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AdvertisementFor more than a decade, Big Tech companies doled out lavish perks to hire and retain a limited supply of technical talent — and some workers pushed the limits of these benefits. AdvertisementBusiness Insider interviewed tech workers and industry experts about Grubgate and the evolving relationship between Big Tech companies and staff. They also described how layoffs, efficiency drives, and tougher policy enforcement have shifted the culture at once easygoing tech companies. According to job marketplace Trueup, at least 650,000 tech workers have been cut since the start of 2023. Alongside industrywide layoffs that began in 2022, many tech companies also trimmed back the benefits on offer.

Persons: —, Meta, grifting, that's, Allison Shrivastava, it's, Googler, Mark Zuckerberg, Zuck, Patrick Mork, Wall, Mork, Dilip Rao, he's, Bruce Daisley, Daisley Organizations: Big Tech, Service, Google, Meta, US Meta, Snap, Nintendo, Twitter, YouTube Locations: Silicon Valley, Mountain View, Tupperware, US, Meta

☆ Gaming giant Take-Two is in talks to sell its Chartboost adtech division
▼ + stars: | 2024-10-30 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

Take-Two Interactive is in talks to sell its adtech division Chartboost. AdvertisementTake-Two Interactive, the video games giant behind franchises like "NBA 2K24" and "Grand Theft Auto," is in talks to sell its adtech division Chartboost. Adtech companies AppLovin and LoopMe have emerged as potential buyers for the Chartboost assets, the people said. AdvertisementTake-Two acquired Chartboost through its 2022 $12.7 billion purchase of the mobile gaming company Zynga. AppLovin offers a similar, but larger, business to Chartboost — offering developers adtech to make money from their mobile games and find new users.

Persons: —, LoopMe, AppLovin, It's, Maggie Mesa, LUMA Organizations: AAA, Service, Business, Zynga, Mayfair Equity Partners, LUMA Partners Locations: FarmVille, Chartboost

The hackers also targeted prominent Democrats including the staff of Senate Majority Leader Chuck Schumer, another source briefed on the matter told CNN. There are no indications anyone was able to access data related to Jared Kushner or his devices, a person familiar with the matter told CNN. The Trump campaign is operating under the assumption that the hackers could still have access to the phone communications they targeted that belong to Trump and Vance, two of the sources said. Given how pervasive the Chinese hacking campaign has been in US telecom networks, some US allies are checking their own computer networks for signs of compromise. The ongoing Chinese hacking campaign means that the next administration — whether Trump or Harris wins — will likely inherit another major cybersecurity incident with big implications for national security.

Persons: Eric Trump’s, Jared Kushner’s, Donald Trump’s, Trump, JD Vance, Harris, Walz, Chuck Schumer, Eric Trump, Kushner, ‘, ’, Eric’s, Lara, Ivanka Trump, Kamala, Biden, Jared Kushner, Vance, ” Sen, Mark Warner, —, Joe Biden, Ted Barrett, Natasha Bertrand, Kaitlan Collins, Kristen Holmes Organizations: CNN, Republican, Democratic, FBI, The New York Times, AT, Verizon, Trump, Investigators, Justice Department, Department of Justice, Huawei, Republican National Committee, Embassy, US, Infrastructure Security Agency, Wall Street Journal, Washington Post, Department of Homeland Security, DHS, Virginia Democrat Locations: Beijing, China, Washington ,, People’s Republic of China, United Kingdom

“A complete jump ball,” said Dennis Lennox, a Republican strategist who works in Michigan. “Nobody really knows what will happen.”Beyond the suburbs, Republicans see opportunities to peel off traditionally Democratic voters, like Black men. Now, many Lebanese American and Palestinian American voters in Michigan say they will not vote for Harris under any circumstance. And she signaled that she believes support for Harris from Republicans like Upton could be key to the race. “This is the center of the political universe, here in Michigan.”Alex Seitz-Wald reported from Camden, Maine; Henry Gomez reported from Detroit, Michigan.

