China's annual 618 mid-year e-commerce festival saw sales drop for the first time in 8 years, according to retail data provider Syntun, signaling consumption recovery in the world's second-biggest economy was still quite slow.
It was also the first time sales clocked a decline since Sytun began monitoring the event in 2016, the company told CNBC.
It is China's second-biggest annual sales event after "Singles Day" in November — both are seen as a barometer for household consumption.
Weak sales this year came despite some companies extending their 618 sales period, according to Sytun's analysis, which covered over 20 platforms.
Tmall, for instance, started offering its 618 deals as early as May 20 this year, as opposed to its typical May 31 start date.
Organizations:
CNBC, PDD Holdings, Apple