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☆ See the pitch deck these 2 best friends made on Canva to raise $675,000 for their tequila brand
▼ + stars: | 2023-05-04 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +4 min

They registered their tequila brand, Pimantae, while working full-time jobs in 2021. They decided to pursue angel investors and used a pitch deck they made on Canva. They considered crowdfunding and venture capital as financing options, but settled on approaching angel investors. With their first investor locked in, other investors started expressing interest. They closed their pre-seed round in September 2022 having raised £545,000, or around $675,000, between 13 angel investors and Distill Ventures — far exceeding their original £250,000 goal.

☆ I'm a stay-at-home mom who made $23,000 in 3 months on Etsy. Here's how I built a business around my busy schedule.
▼ + stars: | 2023-03-17 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +6 min

Kelly Byrnes, a stay-at-home mom, sells wall art on Etsy using a printer in her garage. The low barrier of entry for a print shop on Etsy appealed to meAfter researching what I needed to set up an at-home printing business, I was confident I could start one. I purchased A4 card stock, envelopes, cellophane wrappers, and a postage printer from Amazon. As my business has grown, I've started using independent sellers instead of Amazon to source the materials I need. My Etsy shop has given me exactly what I wanted — independence and money of my ownOn top of money and independence, my Etsy shop has given me great flexibility as the primary caregiver of our three children.

☆ A smoothie receipt tipped me off to my boyfriend's cheating. It taught me an important lesson on relationships.
▼ + stars: | 2023-01-28 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +4 min

She correctly suspected her boyfriend had cheated when she found a smoothie receipt in his car. Soon after we started going out, I had this gut feeling that something was off. After about three months of dating, we were going to see a friend of ours, and my boyfriend was driving. I noticed some papers in one of the little storage sections under the radio, and when I started going through them, there was a receipt from Tropical Smoothie. I tweeted about finding the smoothie receipt and had hundreds of responses from women who had similar experiences.

☆ I'm the CEO of $560 million food brand Huel. I wear the same thing to work every day and always get 7.5 hours of sleep — here's what my morning routine is like.
▼ + stars: | 2023-01-23 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +5 min

Huel CEO James McMaster starts his morning with a workout and mutes his notifications while at work. If I'm boxing, I'm not thinking about anything else. I change into my Huel T-shirt and jeans, the outfit I wear each day when I'm working in the office. It's pretty much all I have at the Huel office. I prioritize verbal conversations during the early part of the day and then scan emails toward the end of the day.

☆ My startup was acquired for $320 million. Here's how I built and exited it in 10 years, and my advice for founders building in a niche market.
▼ + stars: | 2022-10-31 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +6 min

Investors often told Griffiths her product was too niche and didn't have a strong enough market. After exiting Knix for $320 million this summer, she shares how to convince VCs on a new market. Here are my top tips for fundraising and building a successful business around a niche product:1. When investors say a product is niche, ask yourself: Am I getting this feedback because the addressable market is too small? When Knix started, we mainly sold to wholesalers, depending on them to tell the story of the product to get people to buy it.

☆ The 10 most prestigious preschools in London and how to get in, according 2 early-education consultants
▼ + stars: | 2022-09-29 | by ( Lauren Crosmedlicott | ) www.businessinsider.com time to read: +18 min

Finding the right early-education setting for your child in London may feel like a minefield to new parents. Nurseries aren't just evaluating children in the application process but also assessing the parents during the decision-making process, Baron said. The school emphasizes on its website that children who attend are accepted into the top selective preschools in London. "There's nothing to say they can't be moved onto more of a prep school," Smith said. The admission process: Children can start at Ducks as early as 6 months of age, but most start at 2.

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