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☆ ‘Born to Play’: How the NFL put Ghana at the heart of one of the Super Bowl’s biggest commercials
▼ + stars: | 2024-02-13 | by ( Jack Bantock | ) edition.cnn.com time to read: +5 min

There, the inspiration for the commercial – two-time Super Bowl champion Osi Umenyiora – awaited to greet the youngster, played by Eldad Osime. NFL“That’s the most important Super Bowl commercial that they have in terms of the NFL,” Umenyiora told CNN. It’s really exciting.”Home truthsIn a poll of over 160,000 conducted by USA Today, “Born to Play” ranked fifth of the 59 commercials shown during Super Bowl LVIII. “But I think that attitude is changing now.”Umenyiora (left) celebrates his second Super Bowl victory with teammate Devin Thomas after the Giants defeated the New England Patriots in Super Bowl XLVI in 2012. “This campaign shows young people globally that it doesn’t matter where you were born, but you were born to play.”

Persons: Usher, hurtling, Saquon Barkley, Justin Jefferson, Cameron Jordan, Jeremiah Owusu, Koramoah, Eldad Osime, Africa –, –, NFL “, ” Umenyiora, ”, Andrew Dosunmu, Jay, Jay Okocha, Rashidi, Hakeem “, ” Olajuwon, Umenyiora, “, they’re, Devin Thomas, Rob Carr Organizations: CNN, NFL, Camp, New York Giants, end’s, USA, “, Super Eagles, Giants, New England Patriots, Super, ”, National Football League Locations: Las Vegas, Accra, British, Africa, Lagos, Ghana, London, Anambra, Ogbunike, Nigeria, America, Canada, North America

☆ Super Bowl’s historic ratings show that the NFL is at the apex of its powers
▼ + stars: | 2024-02-13 | by ( Oliver Darcy | ) edition.cnn.com time to read: +5 min

That ratings figure was up 7% from last year’s Big Game, which previously held the title for the most-watched Super Bowl of all-time. 120 million viewers watched the sporting event on CBS, the largest audience ever for a single network, the company said. The record-breaking Super Bowl capped a strong season for the NFL, with the NFC championship game on Fox averaging 56 million viewers and the AFC championship game averaging 55 million on CBS. The epic conclusion to an already epic season proved that the NFL is at the apex of its powers. No other event rivals the star power the Super Bowl draws.

Persons: “, ”, Austin Karp, ” Karp, Taylor Swift, Elon Musk, Gavin Newsom, Jay, Tim Cook, LeBron James, Jimmy Kimmel, Lady Gaga, Justin Bieber, Paul Rudd, Martha Stewart, Mark Wahlberg, Kendall Jenner, Shaquille O’Neal, Sean McManus, John Ourand Organizations: New York CNN, National Football League, peerless, NFL, CBS, Kansas City Chiefs, San Francisco 49ers, NFC, Fox, AFC, Sports Business, NBA, MLB, Pew Research Center, Super Bowl, CBS Sports Locations: New York, Las Vegas, U.S, Las, America

☆ Paramount Global to lay off 800 employees after record Super Bowl ad revenue and ratings
▼ + stars: | 2024-02-13 | by ( Liam Reilly | ) edition.cnn.com time to read: +2 min

CNN —Paramount Global, the owner of broadcast and cable TV networks, announced Tuesday it will lay off hundreds of staffers as the media giant looks to reduce costs and grow revenue. The news comes just days after its CBS network saw record-breaking advertising sales and the highest-rated telecast for the Super Bowl. The company’s chief executive, Bob Bakish, announced the layoffs in a memo to employees Tuesday obtained by CNN. While Bakish did not specify the number of layoffs, sources familiar with the matter told CNN around 800 employees, or roughly 3% cut of the company’s workforce, will be affected. Paramount is the latest media conglomerate to lay off staffers in 2024.

