Cortez."

Persons: Donald Trump, Adin Ross, Trump, Ross, YouTuber Logan Paul, JD, influencers, Kamala Harris ’, Kick’s, Ross ’, Ye, Kanye West, influencer Andrew Tate, Paul, Kim Jong, Xi, Gavin Newsom, Alexandria Ocasio, Alexandra Cortez, Elon Musk, ”, Joe Biden Organizations: Mar, YouTube, Nelk Boys, Republican, National Association of Black Journalists, Kanye, California Gov, “, X, Rolex Locations: Venezuela, Romania, North, Alexandria, Cortez, ”

☆ Who is Imane Khelif and why is her Olympic boxing win marred by controversy?
▼ + stars: | 2024-08-02 | by ( Kara Fox | ) edition.cnn.com time to read: +8 min

Khelif has become a flashpoint for an often misinformed debate about how women are allowed to compete in sports. As Khelif prepares for her next fight on Saturday, here’s what to know:Who is Imane Khelif? Algeria's Imane Khelif (R), is seen after defeating Italy's Angela Carini in the women's 66kg preliminary boxing match at the 2024 Summer Olympics in Paris on Thursday. Many athletes have written in support of Khelif, including Irish boxer Amy Broadhurst – who fought and beat Khelif in the World Championships. Female athletes that have differences of sexual development (DSD) are often subject to such tests.

Persons: Imane Khelif, Angela Carini, dislodging, Carini, Mark Adams, ” Adams, Khelif, Italy's Angela Carini, John Locher, “, Lin Yu, Adams, Donald Trump, Elon Musk, JK Rowling, Logan Paul, ” Rowling, Giorgia Meloni, ”, Amy Broadhurst –, Broadhurst, Lin, Semenya, CNN’s Saskya Vandoorne, Camille Knight, Natasha Maguder, Eliza Anyangwe Organizations: CNN, Olympic Committee, Boxing, IBA, Games, IOC, WWE, Algerian Olympic, Human Rights Watch, Paris Games, DSD, European, of Human Rights Locations: Algerian, Italy, Paris, “, Algeria, Budapest

☆ Millennials are fueling a Pokémon renaissance and moving mad money in an industry where baseball cards used to reign supreme, says the honcho of collectibles grading
▼ + stars: | 2024-07-30 | by ( Matthew Loh | ) www.businessinsider.com time to read: +6 min

Read previewThe COVID pandemic was an unprecedented boom for the Pokémon card business. Few can forget the $3.5 million YouTuber-boxer Logan Paul blew on a pack of Pokémon cards that turned out to be GI Joe collectibles. He estimated that last year, PSA graded at least 6 million Pokémon trading cards out of the total 14 million it processed. It's made a lifetime total of more than 64.8 billion Pokémon cards since 1999, and production has been accelerating rapidly since the pandemic. Most customers wait a maximum of two months for their graded card, which returns with a rating between 1 and 10.

Persons: —, Logan Paul, It's, Ryan Hoge, Hoge, Pokémon, John Keeble, Jens Ishoey Prehn's, IDA MARIE ODGAARD, Ritzau Scanpix, Yu Organizations: Service, Sports, Business, Nintendo, Getty, PSA, IDA Locations: London, Niva, Denmark, AFP, Japan, California, Tokyo, California , New Jersey

☆ Big Tobacco’s viral hit may be its biggest success since cigarettes
▼ + stars: | 2024-07-27 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +7 min

While it’s ultimately owned by tobacco giant Philip Morris International, Zyn is a tobacco-free product. Unlike traditional chewing tobacco, you don’t have to chew the pouches or spit the build-up of tobacco juice. ‘Zynfluencers’Zyn users like Danny Whalen, 26, switched to nicotine pouches last year after 10 years of chewing tobacco. (Philip Morris International told CNN it only advertises at events with an adult audience of over 85%.) Philip Morris International, which split from Phillip Morris USA, does not sell cigarettes in the United States.

