[1/3] A boy and his father walk through the toy section of Walmart on Black Friday, a day that kicks off the holiday shopping season, in King of Prussia, Pennsylvania, U.S., on November 29, 2019.
REUTERS/Sarah Silbiger./File PhotoNov 3 (Reuters) - U.S. holiday sales are expected to rise at a slower pace this year, a trade group said on Thursday, at a time when decades-high inflation has left Americans struggling to pay bills, draining some of the Christmas cheer from households.
The National Retail Federation (NRF) forecast holiday sales, including e-commerce and non-store sales, to rise between 6% and 8% to between $942.6 billion and $960.4 billion during November and December.
"While (early discounts) may result in some sales being pulled forward, we expect to see continued deals and promotions throughout the remaining months," NRF Chief Economist Jack Kleinhenz said.
"In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season," President and Chief Executive Matthew Shay said.