Persons: Bob Bakish, Bakish, —, ” Bakish, Shari Redstone, David Zaslav, David Ellison’s Skydance, Condé Nast Organizations: CNN, Paramount Global, CBS, Super, National, Warner Bros, Discovery, RedBird, Paramount, Bloomberg, Los Angeles Times, TIME, Business, Condé, Forbes, The New York Daily News

☆ The Fed can still break markets. Here’s how
▼ + stars: | 2024-02-13 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

Those gains came even as Federal Reserve officials attempted to reduce investors’ lofty expectations for a plethora of interest rate cuts this year. It is now signaling that interest rates could come this year but not until spring or summer. That means they think the Fed is keeping interest rates too high and could potentially slow down economic growth too much and risk a recession. That makes the NFL and the Super Bowl all the more valuable to advertisers trying to reach a mass market. Li-Lac Chocolates, which calls itself the oldest chocolate shop in Manhattan, told CNN that their raw chocolate prices are up 13% this February compared to a year ago.

Persons: Torsten Slok, Jerome Powell, Raphael Bostic, Olivier Darcy, Sunday’s, CNN’s John Towfighi, ”, Michele Buck Organizations: CNN Business, Bell, New York CNN, Big Tech, Federal Reserve, Investors, Nasdaq, Federal, Apollo Global Management, National Association for Business, Atlanta Fed, CNN, Kansas City Chiefs, San Francisco 49ers, CBS, Chiefs, Philadelphia Eagles, NFL, Allegiant, NFC, Fox, AFC, Super Bowl, Companies, Hershey Co Locations: New York, There’s, Las Vegas, West Africa, North America, Manhattan

Super Bowl LVIII was the most-watched television show in history, as an estimated 123.4 million people watched the Kansas City Chiefs rally in overtime to defeat the San Francisco 49ers. CBS Sports said that figure included viewers across all platforms and was up 7% from last year's 115.1 million average viewers, which was also the previous record. This year's game was the most-streamed Super Bowl in history with a record audience on Paramount+ , the network said. It added that the network saw its best postseason viewership since 1998. Live sports has showed strength even as TV viewership has fragmented and moved to streaming platforms.

Persons: Usher, Christopher Walken, Ben Affleck, Matt Damon, Tom Brady, Quinta Brunson, Jenna Ortega, Kate McKinnon, Jennifer Aniston, Discovery Organizations: Kansas City Chiefs, San Francisco 49ers, CBS Sports, Paramount, National Football League, Super, NFL, Chiefs, Baltimore Ravens, AFC Championship, ESPN, Fox, Warner Bros Locations: Beyoncé

☆ Patrick Mahomes won’t take consecutive Super Bowl titles for ‘granted’ as Kansas City Chiefs QB eyes ‘legendary’ three-peat
▼ + stars: | 2024-02-13 | by ( Ben Church | ) edition.cnn.com time to read: +4 min

CNN —Just a day after Patrick Mahomes lifted the Vince Lombardi Trophy aloft for the second time in as many years, the Kansas City Chiefs quarterback already had his eyes set on more success. We’ll celebrate these few weeks, and then we’ll get right back at it.”After being named this year’s Super Bowl MVP, Mahomes traveled to Disneyland with his family as part of a yearly Super Bowl tradition. Notably, it was Mahomes who masterminded the superb 14-play, 75-yard touchdown drive in overtime which sealed the Chiefs’ Super Bowl LVIII win. Kansas City Chiefs quarterback Patrick Mahomes celebrates winning Super Bowl LVIII. Some believe Mahomes could one day match, or even supersede, Brady’s Super Bowl title haul given the Chiefs’ current dominance.