Persons: Philip Morris, Bing Guan, Zyn, Phillip Morris, ” — Phillip Morris, Danny Whalen, Whalen, doesn’t, ” Whalen, “, —, Tucker Carlson, Joe Rogan, Logan Paul, “ ZYN, “ Zyn, ”, Pamela Ling, ” Phillip Morris, Ling, ” Ling Organizations: New, New York CNN, it’s, Philip Morris International, Bloomberg, Getty, Phillip Morris International, ” — Phillip Morris International, Rutgers Institute, Tobacco Studies, Rutgers, Boys, Spotify, CNN, Facebook, ESPN, Beale, Music, Pickleball, Center for Tobacco Control Research, Education, University of California San, ” Phillip Morris International, National Cancer Institute, Phillip Morris USA Locations: New York, United States, Aurora , Colorado, TikTok, University of California San Francisco

☆ The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
▼ + stars: | 2024-07-22 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Read previewThe US Olympic and Paralympics Committee is suing Prime, the drinks brand of YouTubers Logan Paul and KSI, accusing the company of using its trademarks without permission. This story is available exclusively to Business Insider subscribers. "The exclusivity of this agreement … is threatened when individuals and organizations use USOPC trademarks without authorization." At the time of writing, Business Insider could not find the posts in question on Prime's social media channels. The US Olympic Committee and Prime did not immediately respond to requests for comment from Business Insider, sent outside regular US working hours.

Persons: —, YouTubers Logan Paul, KSI, Kevin Durant, Instagram, Durant, Paul, KEVIN DURANT Organizations: Service, Business, US Olympic Team, Coca, Walmart, Kroger, IOC, —, Energy, US Olympic Committee Locations: Colorado

Read previewMemes and celebrity endorsements have already set the tone for Kamala Harris' presidential campaign. Kamala HQ instead posted a Venn diagram, with the two outer circles, "Biden HQ" and "Kamala HQ" merging to form "holding Trump accountable." Across the social media landscape, the energy is palpable, said David Karpf, a professor of media and public affairs at George Washington University. "When you've got a good social media team that has arrived at a cultural moment and pent-up enthusiasm, they get to play with it." While Harris' team is focusing on younger voters and voters of color, the appeal of social media transcends age, North said.

Persons: —, Kamala Harris, Joe Biden, Biden's, Kamala, Harris, Biden, Kamala HQ's, kamala, Hawaii Sen, Brian Schatz, y8baSx44FL — Brian Schatz, Jared Polis, David Karpf, Obama, Karpf, you've, It's, Karen North, Charlie XCX, Hillary Clinton —, Hillary Clinton, Phoenix Andrews, Trump, Logan, Dana White's, They've, Gen Z Organizations: Service, Business, Trump, George Washington University, USC Annenberg, University of Aberdeen, UFC Locations: Hawaii, Colorado

☆ Resy co-founder shares his big money regret: I had two early chances to invest in Uber and 'I still passed'
▼ + stars: | 2024-07-18 | by ( Megan Sauer | ) www.cnbc.com time to read: +3 min

But despite the chance, he posted on LinkedIn last week, he chose not to invest in Uber — a company that's now worth roughly $138 billion. It was "one of the greatest mistakes of my investing career," wrote Vaynerchuk, currently the CEO of Vaynerchuk Media. In 2009, Uber's co-founders sought funding at a $10 million valuation, serial entrepreneur Mark Cuban told Peacock's "Hart to Heart" last year. "I realized, Uber doesn't sell transportation ... Uber sells us time," Vaynerchuk wrote. "Just think: If I would've given him $250,000 on a [$10 million] valuation, it'd be billions," he said.

Persons: Resy, Gary Vaynerchuk, Uber, Uber's, Mark Cuban, Peacock's, Hart, Vaynerchuk, Travis Kalanick, Garrett Camp, Vaynerchuck, Logan Paul, AJ Vaynerchuk, AJ, Cuban, Kalanick, Peacock Organizations: Twitter, LinkedIn, Uber, Vaynerchuk Media, CNBC Locations: New York City, NBCUniversal

☆ Trump's attempt to rally Gen Z continues — with Logan Paul
▼ + stars: | 2024-06-14 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +6 min

Trump's out to charm Gen Z, and that demographic might already be souring on BidenFreshly convicted of 34 charges of falsifying business records, the presumptive Republican presidential nominee seems to have a new campaign strategy — appealing to younger Gen Z voters. Appealing to Gen Z could work for Trump, especially if one accounts for the "Trump amnesia" effect among Gen Zers. Now aged between 12 and 27 — some Gen Zers may have been too young during his presidency to be politically in tune with Trump-era policies. And Gen Zers who vocally backed Biden during his 2020 run may also be souring on him in 2024. Representatives of Trump, Paul, and Biden didn't immediately respond to a request for comment from Business Insider sent outside regular business hours.

