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From influencer marketing trends to new creator startups, the creator economy is evolving rapidly. Some voices have become authorities in the space, delving into the industry through podcasts, newsletters, and more. Insider is highlighting 23 creator-economy experts to know to stay up-to-date on the industry. Won launched his podcast in 2020 to elevate the Asian creator community and regularly interviews Asian and Asian American creators, entrepreneurs, and creatives. Here are 23 creator-economy experts who share their insights on podcasts, newsletters, and LinkedIn, listed in alphabetical order:

Persons: Jerry Won, Kamala Harris, Won, Avi Gandhi, Instagram influencer Vivian Tu, BFF Organizations: LinkedIn Locations: United States

Many Instagram influencers use media kits to pitch themselves to brands. Insider spoke with thirteen Instagram influencers who shared the exact media kits they use. Instagram influencers often rely on brand deals as their main source of income. To get these deals, creators often use media kits to showcase their value to a company, providing audience metrics and, sometimes, pay rates. Here are thirteen examples of real media kits that influencers use to land brand deals on Instagram (ordered from least followers to most):This post has been updated to add more media kits.

☆ How influencers get paid and make money on TikTok, Instagram, and YouTube
▼ + stars: | 2023-05-08 | by ( Amanda Perelli | Nathan Mcalone | ) www.businessinsider.com time to read: +8 min

Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much creators get paid on TikTok, Instagram, and YouTube depends on a variety of factors, from content category to what platform the influencer is prominent on. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Graham StephanHow to get paid by YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

☆ Social Media Influencer Convicted of Lying About Children’s Kidnapping
▼ + stars: | 2023-04-28 | by ( Johnny Diaz | ) www.nytimes.com time to read: 1 min

A California woman and Instagram influencer who reported and posted online about an attempted kidnapping of her young children in 2020 has been convicted of making a false report of a crime, prosecutors said. A jury convicted the woman, Katie Sorensen, 31, formerly of Sonoma, Calif., on one count of making a false report of a crime, a misdemeanor. She was taken into custody, the Sonoma County District Attorney’s Office said in a statement on Thursday. The district attorney, Carla Rodriguez, said that the verdict would “enable us to hold Ms. Sorensen accountable for her crime, while at the same time helping to exonerate the couple that was falsely accused of having attempted to kidnap two young children.”On Dec. 7, 2020, Ms. Sorensen went to a Michaels craft store in Petaluma, Calif., with her two young children, prosecutors said. Petaluma is about 40 miles north of San Francisco.

☆ Festival fashion is roaring back after a decade-long hiatus thanks to 'Daisy Jones,' Coachella, celebrities, and influencers
▼ + stars: | 2023-04-25 | by ( Avery Hartmans | ) www.businessinsider.com time to read: 1 min

Music festivals like Coachella have been around for decades, but it wasn't until the 2010s that festival fashion as we know it today really took off. Amy Harris/Invision/APIn a 2021 deep dive on the history of festival fashion, Refinery29 fashion editor Georgia Murray catalogued how styles had changed from Woodstock and Glastonbury in the 1960s and '70s to Coachella and Afropunk in the present day. While early festival fashion was all about escapism and self-expression, she wrote, somewhere around the 2010s, it became commercialized amid the rise of Instagram and then the rise of Instagram influencers. The clothes festival-goers wore took on a new level of importance: looking good on social media.

☆ Opinion | There Is Plastic In Our Flesh
▼ + stars: | 2023-04-20 | by ( Mark O Connell | ) www.nytimes.com time to read: +6 min

(Later in the same article, the environmental scientist who makes this recommendation also counsels against instilling fear in our children.) Joe Rogan, perhaps our culture’s foremost vector of meathead masculinity, has been talking about the topic for several years. Not only were the taints of infants shrinking at an alarming rate; so, too, were penises and testicles themselves. Maybe it’s microplastics that are stopping you and your partner from conceiving, or making you lazy and lethargic, or forgetful beyond your years. Maybe it’s microplastics that caused the cancer in your stomach, or your brain.