Persons: Patrick Mahomes, Vince Lombardi, ”, ” Mahomes, We’ve, we’ll, Mahomes, , John Locher, I’ll, Tom Brady, Andy Reid, ” Reid, Taylor Swift, Travis Kelce, “, CNN’s Abby Phillip, Swift, Taylor, CNN “ It’s Organizations: CNN, Kansas City Chiefs, Chiefs, We’ll, NFL, Brady’s Locations: Las Vegas, Disneyland, California, Chiefs Kingdom

☆ Why AI can’t replace air traffic controllers
▼ + stars: | 2024-02-12 | by ( Amy Pritchett | ) edition.cnn.com time to read: +9 min

In the air traffic control system, everything must meet the highest levels of safety, but not everything goes according to plan. I’m an aerospace engineer who led a National Academies study ordered by Congress about air traffic controller staffing. What air traffic controllers do? The Federal Aviation Administration’s fundamental guidance for the responsibility of air traffic controllers states: “The primary purpose of the air traffic control system is to prevent a collision involving aircraft.” Air traffic controllers are also charged with providing “a safe, orderly and expeditious flow of air traffic” and other services supporting safety, such as helping pilots avoid mountains and other hazardous terrain and hazardous weather, to the extent they can. Researchers are using machine learning to analyze and predict aspects of air traffic and air traffic control, including air traffic flow between cities and air traffic controller behavior.

Persons: Tolga Akmen, Timothy Arel, Harry Reid, Ethan Miller, Amy Pritchett Organizations: CNN, National Academies, Congress, Federal Aviation, Air, FAA, London Heathrow, Tolga, Getty, U.S . Senate, Robotics, Cessna, United Airlines, Kansas City Chiefs United Airlines, Harry Reid International, Air Force One, Penn State University, National Science Foundation, Center, Aerial Mobility, NASA Locations: AFP, Las Vegas

☆ Opinion: A thrilling Super Bowl that was also about something more
▼ + stars: | 2024-02-12 | by ( Opinion Amy Bass | ) edition.cnn.com time to read: +10 min

Amy Bass Rodney BedsoleThis time around, football pundits wondered if Super Bowl LVIII would be the coronation of Chiefs coach Andy Reid and the establishment of a Kansas City dynasty with a third title in five years. This Super Bowl matchup, of course, had history. “We’re not done.”Key to any Super Bowl, of course, is the halftime show. Compared to Usher on roller skates, the commercials – which often take center stage of any Super Bowl broadcast — were relatively tame. “Taylor Swift is in Las Vegas,” commentator Ian Rappoport had assured Taylor Nation.

Persons: Amy Bass, Read, Patrick Mahomes, Mecole, ” Hardman, Tom Brady, Michael Che, ”, Donald Trump’s, Lady Gaga, Amy Bass Rodney Bedsole, Andy Reid, Kyle Shanahan’s, Mike, Taylor Swift, Travis Kelce, Reid, Kelce, Shanahan, Brock Purdy, George Kittle, Swift, Taylor, Purdy, Jake Moody’s, Harrison Butker, Moody, Butker, Mahomes, “ We’re, Usher, Alicia Keys, Lil Jon, Ludacris, Lionel Messi, Dan Marino, Jason Sudeikis shilled, Matt Damon, Ben Affleck, Jennifer Lopez, Dunkin, Robert F Kennedy Jr, ’, Kennedy, Kennedy Jr’s, Taylor —, “ Taylor Swift, Ian Rappoport, “ I’ll, —, Ashley Avignone, Joe Biden, Trump, ” Taylor, Joe Biden ”, Biden, Biden — Organizations: Manhattanville College, CNN, Kansas City Chiefs, San Francisco 49ers, Atlanta Falcons, New England Patriots, Budweiser, Denver Broncos, Chiefs, 49ers, Super, Kansas City, Verizon, PAC, “ GO CHIEFS, NFL, Truth Locations: America, Kansas, San Francisco, Japan, Las Vegas, Mahomes, Cetaphil’s, Massachusetts, Sephora

☆ Record ratings for NFL’s Super Bowl LVIII at a staggering 123.4 million viewers, TV’s biggest audience since the moon landing
▼ + stars: | 2024-02-12 | by ( Oliver Darcy | ) edition.cnn.com time to read: +3 min

CNN —Super Bowl LVIII was the most-watched television broadcast in a generation. Sunday’s overtime thriller, which featured the Kansas City Chiefs facing off against the San Francisco 49ers, averaged 123.4 million viewers, CBS said Monday, breaking Super Bowl viewership records. The audience for Super Bowl LVIII was so large that it approached the all-time most watched television broadcast set in 1969, when an estimated 125 to 150 million viewers watched the Apollo 11 moon landing. The Super Bowl was no different. That makes the NFL and the Super Bowl all the more valuable to advertisers trying to reach a mass market.