Persons: —, Logan Paul, Donald Trump, Trump, Paul, Mike Majlak, Putin, Elon Musk, MAGA Organizations: Service, Tesla, Business, Trump Locations: Russian

Jake Paul is launching a personal care brand geared toward men. The YouTube influencer-turned-boxer announced on Wednesday the launch of "W," a skin-care company targeted toward men. The personal care line will feature products priced at less than $10 and will be available at Walmart . Young men are increasingly turning to social media and influencers for their sources of information. But Paul thinks the Kardashians and other celebrities have overlooked the opportunity for young men.

Persons: Jake Paul, Paul, deodorant, Paul isn't, Dwayne, Johnson, John Legend, Idris Elba, Gen, Boxer Jake Paul, he's, Logan Paul's, Kardashian, He's, Mike Tyson Organizations: YouTube, Walmart, CNBC, Amazon, Business Research Company, Pharrell, Netflix Locations: TikTok

☆ Lionel Messi is taking on Prime with a new sports drink
▼ + stars: | 2024-06-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. And the drink is also a new foray into non-alcoholic drinks for Mark Anthony Brands, as Americans consume less alcohol. Más+ by Messi is a low-sugar drink containing electrolytes and vitamins without artificial sweeteners, colors or caffeine. Hydration and energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually, according to Precedence Research. “Gen Alpha is up for grabs, and that is who these new generation energy drinks are aiming to capture especially as they enter teenage years.”

Persons: New York CNN — Logan, Lionel Messi, White, Mark Anthony Brands, Messi, Miami Punch, Ballon, Seltzer, Andrea Hernández, ”, “, ” Hernández, Alpha Organizations: New, New York CNN, Soccer, Paul’s, Gatorade, Miami, Inter Miami, Orange, Major League Soccer, Messi, Beverage Co, Research, BodyArmor, CNN Locations: New York, Miami, America

☆ Gatorade enters new categories — even unflavored water — as competition to hydrate consumers ramps up
▼ + stars: | 2024-04-06 | by ( Amelia Lucas | ) www.cnbc.com time to read: +5 min

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. It accounted for 63.5% of the U.S. sports drink market in 2023, according to Euromonitor International data. Gatorade President Mike Del Pozzo told CNBC that the competition is good for the category overall – and shows his brand's own strength. "There's plenty of loud voices right now, trying to make a name for themselves," said Del Pozzo. And Propel's annual sales are projected to cross $1 billion for the first time this year, Del Pozzo said.

Persons: spry, There's, Jim Watson, Coke, Watson, Ramon Laguarta, influencer Logan, Mike Del Pozzo, Del Pozzo, we're, Rabobank's Watson Organizations: Gatorade, Euromonitor, Cola, Pepsi, Rabobank, Unilever, Nestle Health Science, PepsiCo, Energy, Citi Research, CNBC

☆ Logan Paul’s Prime becomes WWE’s first-ever logo to appear on its wrestling ring mats
▼ + stars: | 2024-03-11 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Notably, the deal is for Prime Hydration and not for its energy drink, Prime Energy, which riled up some US lawmakers last year for its high caffeine content. In January, Netflix acquired the exclusive rights to “WWE Raw,” currently seen weekly on Comcast’s USA cable network. However, controversy surrounded the company when disturbing allegations of sexual assault, trafficking and physical abuse against WWE founder Vince McMahon came to light. McMahon, who has denied the accusations, resigned from the company a few days later.