☆ Meta's layoffs are affecting customer service and leaving influencers and businesses on Instagram and Facebook in the lurch, report says
▼ + stars: | 2023-04-06 | by ( Sawdah Bhaimiya | ) www.businessinsider.com time to read: +5 min

Meta's mass layoffs have affected over 20,000 employees, including its customer support teams. One Instagram influencer told CNBC that her requests for support are going "into the void." The layoffs, which saw thousands of employees leave the company, affected staff in Meta's client support and customer experience and communities teams, former staff told CNBC. The company declined to provide comment to CNBC but provided the outlet with examples of its investment in customer service in recent years. The company has started building a customer service division, Bloomberg reported last year.

☆ Meta's job cuts are gutting customer service, leaving influencers and businesses with nobody to call
▼ + stars: | 2023-04-05 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +13 min

As part of the company's two rounds of layoffs, equaling roughly 21,000 job cuts, Meta gutted wide swaths of its customer service operation, leaving influencers and businesses with nobody to contact about their accounts. CNBC spoke with influencers, small businesses and Meta account managers as well as a half-dozen former contractors and former Meta employees about the deterioration in customer service at the company since the job cuts began in November. Holliday said it appears that the only people who get customer service are those who represent a company that's spending heavily on advertising. However, some influencers say Facebook has had such poor customer service that there's no reason to pay for it. After all the problems she's experienced, Karlova questions whether Meta will be able to provide better customer service.

☆ A pregnant former 'Love Island' contestant said she found an Apple AirTag in her bag and feared it was an attempt to stalk her
▼ + stars: | 2023-03-25 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +3 min

A former "Love Island" contestant said she found an AirTag that didn't belong to her in her bag. Brown, who appeared in the third UK season of "Love Island," eventually found the AirTag at the bottom of her bag and flushed it down the toilet. Brown didn't report the incident to police, explaining she was unaware if a law had been broken, while realizing flushing the AirTag down the toilet meant she didn't have any evidence. Apple AirTags are designed to help people keep track of their possessions such as keys or luggage, but have sometimes been misused. Apple was hit with two lawsuits in December from other women who said AirTags had been used to follow them.

☆ How a TikTok and Instagram influencer bundles her rates to earn more from brand deals, and uses online forums to connect with brands
▼ + stars: | 2023-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

When Paulina Perez created her media kit in April 2021, she wasn't sure if she should list rates. She now offers various bundles ranging from $150 to $1,750, which has attracted all kinds of brands. Perez also explains why creators who are starting out should apply for online forums like Intern Queen. When Paulina Perez first went viral on TikTok in April 2021, she knew what she had to do. Since then, the 21-year-old's two-page media kit has helped her secure more than 20 paid deals with global brands like Sephora, Princess Polly, Oral-B, Skims, Pottery Barn, and others.

☆ An Instagram influencer shares her 4 key takeaways from private meetings with the company, including that using in-app tools will get you a boost over using others like ByteDance's CapCut
▼ + stars: | 2023-03-16 | by ( Nhari Djan | ) www.businessinsider.com time to read: +6 min

Some of her tips include posting six Instagram stories a day and posting to the grid once a day. Influencer Amy Marietta shared this in a TikTok post describing her takeaways from a meeting she had with Instagram earlier this week. (In her original TikTok, Marietta said the new guidance was once a day, but she corrected herself in a follow-up video.) Although Instagram typically pays creators more than TikTok, Marietta said creators may still choose to put their effort into other platforms. "I don't think people are going to stop spending as much time on TikTok and go focus on Instagram," Marietta said.

People were sharing photos online from their phones. Since then, Casetify has sold more than 15 million phone cases, topping $300 million in annual revenue last year, according to the company. Early on, Ng sent messages to anyone he saw with lots of Instagram followers, asking if they wanted to turn their photos into customized phone cases. Casetify has also expanded its product offerings — which now include a variety of accessories beyond phone cases — and shifted away from only selling online. In 2018, Nordstrom started selling Casetify products before the startup opened its own retail store in Hong Kong in 2020.

☆ I quit banking to clean up crime scenes and homes where people have died. It can be absolutely horrific.
▼ + stars: | 2023-03-03 | by ( Lola Christina Alao | ) www.businessinsider.com time to read: +6 min

She quit her job at a bank to work as a domestic cleaner before training in the specialty. So in March 2019 I left my job, and in April I started working as a domestic cleaner, cleaning an office. When the pandemic hit, I also started working alongside the council doing COVID cleans. When the council offered me a cleaning job involving needles, I was terrified and turned it downI was always scared of injections. If a job is small and urgent, like cleaning a house after someone's been stabbed, I work on it alone.