Persons: Gregory Bull, Taylor Swift, Travis Kelce, ” Bob Bakish, “ She’s, Swift, Kelce Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, CBS, Chiefs, Philadelphia Eagles, Paramount, Univision, Nickelodeon, NFL, Allegiant, NFC, Fox, AFC, Paramount Global, Bloomberg, Super Bowl, Companies Locations: Las Vegas

☆ Mecole Hardman: Kansas City Chiefs’ star tells CNN he ‘blacked out’ after scoring the Super Bowl-winning touchdown
▼ + stars: | 2024-02-12 | by ( Ben Church | ) edition.cnn.com time to read: +2 min

CNN —Kansas City Chiefs’ Mecole Hardman says he “blacked out” after scoring the game-winning touchdown in a thrilling Super Bowl LVIII in Las Vegas. “Just overwhelmed with emotions,” Hardman added, when asked what winning the Super Bowl felt like. Mecole Hardman after catching the game-winning touchdown in overtime to defeat the San Francisco 49ers during Super Bowl LVIII. But such a feat looked at risk on Sunday, with the Chiefs relying on some clutch plays to keep their Super Bowl dreams alive. “We came out in that second half like a totally different team.”Kelce, and his relationship with Taylor Swift, played a huge part in the hype around this year’s Super Bowl.

Persons: Kansas City Chiefs ’ Mecole Hardman, Patrick Mahomes, Hardman’s, You’re, ’ ” Hardman, “, Mahomes, Hardman, ” Hardman, Mecole Hardman, Ezra Shaw, “ Travis, Kelce, ” Kelce, Taylor Swift, Swift Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, Super, Getty, NFL, New England Patriots Locations: Las Vegas

☆ The Kansas City Chiefs beat the San Francisco 49ers 25 to 22 in Super Bowl LVIII
▼ + stars: | 2024-02-12 | by ( Lydia Warren | Lloyd Lee | ) www.businessinsider.com time to read: +1 min

The Kansas City Chiefs faced off against the San Francisco 49ers at Super Bowl LVIII on Sunday. It was a rematch of their dramatic 2020 Super Bowl game in which the Chiefs won. AdvertisementMeet the Super Bowl LVIII champions: The Kansas City Chiefs. The Chiefs will raise the Vince Lombardi Trophy after a thrilling game against the 49ers, which they won 25-22 during overtime. Sunday night's game was a fierce rematch of the teams' 2020 Super Bowl battle when the Chiefs won 31-20.

Persons: —, Vince Lombardi Organizations: Kansas City Chiefs, San Francisco 49ers, Super, Allegiant, Chiefs, Service, Bowl, 49ers, Sunday, Bowls —, Philadelphia Eagles Locations: Las Vegas

☆ I scored a spot as a Super Bowl volunteer for the first time. I'd do it again even though I didn't get to watch the game.
▼ + stars: | 2024-02-12 | by ( Melody Pittman | ) www.businessinsider.com time to read: +4 min

Read previewLast June, a segment on FOX 5 Vegas calling for Super Bowl LVIII volunteers caught my attention. I'd always wanted to go to the Super Bowl, but at over $5,000 a ticket, that dream is way beyond the financial reality of the average Joe. AdvertisementSince the Super Bowl is one of the highest-ranked security events in the nation, the session had a government-agency safety briefing, too. Melody PittmanWe also picked up our free swag with the Super Bowl LVIII logo. Melody PittmanOur tasks ranged from capturing guests' smiles in front of Super Bowl LVIII displays to distributing collectible swag items.