Persons: Kamala Harris, Haley Stevens, Harris, Donald Trump, “, ”, she’s, Sen, Mitt Romney, It’s, Liz Cheney, Fred Upton, Trump, Ron Robinson, “ I’ve, ” Robinson, Biden, it’s, Dennis Lennox, “ Trump, ” Lennox, Barack Obama, Pamela, Harris canvasser, —, Obama, I’ve, Liz Cheney's, Alabas, Lyin ’ Kamala Harris, ” Trump, Dick Cheney, Massad Boulos, Tiffany Trump, Boulos, Lara Trump, Trump’s, Jill Stein, ‘, Gretchen Whitmer, Upton, Tim Walz, ” Whitmer, Republicans don’t, Jennifer Conlin, Ann Arbor, “ I’m, ” Conlin, …, ’, Paul Hudson, Hillary Scholten, ” Hudson, ” Alex Seitz, Wald, Henry Gomez Organizations: DETROIT, Democratic, Democrat, Democratic Party, Republican, Utica City, Michigan House, Trump, Michigan Arab, U.S, Lebanese, Palestinian American, Lebanese American Democrat, Dearborn, Renaissance, Republican National Committee, NBC News, Republicans, ” Locations: Michigan, Gaza, Oakland County, Detroit, Bloomfield Hills, R, Utah, ”, Detroit’s Macomb County, Utica, “, LaSalle Washington, Washington, Lebanon, Dearborn, Iraq, Lebanese American, Rochester, Ann, Grand, Camden , Maine, Detroit , Michigan

“Kamala is weak, dishonest, and dangerously liberal, and that’s why the American people will reject her on November 5th.”The Harris campaign declined to comment for this article. “Well, I’m clearly a woman,” Harris told NBC News in her interview Tuesday. Before becoming vice president, Harris was elected three times statewide in California, first as attorney general and then as a U.S. senator. Polling shows younger Black men, while still backing Harris overall, have shown historic interest in the Republican candidate this election cycle. “She’s not concerned about being the first,” the Harris campaign official said.

Persons: Kamala Harris, Harris isn’t, Donald Trump, Harris, Trump, —, Anne Landers, Ruby Smalls, Jean Carroll, “, — Kamala, Joe Biden’s, ” Trump, Karoline Leavitt, “ Kamala, ”, Hillary Clinton, she’d, ” Harris, ” Carol Moseley Braun, ” Moseley Braun, …, she’s, Joe Biden, they’re, Clinton, Israel Anta, Zuma, Patricia Kipp, Tyler Hammond, Taylor Hammond, Sen, JD Vance, Ohio, Neil Rubin, Lara Trump, “ Y’all, ” Lara Trump, Brandon S, “ Trump, he’d, ” Sharmen, ‘, Barack Obama, Obama, I’m, I’ve, Kalid Meky, Meky, Tim Walz, Walz, Doug Emhoff, Tim, James Brown, Harris ’, Jennifer Lawless, ” Lawless, “ Harris, ” Clinton, “ She’s Organizations: NBC News, Trump, NBC, Democratic National Convention, Democratic, Republican, Minnesota Gov, University of Virginia, Center for American Women Locations: McDonald’s, Reno , Nevada, Decatur , Georgia, Savannah , Georgia, U.S, Illinois, California, San Francisco, Trump's, Fayetteville, N.C, Prescott , Arizona, Peoria , Arizona, Charlotte , North Carolina, North Korea, Pennsylvania, Michigan, Wisconsin, Ukraine, Pittsburgh, Vegas, Minnesota, United States of America, United States

Juan Diego Reyes for NBC NewsLara Trump, co-chair of the Republican National Committee and daughter-in-law of the former president, was among the speakers. There were no rainbow flags in the half-empty Charlotte ballroom where the Trump UNITY event took place. Headliners have included conservative influencers, Republican officials and Trump family members Lara Trump, Donald Trump Jr. and Marla Maples, the former president’s second wife. Trump has not attended any of the LGBTQ-led Trump UNITY events himself. In his speech on Tuesday, Grenell said that none of the speakers were paid to speak at the Trump UNITY events.

Persons: CHARLOTTE, Donald Trump, “ I’m, ”, Gage West, “, Lara Trump, Juan Diego Reyes, NBC News Lara Trump, didn’t, Trump, influencers, Donald Trump Jr, Marla Maples, Andrew Wheeler, Matthew Whitaker, National Intelligence Ric Grenell, Matt Gaetz, Aaron Schock, Richard Grenell, Trump’s, Grenell, Bill White, ” White, NBC News White, Don Webber, We’ve, ” Webber, ” Don Webber, NBC News Rob Smith, Black, ” Smith, Smith, ” Charles Moran, Rob Smith, “ It’s, ” Moran, Moran, Kamala Harris, Brandon Wolf, Harris, ” Wolf, Biden, Kamala Harris ’, NBC News Harris, Sam Alleman, “ Donald Trump’s, fundraised, Melania Trump Organizations: NBC News, Republican National Committee, RNC, NBC News Trump, Republican, Environmental Protection Agency, National Intelligence, Trump, NBC, Charlotte, ”, Black Trump, Conservative, Gallup, U.S ., Democratic Locations: N.C, Charlotte, Georgia , Wisconsin, Michigan, Congress, Palm, U.S, Philadelphia, Pittsburgh, Arizona, Nevada

