June 15 (Reuters) - German fashion house Hugo Boss (BOSSn.DE) on Thursday raised its 2025 sales target, betting on strong demand across its markets.
The company forecast annual sales of 5 billion euros ($5.4 billion) by 2025, compared to the previous target of 4 billion euros, which it expects to meet this year.
Hugo Boss, which has undergone a brand revamp under the leadership of former Tommy Hilfiger head Daniel Grieder, is investing in marketing to boost sales and expand market share.
It is also targeting an operating profit (EBIT) of 600 million euros by 2025, up from a previous goal of around 480 million, and an EBIT margin of at least 12% versus a previous forecast of around 12%.
Hugo Boss shares were up 1.7% in early Frankfurt trade, topping the German mid-cap index (.MDAXI).
Persons:
Hugo Boss, Tommy Hilfiger, Daniel Grieder, Linda Pasquini, Milla Nissi, Jason Neely
Organizations:
Thomson
Locations:
U.S, United States, China, Europe, Asia, Pacific, Frankfurt, Gdansk