Persons: —, I'd, Volunteers aren't, Melody Pittman, Harry Reid, weren't Organizations: Service, FOX, Super Bowl LVIII, Super, Business, Volunteers, Team, Vegas, The, Harry Reid International Airport, Fremont, Allegiant Locations: Vegas, Mesquite , Nevada, Canada, Kansas, Alaska , Florida , California , Massachusetts, New Mexico, Mesquite

☆ Every celebrity and tech exec spotted at the Super Bowl, from Taylor Swift to Elon Musk
▼ + stars: | 2024-02-12 | by ( Marielle Descalsota | ) www.businessinsider.com time to read: +5 min

Read previewFootball stars and Taylor Swift weren't the only A-listers making headlines at the Super Bowl. AdvertisementAlicia Keys and Usher perform onstage during the Apple Music Super Bowl LVIII Halftime Show at Allegiant Stadium. Beyoncé — who dropped two new songs in the middle of the Super Bowl — joined her family later to catch the game. Taylor Swift and Lana Del Rey attend Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium. Elon Musk looks on prior to Super Bowl LVIII between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium.

Persons: —, Taylor Swift, Swift —, Travis Kelce, Swift, Spice, Blake Lively, Kevin Mazur, Usher, Alicia Keys, Jermaine Dupri, will.i.am, Lil Jon, Ethan Miller, Reba McEntire, Post Malone, Andra, Blue Ivy Carter, Rumi Carter, Beyoncé —, Bowl —, Ivy Carter, Jay, Justin, Hailey Bieber, Kendall Jenner, Khloé Kardashian, Ciara, Russell Wilson, Kendall, lado, Kardashian, Justin Bieber, helton, alf, uring, ady G aga, ady, aga, hird, J ames, raymond G reen, ames,, raymond G reen, Organizations: Service, Super, San Francisco 49ers, Kansas City Chiefs, Chiefs, 49ers, Business, Apple Music, Post, Bowl, Denver Broncos Locations: Las Vegas, Tokyo

☆ Movers are betting big on the Las Vegas real-estate market
▼ + stars: | 2024-02-11 | by ( Matt Turner | Jordan Parker Erb | ) www.businessinsider.com time to read: +4 min

On the agenda today:But first: Las Vegas, home of Super Bowl LVIII, is a popular destination for movers. Las Vegas, Nevada. AdvertisementAnd while many have jetted in for the big game, from regular fans to the billionaire types, others are making a more permanent move to Las Vegas. Las Vegas ranked second for middle-class movers from out of state, according to a recent report based on 2022 tax data. AdvertisementAnd there’s still plenty of opportunity for cities like Las Vegas to sell themselves to potential new residents.

Persons: —, George Rose, he’d, Cameron Spencer, Jenny Chang, Rodriguez, it’s, Mike Kemp, Alyssa Powell, Meta, Rebecca Zisser, cubicles, — Misha Wilson, Taylor Swift, Matt Turner, Dan DeFrancesco, Jordan Parker Erb Organizations: Business, Service, Super, Getty, Super Bowl City, Las Vegas, Vegas, Boeing, Alaska Airlines, Apple, NFL, Workers Locations: Vegas, Las Vegas , Nevada, Vegas Sin, Las Vegas, California, Malibu, New York

☆ Taylor Swift arrives at Super Bowl LVIII
▼ + stars: | 2024-02-11 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +2 min

The singer showed up on Sunday to support her boyfriend, Kansas City Chiefs tight end and two-time Super Bowl champ Travis Kelce as he plays in the big game. Since September, in between breaks from tour, Swift has shown up to many of Kelce’s football games. The Super Bowl is Swift’s 13th game that she’s attended since then, which feels fitting given 13 is her self-proclaimed lucky number. This is the Chiefs’ fourth Super Bowl appearance in five years. The returning champs are playing the San Francisco 49ers, who they defeated in the 2020 Super Bowl.

