She talked to Insider and the VC Andrea Hippeau about how she pitched her company to investors.
You can see the full pitch deck Humiston used for the round here.
When investors look at early-stage companies, Hippeau added, they look for indications that the founder is the right person to invest their time and money in.
In the later stages, investors start digging more into business metrics and numbers, Hippeau added.
Humiston said it's not uncommon to come across "sketchy" investors who have asks that aren't standard in business — especially in the cannabis space.