☆ Reddit Ad Targeting Gets Boost From Memorable AI Acquisition
▼ + stars: | 2024-10-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Reddit acquired Memorable AI in August in a deal that valued the startup at just under $40 million, including performance-based earnouts. Memorable AI uses AI models to predict which images and videos will catch users' attention and encourage them to engage with an ad. Acevedo, a Memorable AI cofounder who had been the startup's CEO, now leads product for Reddit's new ads media intelligence team, which combines data on creative performance with the company's advertising AI models. Fosco, a fellow cofounder who had been Memorable AI's chief technology officer, leads engineering in the ads intelligence team. "The acquisition of Memorable AI, coupled with its focus on creative effectiveness, now gives Reddit the missing piece to continue improving performance for our advertisers," Fosco said.

Persons: Reddit, Acevedo, Fosco Organizations: Unilever, Mars, MIT

☆ Matt Steiner Leads Meta's AI Ads Resurgence
▼ + stars: | 2024-10-24 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: 1 min

Steiner is Meta's vice president of monetization infrastructure, ranking, and AI foundations. AI and machine learning have been key to Meta's recent resurgence, particularly in areas like ad targeting and measurement that were hampered by Apple's 2021 privacy update. His team works on innovations like large AI models that can support multiple inputs and prediction outputs across different advertiser goals, like clicks or sales. It's also integrating AI into Meta's self-service Ads Manager product to help advertisers drive better performance. Meta said in July that more than 1 million advertisers had used at least one of its generative AI ad features in the past month.

Persons: Steiner, Meta

☆ WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
▼ + stars: | 2024-10-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Canaccord Genuity is hiring the former WPP dealmaker Lance Maerov to work on ad and media M&A. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice, Business Insider can exclusively reveal. Canaccord Genuity didn't respond to requests for comment.

Persons: Lance Maerov, —, Genuity, It's, IPG, Martin Sorrell, Maerov, Sorrell, Mark Read, Andrew Scott, Weinstein, Harvey Weinstein Organizations: WPP, Service, Madison, Mars United Commerce, Publicis Groupe, Verve, Jun, Epsilon, Street, Nike, Tata Consultancy Services, Street Journal, Real Media, Weinstein Co, Vice Media Locations: British

☆ Watch: Charlamagne tha God laughs at Lara Trump’s suggestion that Trump isn’t racist
▼ + stars: | 2024-10-22 | by ( ) edition.cnn.com time to read: 1 min

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☆ Advertisers and publishers call on Apple CEO Tim Cook to suspend the iPhone's new Distraction Control feature
▼ + stars: | 2024-10-22 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

French media and ad groups are calling on Apple to suspend its new "Distraction Control" feature, Business Insider is exclusively reporting. AdvertisementA group of French trade associations representing around 800 companies in the advertising and media sectors has sent an open letter to Apple CEO Tim Cook, calling for the tech giant to suspend the rollout of the iPhone's new "Distraction Control" feature. Distraction Control, which became available with iOS 18 this fall, allows users of the iPhone's Safari browser to hide elements on webpages like images, pop-ups, or ads. The letter urges Apple to suspend the rollout of Distraction Control and to provide technical documentation about its functionalities and any planned updates. AdvertisementAppleInsider later reported Apple had changed the name of the feature from Web Eraser to Distraction Control and updated it to include a popup explaining that it would "not permanently remove ads."

Persons: —, Tim Cook, It'll, Apple, doesn't, Pierre Devoize, Alliance Digitale, AppleInsider Organizations: Apple, Service, Business, Europe's, Data, Alliance, de, Presse, Union des Marques, European Commission . Publishers, Safari, News Media Association, Publishers

☆ Insider Today: Blackstone's juggernaut
▼ + stars: | 2024-10-20 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

This post originally appeared in the Insider Today newsletter. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. The boom in private credit at Blackstone reflects a broader shift in how companies borrow.