Persons: Taylor Swift, Travis Kelce, Swift, Blake Lively, Ice Spice, Andrea, Scott Swift, Kelce, she’s, Usher Organizations: CNN, Allegiant, Super, Kansas City Chiefs, Chiefs, San Francisco 49ers Locations: Tokyo, Las Vegas, Japan

☆ Blake Lively and Ice Spice join Taylor Swift at Super Bowl LVIII
▼ + stars: | 2024-02-11 | by ( Alli Rosenbloom | ) edition.cnn.com time to read: +2 min

CNN —If you thought Taylor Swift was a blast to watch at award shows, just wait until you see her at the Super Bowl. Swift was seen arriving at the stadium with her friend, actress Blake Lively, recording artist Ice Spice and her parents, Andrea and Scott Swift. Since September, in between breaks from tour, Swift has shown up to many of Kelce’s football games. This is the Chiefs’ fourth Super Bowl appearance in five years. The returning champs are playing the San Francisco 49ers, who they defeated in the 2020 Super Bowl.

Persons: Taylor Swift, Travis Kelce’s, Swift, Blake Lively, Ice Spice, Andrea, Scott Swift, Lively, Post, ” Malone, Kelce, she’s, Usher Organizations: CNN, Super, Allegiant, Super Bowl, “, Poets Department, Chiefs, San Francisco 49ers Locations: Tokyo, Las Vegas, “ America, Japan

☆ Usher Brings Precise Details to Pop’s Biggest Stage: The Super Bowl
▼ + stars: | 2024-02-11 | by ( Jon Caramanica | ) www.nytimes.com time to read: 1 min

A few minutes into Usher’s dynamic and sly Super Bowl LVIII halftime show performance Sunday night at Allegiant Stadium in Las Vegas came a moment of uncommon, almost startling calm. Alicia Keys had just appeared, in a sequined red jumpsuit and matching encrusted gown, and rather gratuitously flubbed the opening note of her hit piano ballad “If I Ain’t Got You.”She recovered, and as she approached the end of the chorus, you could hear Usher singing in quiet harmony as the camera panned back, settling on the two of them at opposite ends of Keys’s piano. Usher picked up the final line of the chorus — alone, smooth and confident, almost whispered — before Keys returned to share the last note.

Persons: Alicia Keys, Usher, Keys Locations: Las Vegas

☆ Usher says his children gave him 'notes' before his Super Bowl halftime performance. Meet his girlfriend and four children
▼ + stars: | 2024-02-11 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +1 min

Usher said his children gave him "notes" before his Super Bowl halftime performance on Sunday. AdvertisementUsher said his children have strong opinions about his highly-anticipated Super Bowl LVIII halftime performance. Usher's two eldest children — Usher "Cinco" Raymond V and Naviyd Ely — are with his ex-wife Tameka Foster. He later welcomed his two youngest children — Sovereign Bo and Sire Castrello — with his current girlfriend, Jennifer Goicoechea. This story is available exclusively to Business Insider subscribers.

Persons: Usher, Jenn Goicoechea, —, Usher's, — Usher, Cinco, Raymond V, Naviyd Ely —, Tameka Foster, Sovereign Bo, Castrello, Jennifer Goicoechea Organizations: Super, Service, Business

☆ NFL legends who surprisingly never won a Super Bowl
▼ + stars: | 2024-02-11 | by ( Max Kalnitz | Mykenna Maniece | ) www.businessinsider.com time to read: +1 min

Countless star NFL players have cemented their greatness by winning the Super Bowl. Many great players, however, fell short of winning the sport's greatest achievement. AdvertisementWinning the Super Bowl is what every professional football player strives to accomplish. On Sunday, February 11, the Kansas City Chiefs and San Francisco 49ers will go head-to-head at Super Bowl LVIII at Allegiant Stadium in Las Vegas. With the game quickly approaching, we put together a (subjective) list of the greatest NFL players who never won a Super Bowl ... but should have.

