They registered their tequila brand, Pimantae, while working full-time jobs in 2021.
They decided to pursue angel investors and used a pitch deck they made on Canva.
They considered crowdfunding and venture capital as financing options, but settled on approaching angel investors.
With their first investor locked in, other investors started expressing interest.
They closed their pre-seed round in September 2022 having raised £545,000, or around $675,000, between 13 angel investors and Distill Ventures — far exceeding their original £250,000 goal.