Persons: —, Drew Houston, Jeff Bezos, Jon Gray, Blackstone, Jeenah, Jonathan Gray, Banks, Marc Rowan, Jamie Dimon, it's, Jenny Chang, Rodriguez, Barack Obama, Donald Trump, Joe Biden, BI's Alice Tecotzky, Tyler Le, Momo Takahashi, Goldman Sachs, Morgan Stanley, It's, rainmaker Jett Lara, Augustus Doricko, Doricko, Alex Diaz, he's Organizations: Business, Service, Blackstone, Blackstone Group, Reuters, JPMorgan, BI, Democratic, Apple, Investment, Goldman, Bank of America, Citigroup Locations: New York City, U.S, BI Northampton, Pennsylvania, Easton, El Segundo , California

Donald Trump overcharged Secret Service agents protecting him and his family for rooms at his hotel in Washington while he was president, a new report from House Democrats alleges. The report points specifically to Nov. 28, 2017, when the Secret Service paid $600 apiece for several rooms for agents guarding Trump’s son Eric and his wife, Lara. On the same night, records show, more than 80 rooms were rented out at the Trump hotel at less than $600 a night. Craft booked rooms at the Trump hotel on 20 nights over the 11-month period, spending close to $30,000. But emails the committee obtained from the State Department show she insisted she stay at the Trump hotel.

Persons: Donald Trump, Trump, Trump's, —, Trump’s, Eric, Lara, Kelly Craft, Craft, Albert Pirro, Jeanine Pirro, Pirro, “, Mazars Organizations: Secret, Democrats, Trump International, NBC News, Trump, Trump Corporation of jacking, Secret Service, Democratic, Trump Cabinet, United Nations, State Department, Fox News, Trump Corporation, Republicans Locations: Washington, Trump's Washington, Canada, Craft, Maryland, Doral, Florida

☆ GOP megadonors open their wallets for Trump: From the Politics Desk
▼ + stars: | 2024-10-16 | by ( The Politics Desk | ) www.nbcnews.com time to read: +10 min

Three Senate Democratic candidates — Ohio Sen. Sherrod Brown, Maryland’s Angela Alsobrooks and Michigan Rep. Elissa Slotkin — raised more than four times as much as their Republican opponents during that period. In 2016, Trump lost the core Democratic states by 22 points, and in 2020, he lost them by 24 points. In this most recent poll, Trump was losing the core Democratic states by only 13 points. In 2016, Trump won the core GOP states by 18 points, and in 2020, his margin in the red states was 16 points. Read more → Follow live coverage from the campaign trail →That’s all from the Politics Desk for now.

Persons: Ben Kamisar, Bridget Bowman, Chuck Todd, Ben Kamisar Republican megadonors, Donald Trump, Kamala Harris, Miriam Adelson, Sheldon Adelson, Elon Musk, Marc Andreesen, Ben Horowitz, Ike Perlmutter, Richard Uihlein, Adelson, Harris, Musk, Trump, Horowitz, Perlmutter, Lara, Uihlein, Read, Ben →, lissa, ince, arris, huck, rena, huck →, hal, bate, Ted C Organizations: NBC, White House, Capitol, Electoral, Trump, Ben Kamisar Republican, Dallas Mavericks, Tesla, Marvel, Preserve, America, America PAC, Restoration PAC, Wisconsin Senate, Congressional, Trump MAGA Inc Locations: Preserve America, Maine, ried, ote

And that massive total doesn't include fundraising by the main pro-Trump super PAC, MAGA Inc., which will file its fundraising reports by Sunday. Adelson gave $95 million to Preserve America, a super PAC she’s almost entirely funded, during the third fundraising quarter, after previously giving the group $5 million in the prior quarter. Right for America, another pro-Trump group, raised $28 million last quarter — with multimillion-dollar checks from Andreesen, Horowitz and Perlmutter as well as Perlmutter's wife, Lara. The super PAC has spent heavily on the presidential race as well as on the Wisconsin Senate and Maine 2nd Congressional District campaigns. Harris has plenty of super PAC backup, too: Future Forward (known as FF PAC) had raised $200 million through August, while MAGA Inc. had raised $280 million.