Persons: Logan, ”, Paul, Jake, “, Bud Light, Mat, Dwayne “, ” Johnson, Vince McMahon, McMahon Organizations: New, New York CNN, WWE, Bank, Prime Energy, UFC, Modelo, Netflix, Comcast’s USA Locations: New York, ”

☆ One reason the Vision Pro might be so expensive: 'mimetic desire'
▼ + stars: | 2024-02-20 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

Persons: —, Jason Levin, Levin, who've, YouTubers Logan Paul, Casey Neistat, Kid Cudi, Robert Scoble, Sam Altman, bB0XTzJ291, Palmer Luckey, Luckey, Apple, would've, It's, Tesla, Elon Musk, Apple didn't Organizations: Service, Business, Vision, Apple Vision, Apple, Pro

☆ Mr. Beast posts video to X, receives thousands
▼ + stars: | 2024-01-23 | by ( Clare Duffy | ) edition.cnn.com time to read: +4 min

“MY FIRST X VIDEO MADE OVER $250,000!” MrBeast, whose real name is Jimmy Donaldson, said in a post on the platform. He also shared what appeared to be a screenshot of X’s creator payment screen, showing the post had earned $263,655. But last week, MrBeast decided to test the X ad revenue sharing program by posting one of his old videos, about trying out various expensive cars, to the platform. Following his payment from X, MrBeast said in a post on the platform that he planned to give away the money he earned to “10 random people that repost this and follow me” on X. Progressive media watchdog Media Matters, for example, reported in November that an X user who had praised Adolf Hitler had posted about receiving around $3,000 in payouts from X’s ad revenue sharing program.

Persons: Influencer MrBeast, MrBeast, Jimmy Donaldson, Elon Musk, —, ”, Musk, Logan Paul, Charli, Dan Bongino, he’d, Adolf Hitler Organizations: New, New York CNN, Meta, YouTube, ’, X, Progressive, Media Locations: New York

As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.

Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal

☆ YouTube shorts won influencer marketers' attention in 2023 with a 700% spending boost as investment in short-form content climbed
▼ + stars: | 2024-01-17 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Short-form video dominated . Brands are investing more in short-form content on YouTube, and creators are starting to see returns. A variety of brands have invested in creator partnerships on YouTube shorts, CreatorIQ data showed. Categories like beauty and fashion — brands like Milani, E.l.f., Nyx, Shein, and Aritzia — also spent more on YouTube shorts. "While long-form beauty and fashion tutorials remain a YouTube staple, their popularity is waning as Gen Z prioritizes short-form video content."

Persons: —, Red Bull, Instagram, I've, Jade Beason, Beason, she's, Alasdair Mann, Logan Paul, Aritzia —, Alexander Rawitz, Z, Mann Organizations: Service, YouTube, Business, Unilever, Brands, NFL Locations: Red

☆ Elon Musk says 'rewards will increase significantly' for creators after YouTube star MrBeast rejected an offer to post his videos on X
▼ + stars: | 2024-01-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +3 min

Elon Musk appeared to respond to MrBeast blowing off his entreaties to put his videos on X.Musk said "creator rewards will increase significantly" in 2024. Musk made the announcement on Tuesday, after a recent exchange in which MrBeast said X didn't pay enough to justify putting videos there. AdvertisementMusk's tweet came two weeks after MrBeast, one of YouTube's top creators, with 229 million subscribers, rejected Musk's offer to post videos on X. AdvertisementIn an exchange with Donaldson in October 2022, Musk promised "higher compensation for creators" than on YouTube, but Donaldson was skeptical. In August, Olajide Olatunji, better known as KSI, told his fellow YouTuber Logan Paul on his podcast, "Impaulsive," that he didn't think X "paid that much."

Persons: Elon Musk, Musk, —, could've, MrBeast, X, Jimmy Donaldson, Donaldson, He's, I'd, Olajide, YouTuber Logan Paul, he'd, Paul Organizations: Service, YouTube, Twitter

☆ Influencers are becoming investors. This company is helping them close deals.
▼ + stars: | 2024-01-08 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

One company helping early-stage startups connect with influencers for capital and marketing services is the Utah-based creator incubator Spacestation. "Influencer marketing is an incredible channel, but it can also be quite expensive for an early-stage company. So, they're getting our investment, but then they're also getting direct access to these creator investors." "This should not be the only investment kind of activity that anybody does, including creators," Holladay added. Where it makes sense, our creator investors help minimize that risk by taking an active role in driving brand growth.