Persons: Jim Kelly, — Organizations: Buffalo Bills, Service, football's, Kansas City Chiefs, San Francisco 49ers, NFL Locations: Allegiant, Las Vegas

☆ What to know about the Chiefs-49ers Super Bowl matchup
▼ + stars: | 2024-02-11 | by ( Hannah Brewitt | ) edition.cnn.com time to read: +7 min

CNN —Super Bowl LVIII is finally upon us and only two teams remain in the fight for the NFL’s biggest prize. Their next challenge is to defeat the Chiefs and win the franchise’s first Super Bowl title in nearly 30 years. Sunday’s matchup will be the second time in just four years that these two teams will meet in a Super Bowl. When the rivals squared off in Super Bowl LIV back in 2020, Kansas City came back from a 10-point deficit in the fourth quarter to earn its first Super Bowl title since 1970. He’s won two Super Bowl titles, two Super Bowl MVP awards, and two league MVP awards - all before his 30th birthday.

Persons: Lombardi, Taylor Swift, Patrick Mahomes ’, Patrick Mahomes, David Eulitt, Super Bowl LIV, ’, Andy Reid’s, Mahomes, He’s, Brock Purdy, Mark J, Terrill, Purdy, Tom Brady, Joe Montanta, Brady, Will Mahomes, Swift, Travis Kelce, songstress, Jamie Squire, ” Kelce, “, ”, Travis Kelce’s, Donna, she’ll, Donna Kelce Organizations: CNN, Kansas City Chiefs, San Francisco 49ers, CBS, CBS Sports, Paramount, Nickelodeon, Patrick Mahomes ’ Chiefs, NFL, Chiefs, Super Bowl, Miami Dolphins, Buffalo Bills, Baltimore Ravens, 49ers, Green Bay Packers, Detroit Lions, Kansas City, Niners, Super, NFC, ‘ Chiefs, Embassy of Locations: Vegas, Sin, Super, Kansas, San Francisco, Montana, ‘, Embassy, Embassy of Japan, United States, Tokyo, Las Vegas, Allegiant

A general view of Super Bowl signage displayed in the NFL Super Bowl Experience ahead of Super Bowl LVIII on February 06, 2024 in Las Vegas, Nevada. Super Bowl 58 kicks off at 6:30 p.m. The Super Bowl is advertising's biggest stage, with companies jockeying for a limited supply of spots to get their products in front of millions of consumers. Even as linear ad revenue slips, companies know there's no opportunity guaranteed to reach more people than the Super Bowl. — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC's Super Bowl coverage.

Persons: Bob Iger, Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson, Addison Rae, Usher, — Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson, Jordan Novet Organizations: NFL, Super, AFC, Kansas City Chiefs, NFC, San Francisco 49ers, Disney, CBS Locations: Las Vegas , Nevada, Las Vegas, U.S

☆ Cetaphil's Taylor Swift-themed Super Bowl ad is getting praise online, but a TikTok creator says it's a rip-off
▼ + stars: | 2024-02-11 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +5 min

Cetaphil debuted a Taylor Swift-themed ad for Super Bowl LVIII. AdvertisementA daughter and her stepfather have accused skincare brand Cetaphil of copying their TikTok videos to create a Taylor Swift-inspired Super Bowl commercial. The drama around the ad began on Friday when the company first shared its Super Bowl LVIII commercial. AdvertisementOn Sunday, the San Francisco 49ers and the Kansas City Chiefs will face off in Super Bowl LVIII at Allegiant Stadium in Las Vegas. Click here to learn how to watch Super Bowl LVIII in the United States or abroad.