Persons: megadonors, Donald Trump, Kamala Harris, Miriam Adelson, Sheldon Adelson, Elon Musk, Marc Andreesen, Ben Horowitz, Ike Perlmutter, Dick Uihlein, Adelson, Harris, Musk, Trump, Horowitz, Perlmutter, Lara, Uihlein, Dianne Hendricks, Harris ’, Joe Biden, —, it’s Organizations: Trump, Dallas Mavericks, Tesla, Marvel, MAGA Inc, Sunday, Preserve, America, America PAC, Restoration PAC, Wisconsin Senate, Congressional, Trump MAGA Inc, FF PAC, NBC, Harris, Democratic National Committee, Democratic Locations: Preserve America, Maine, Wisconsin

☆ Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
▼ + stars: | 2024-10-15 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The tool was built using OpenAI's GPT-4o and data input from years of Taboola ad campaigns. They've maxed out Google and Facebook, not because their threshold for margin is tapped, but the way most spend on Google and Facebook, they will spend, and spend, and spend, and they stop because it gets expensive," Singolda said in an interview. Singolda said Abby was designed to help Taboola bring on more advertisers and tackle the onboarding process. And Taboola itself already offers an AI tool called Maximize Conversions that automates its clients' ad bidding strategies. Advertisement"I don't see generative AI tools as likely to drive near-term adoption of new ad platforms among SMBs," Lipsman said.

Persons: Abby, Taboola, —, Adam Singolda, Singolda, Publicis, Andrew Lipsman, Lipsman Organizations: Service, BBC, CBS, Yahoo, Apple News, Business, Google, Facebook, Big Tech, Omnicom, WPP

☆ For God, for country, for rain
▼ + stars: | 2024-10-14 | by ( Jessica Lucas | ) www.businessinsider.com time to read: +24 min

It's 9:30 a.m., and Augustus Doricko, the mulleted 24-year-old founder of the cloud-seeding company Rainmaker, is clutching a coffee. There's a long way to go before cloud seeding becomes a viable option for solving one of humanity's many self-made crises. El Segundo, population 17,272, has long been a bastion of American engineering, home to aerospace and defense giants like Boeing and Raytheon. Jett Lara for BIThe burning happens every Friday around 8 p.m. at a bonfire on El Segundo Beach. One of Doricko's goals is to build a church in El Segundo to "share the grace of God with other people."

Persons: Augustus Doricko, Bruno Mars, Doricko, Jessica, I'd, Jesus, He'd, that's, Rainmaker, Lauren Sánchez, Jett Lara, Billy Ray Cyrus, God, Augustus Doricko Doricko's, Cameron Schiller, Augustus, Schiller, El, That's, it's, El Segundo, Elon Musk, Isaiah Taylor, Doricko's, Taylor, Rob Coutts, —, Jesus of Nazareth, Zer, he'd, Jason Flynt, Flynt, Terra, Michael Gibson, Sarah Tessendorf's, messaged Gibson, Michael, Gibson, Thiel, Peter Thiel, I'm, Katja Friedrich, Friedrich, Friedrich isn't, Jonathan Jennings, Kaitlyn Suski, dumbbells, Jackson Schultz, Elijah, birdsong, Schultz, We're, coffees, Mankind Organizations: MGM, Association, Aspen Ideas, Global Initiative, BI, El, Boeing, Raytheon, Space Industries, Chevrolet, Stamford Yacht Club, New Zealand, University of California, BI Doricko, drillers, Terra Seco, Thiel Foundation, Terra, tech's, Weather Locations: Vegas, Tennessee, El Segundo, Los Angeles, America, Silicon, Santa Clarita, Rainmaker, Beijing, Colorado, California, Smoky, El Segundo Beach, North Carolina, Texas, Stamford , Connecticut, New, Costa, Berkeley, Christianity, Fort Worth , Texas, Terra Seco, drawdowns, Lake Mead, Las Vegas, Phoenix, Juul, Fresno, San Jose, Dubai, UAE, Midwest, West Texas, New Mexico , Arizona , Nevada, Amsterdam, Milan

☆ The stock market has officially enjoyed a bull rally for over two years. So now what?
▼ + stars: | 2024-10-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

In today's big story, the stock market has officially enjoyed a bull rally for over two years. The big storyBullish on the bull marketNoam Galai/Getty ImagesHappy belated birthday to the stock market's bull rally! Stock market experts who spoke with Business Insider's Matthew Fox don't see things slowing down anytime soon . In fact, the average bull market lasts longer than five years, so we might not even be halfway to the finish line. The actual stock market is healthier, too, as it's no longer reliant on the Magnificent Seven's performance.