Persons: Logan Paul, Shaun McBride, Tim Holladay, Holladay, they're, We're, Spacestation, it's, we've Organizations: Business, YouTube, Spacestation Investments, Investments, NBA, NHL, NFL, MLB, Ventures, Newcastle Network, SpaceX Locations: Utah, Boston, influencers

☆ A sports drinks turf war could determine whether beverage stocks bounce back in 2024
▼ + stars: | 2024-01-06 | by ( Jesse Pound | In Jesse-Pound | ) www.cnbc.com time to read: +5 min

The rise of Prime comes at a time when key beverage stocks are struggling for traction. PEP 1Y mountain Shares of Pepsico have fallen over the past 12 months, along with its two main peers. Pepsi, for instance, is pushing newer versions of Gatorade with Gatorade Zero, G-Fit and Gatorlyte, as well as the Fast Twitch energy drink. Where to invest The exact impact of sports drinks on beverage stocks can be hard to determine. The big three companies do not break out the financials for their sports drink brands individually, and any impact could be outweighed by other categories, like Pepsi's snack foods.

Persons: Ramon Laguarta, —, Logan Paul —, Laguarta, Dr Pepper, Lauren Lieberman, Lieberman, There's, Z'ers, Gerald Pascarelli, Pascarelli, Keurig Dr Pepper, Electrolit Organizations: Pepsico, YouTube, Pepsi, Gatorade, Coca, PEP, Barclays, Holdings, CNBC, Nielsen, Grupo PiSA, Keurig Locations: United States, Mexican, Electrolit, LSEG

☆ A 20-year-old college student brought in $125,000 in 7 months doing retail arbitrage on Amazon. He explains how he got started with $3,000 upfront.
▼ + stars: | 2024-01-05 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +10 min

Low-risk retail arbitrage is time-intensive, however. He had a few summer vacation months ahead: the perfect opportunity to scale a retail arbitrage operation. With FBA, he wouldn't have been able to list products until Amazon received them, which would have killed his strategy of listing products before purchasing inventory. Dhingra, now 20, is in his junior year at VCU and focused on other entrepreneurial projects since retail arbitrage requires so much time. He has reinvested 100% of his profits back into the arbitrage business, he said: "I haven't taken a single disbursement from my business checking.

Persons: Sahaj Dhingra, Dhingra, it's, Perrier, Nestlé, it'll, wouldn't, He'd Organizations: YouTube, Amazon, Costco, Walmart, Business, Virginia Commonwealth University, VCU, UPS, USPS Locations: Virginia, Dhingra

☆ A comic book you could buy for 12 cents in 1962 is being sold for $44,000 today
▼ + stars: | 2023-12-04 | by ( Matthew Loh | ) www.businessinsider.com time to read: +2 min

A Canadian comic book store hopes to sell a copy of Marvel's "Amazing Fantasy #15" for $44,300. The comic book was the first-ever issue to feature Spider-Man, and retailed for 12 cents in 1962. AdvertisementA comic book store in Canada is seeking around $44,300 for a 1962 Spider-Man comic book that originally retailed for 12 cents. The "Amazing Fantasy #15" was originally sold in stores for 12 cents, according to its cover. The 1938 comic book was graded with an 8.0 rating, per CGC.

Persons: —, Hunter, Rémi Vienneau LeClair, Vienneau LeClair, they're, Mickey Mantle, YouTuber Logan Paul, Michael Jordan's Organizations: Service, Canadian Broadcasting Corporation, Certified Guaranty Company, CBC, Heritage Locations: Canada

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ Tiffany is coming out with a Pokémon ball. One big question: How much will it cost?
▼ + stars: | 2023-11-13 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Wealthy Pokémon fans can splurge on a gold Pikachu necklace in an iconic Tiffany blue Poké Ball. AdvertisementAdvertisementThe collection includes an 18-karat yellow gold Pikachu necklace accented with diamonds, and five other Pokémon featured in different jewelry styles. The yellow gold Pikachu necklace is the only piece sold in the Tiffany Blue Poké Ball case. Tiffany & CoIf you want the Tiffany blue Poké Ball, you'll have to shell out for the golden Pikachu rather than the sterling silver options. YouTuber-turned-wrestler Logan Paul may be the ideal customer for Tiffany's Pokémon launch.

Persons: Tiffany, —, millennials, Gen, Daniel Arsham, Pokémon, they've, Arsham, Tiffany's, Logan Paul, Paul Organizations: Service, MediaNews, Orange, Getty, Nike Locations: Japan, Tokyo

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