Persons: Cetaphil, Taylor Swift, Sharon Mbabazi, —, Travis Kelce, they've, Swifties, y'all, Mbabazi, Swift, Cetaphil's, Craig Elimeliah, Clio Organizations: Service, NFL, Kansas City Chiefs, YouTube, Super, Cetaphil, Galderma, Business, San Francisco 49ers Locations: Allegiant, Las Vegas, United States

☆ The odds that Travis Kelce proposes to Taylor Swift post-Super Bowl are heavily against you. You can bet on it anyway.
▼ + stars: | 2024-02-10 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +5 min

"It's been pretty incredible," Tim Williams, director of public relations for BetUS told Business Insider. "This is the very first time we've seen any off-field prop bets challenge or even overtake the half-time show." Propositions, or prop bets unrelated to gameplay are largely prohibited in the US. At BetOnline, the site offers 89 wagers — a reference to Swift's "1989" album — solely around Swift and Travis Kelce. Nobody is getting rich off of these prop bets, however, according to Williams.

Persons: Taylor Swift, —, She's, Tim Williams, Williams, Taylor, Swift, Travis Kelce, Will Donald Trump, Will Kelce, BetOnline, BetUS, that'll Organizations: Super, NFL, American Gaming Association, Service, BetUS, Business, BI Locations: Costa Rica, Panama, BetOnline

☆ Las Vegas hopes to hit the jackpot with the Super Bowl
▼ + stars: | 2024-02-10 | by ( Alicia Wallace | ) edition.cnn.com time to read: +10 min

CNN —When Super Bowl Sunday rolls around each year — whether it’s in Miami, New Orleans, Los Angeles or Minneapolis — Las Vegas still draws the crowds. It took years — and a Supreme Court ruling legalizing sports betting — for the National Football League to view Las Vegas in a different light. “We’re sold out, have been for the last month,” said Paul Hobson, general manager of the Sahara Las Vegas hotel-casino. “Las Vegas has a lot of people going there for Super Bowl weekend anyway,” Stephenson said. Additionally, the visitors it attracts spend a whole lot more than the ones who would show up on your typical Super Bowl weekend, Hill said.

Persons: they’ve, Steve Hill, ” Hill, “, Hill, We’re, ”, Paul Hobson, It’s, Aaron J, Thornton, famer Michael Irvin, ” Hobson, Noel Bowman, you’re, ” It’s, Bowman’s, “ We’ve, Vince Lombardi, Ethan Miller, Frank Stephenson, ” Stephenson, Kirby Lee, “ We’re, “ That’s, Winston Fisher, David Farris, Café Lola, George Kittle, Travis Kelce, Lin Jerome, Lola, Alexandra Lourdes, “ It’s, Felicia Parker, she’s, Parker, it’s, Harry Reid Organizations: CNN, Minneapolis —, Football, Super, Las Vegas Convention, Visitors Authority, Las Vegas, National Football League, Playmakers Party, FHM, famer, NFL, Sunday, Visitors, Las, Super Bowl, Priceline, Berry College, of Sports Economics, USA, Reuters, Bowl, Business Connect, ”, Harry, Harry Reid International Airport Locations: it’s, Miami , New Orleans, Los Angeles, Minneapolis, Vegas, Sin City, Las Vegas, Sahara, Mandalay Bay, Mount Berry , Georgia

☆ The Super Bowl's 15 highest-paid players and coaches
▼ + stars: | 2024-02-10 | by ( Cork Gaines | ) www.businessinsider.com time to read: +1 min

The Kansas City Chiefs and San Francisco 49ers are set to compete in Super Bowl LVIII. Both teams invested heavily in their rosters, with the Chiefs' Patrick Mahomes being the highest-paid player. AdvertisementThe Kansas City Chiefs and San Francisco 49ers will face off Sunday in Super Bowl LVIII in Las Vegas. However, even before that, both teams handed out enormous contracts to their top players and head coaches, aiming to build rosters that could contend for a Super Bowl. While the Chiefs have the most expensive player in the big game, with quarterback Patrick Mahomes making $45 million annually, the 49ers have the next three highest-paid players.

Persons: Patrick Mahomes, — Organizations: Kansas City Chiefs, San Francisco 49ers, Chiefs, 49ers, Service, Business Locations: Las Vegas

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