Persons: —, Noam Galai, Insider's Matthew Fox, Chelsea Jia Feng, we've, Alex Brandon, Jamie Dimon, Ken Griffin, he's, Republican megadonor hasn't, BlackRock, Jett Lara, Augustus Doricko, Doricko, Roblox, Natalie Ammari, Inflation's, Z's, It's Elliott Hill's, Hill, It's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Milan Sehmbi, Amanda Yen Organizations: Business, Service, Nasdaq, Dow Jones, Stock, Insider's, JPMorgan, Republican, Citadel, Wall, Menlo Ventures, Nike, Columbus, District of Columbia Locations: Chelsea, Ukraine, El Segundo , California, a16z, New York, it's, Italian American, London

The Trump campaign taps Lara Trump to encourage voters to vote early and by mail Earlier this year, the RNC co-chair voiced a robocall falsely alleging massive fraud occurred in the 2020 election due to mail ballots. Last month, at a rally in Indiana, Pennsylvania, Trump disparaged early voting, and promoted it, in the same breath. … Whether you vote early, absentee, by mail or in person, we’re going to protect the vote.”The Republican parties in Arizona and Nevada also tapped Lara Trump to voice robocalls promoting early and mail voting, despite previously echoing her father-in-law’s rhetoric on early voting. “So, get out there, encourage others to vote early and remind them just how critical this election is. When we vote, we win.”Lara Trump encourages Nevada voters to vote early and by mail The Nevada Republican Party tapped Lara Trump to encourage Nevadans to vote early and by mail.

Persons: Donald Trump’s, Hurricane Helene, Trump, Lara Trump, Trump’s, robocall, North, Hurricane Helene –, Donald Trump, Cecile Clocheret, “, ”, Sean Morales, Doyle, ” Morales, ., Susie Wiles, Chris LaCivita, ” “, ‘, ’ Trump, Republican National Committee’s, We’ve, Let’s, ” Trump, we’re, Kamala Harris, Bill Pugliano, ” Lara Trump, Nevadans, CNN’s KFile, Roy Cooper, Allison Joyce, Bob Phillips, Helene, Hurricane Milton –, Anna Kelly, Morales Organizations: CNN, Republican National Committee, Trump, RNC, Getty, Brennan Center for Justice, North, North Carolina General Assembly, Republican National, Detroit Economic Club, Republican, Nevada, Nevada Republican, Democratic Gov, Republicans, Trump Campaign, Brennan Locations: North Carolina, Hurricane, Pennsylvania, Georgia , Wisconsin , Arizona , Nevada, Michigan, Georgia, Houston, AFP, . North Carolina, North Carolina’s, Indiana , Pennsylvania, Arizona, Nevada, American, Rock , North Carolina, Florida

☆ PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.
▼ + stars: | 2024-10-10 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

PayPal is set to launch an ad business, starting in the US. AdvertisementPayPal is set to announce the official launch of PayPal Ads on Thursday. This new advertising business looks to help marketers tap into data on the billions of transactions that take place across its payments platforms. Users can opt-out of their data being shared with advertisers, PayPal said. Advertisement"Mastercard already has a data business," Webster said.

Persons: —, Mark Grether, Uber's, Grether, JiYoung Kim, Lyft, It's, Alex Chriss, Diego Scotti, Robert Webster, Webster, Dunn, Bradstreet Organizations: PayPal, Service, Business, Amazon, Walmart, Nordstrom, Ticketmaster, Chriss, Verizon, TAU Marketing Solutions, Mastercard Locations: York, Germany, Experian

☆ Longtime friends Gael García Bernal and Diego Luna delve into the boxing world with 'La Máquina'
▼ + stars: | 2024-10-09 | by ( Arturo Conde | Arturo Conde Is An Editor | A Bilingual Freelance Journalist. He Writes For La Opinión A Coruña | ) www.nbcnews.com time to read: +4 min

There’s a point when they all have to say goodbye from that success,” García Bernal told NBC News in a video interview. “And it’s a very difficult thing to do.”Gael García Bernal, left, and Diego Luna in Los Angeles on Oct. 3, 2024. It tells the story of veteran boxer Esteban Osuna (García Bernal) and his manager, Andy Luján (Luna), as they make a comeback after a devastating defeat. Gael García Bernal as Esteban Osuna in Hulu's "La Maquína". And the story of La Máquina, it’s a little bit like Julio Cesar’s.

Persons: Gael García Bernal, Diego Luna, There’s, ” García Bernal, Alberto E, Rodriguez, Esteban Osuna, García Bernal, Andy Luján, ” Luján, “, can’t, Luna, Camila Mata Lara, Hulu, ”, Julio César Chávez, La, Julio Cesar’s, Osuna, Luján, Lucía Méndez, Josefina, ” Méndez, ” Diego Luna, Andy Lujan, Cristian Salvatierra, Méndez, it’s, Jorge Perugorría, Sixto Organizations: NBC News, Disney Locations: “, Spanish, Los Angeles, Hulu's, Mexico, Mexican, Hulu, America, Cuban

☆ Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
▼ + stars: | 2024-10-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI. Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech. Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.

Persons: —, OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe Organizations: Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo

☆ Techies, salespeople, and industry execs arrive in Las Vegas for the Mobile World Congress trade show
▼ + stars: | 2024-10-08 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +5 min

Mobile World Congress, a mobile communications trade show, is coming to Las Vegas this week. Techies, salespeople, and industry executives are arriving in Nevada this week for MWC Las Vegas, which kicks off today. The annual mobile-communications trade show brings more than 250 exhibitors, sponsors, and partners to the Las Vegas Convention Center in Sin City from Tuesday to Thursday. 5G technology is on track to add $210 billion in GDP to the North American economy by 2030, GSMA's "Mobile Economy North America" report said. The trade show in Vegas comes more than seven months after Mobile World Congress Barcelona, which is also hosted by GSMA.

Persons: —, Lara Dewar, GSMA, Dewar, Booz Allen, Ulf Ewaldsson, Nvidia's, Ronnie Vasishta, Shankar Arumugavelu, Randi Zuckerberg, Hug, Mark Zuckerberg's Organizations: Mobile, Las, Service, MWC Las Vegas, Nvidia, Salesforce, Las Vegas Convention, MWC, Vegas, Enterprise, GSMA Intelligence, Verizon, Qualcomm, Cisco, Microsoft, Samsung, Apple, Apple Intelligence, Google, MWC Americas, Congress Barcelona, GSMA, Motorola, Lenovo, Verizon Global Services, Department of, Air Force's Locations: Las Vegas, Nevada, Sin City, North, America, Vegas, Venice

☆ Adtech company PubMatic lays off staffers as it tightens focus on growth areas like connected-TV ads
▼ + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +3 min

PubMatic conducted a layoff last week as part of a plan to focus on growth areas. PubMatic said it plans to increase its overall head count by 15% despite recent challenges. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementPubMatic, the publicly listed adtech company, last week conducted a layoff as it looks to reorient its business toward growth areas like connected-TV advertising, according to four people familiar with the matter. "PubMatic is optimizing operations to focus on high-growth areas such as supply path optimization, CTV, and commerce media," the spokesperson said in a statement.

Persons: PubMatic, —, AdExchanger, Steve Pantelick Organizations: Service, CTV Locations: New York City, California

☆ Adtech is undergoing an exec shake-up as investors seize control and startups enter a new era
▼ + stars: | 2024-10-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Louisa Wong stepped down as chief executive of Gamut Capital-owned XR Xtreme Reach in August. In July, Dave Clark left his role as chief executive of Triplelift. Those experts — bankers, adtech executives, and consultants — told Business Insider that the revolving door is likely to continue over the next six months as investors press adtech companies for growth. AdvertisementAs TV viewing grew fragmented, several adtech companies that took on investment in recent years positioned themselves as rivals to ratings giant Nielsen. The increasing complexity for advertisers offers opportunities for adtech companies to innovate.

Persons: —, there's, Louisa Wong, Chandler Bigelow, Doug Knopper, Jo Kinsella, Dave Clark, Triplelift, Eric Roza, Ross McCray, Peter Liguori, Axios, Chris Karl, Blackstone, Mark Wright, Wright, Karl, JEGI, Prohaska's Wright, Nielsen, hasn't, There's, Megan Clarken, Criteo, Domenic Venuto Organizations: CTV, Service, Vista Equity, Vista Credit Partners, Google, Prohaska Consulting, Public, CIL Management, Amazon, Nielsen, Walmart, Progress Partners, Horizon Media

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