☆ An Instagram influencer with 3,400 followers has landed more than 40 paid partnerships with brands like Sephora, Fabletics, and Samsung. Here's the exact 1-page media kit she uses.
▼ + stars: | 2023-02-28 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Stacy Kim is a third-year student at the University of California, Los Angeles, studying business. She shares the exact one-page media kit she's used to pitch brands like Mejuri and Neutrogena. The company had asked Kim for a media kit, which she quickly created in Canva and sent to them. Here is the exact media kit Kim has uses to land brand collaborations:Kim first created her media kit in January 2022. Stacy KimThe one-page media kit reads:Hi, I'm Stacy Kim, a content creator on Instagram creating fashion, beauty, and travel content.

☆ BIPOC influencers share 11 brands they love to work with, from Airbnb to Nominal
▼ + stars: | 2023-02-23 | by ( Shriya Bhattacharya | Nhari Djan | ) www.businessinsider.com time to read: +3 min

Brand deals make up the majority of income for many content creators across the US. Insider asked creators to share their favorite brands to work with, why, and how much they made. For the first time, Insider is highlighting 12 brands that creators of color told us they love to work with. Insider asked more than a dozen creators of color to share their favorite brands to work with. Here are 11 brands creators of color recommend working with, listed in alphabetical order:

☆ Premarket stocks: Don't underestimate the American shopper
▼ + stars: | 2023-02-16 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

All that extra cash should support strong spending through February and perhaps March, said Bank of America analysts. That means the Fed may use the strong data as an excuse to keep hiking interest rates. Recession risk may be deferred, but it certainly hasn’t dissipated.”PPI, housing starts and bald spots: What investors are watching today▸ Thursday morning brings two big data releases: The January Producer Price Index and housing starts. ▸ Housing starts, a measure of new home construction, have declined every month since August. Housing starts are expected to decline slightly.

☆ Sephora is dropping the beauty lines of TikTok stars Addison Rae and Hyram Yarbro
▼ + stars: | 2023-01-10 | by ( Madeline Berg | Lakshmi Varanasi | ) www.businessinsider.com time to read: +6 min

Influencer brands Item Beauty and Selfless by Hyram are being pulled from Sephora. Addison Rae launched Item Beauty in 2020, while Hyram Yarbro launched Selfless in 2021. Insider has confirmed from a well-connected industry source that Sephora will be pulling Addison Rae's Item Beauty and Hyram Yarbro's Selfless by Hyram from its shelves. Item Beauty was launched in August 2020 by Rae, who shot to internet fame by replicating viral dances on TikTok. There are bright spots among celebrity-backed brands, like Selena Gomez's Rare BeautyThat isn't to say that all celebrity-founded beauty brands have fared poorly.

☆ Inside the turmoil at Cheddar News, where an editorial 'identity crisis' and misfired social media strategy divided the newsroom and drove staffers to the exits
▼ + stars: | 2023-01-09 | by ( Reed Alexander | Elaine Low | ) www.businessinsider.com time to read: +21 min

16 insiders described unrest and discord partly fueled by the site's revamped social media strategy. Malaspina's plan was for Cheddar to look and feel like a social media platform and to position its stars as influencers. Concerns inside Cheddar intensified when Malaspina, a newcomer to journalism, refocused its coverage on social media content. Multiple segments and even an entire show — "Trending" at 7 p.m. — centered on social media trends and TikTok challenges. It's very troubling to think that news professionals would inflate or distort their social media followings.

☆ How many Instagram followers you need to start making money
▼ + stars: | 2022-12-30 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start making money doing this? For instance, Tess Barclay, a Toronto-based nano influencer who creates lifestyle content, started earning money with a few thousand Instagram followers in 2021. Meanwhile, may other influencers start making money by earning a commission from sales via affiliate marketing. While the doors have opened for many more creators on Instagram to start making a living, often they don't start making full-time incomes immediately (although a fair number of micro influencers with under 100,000 followers work full-time as influencers).

☆ How an Instagram influencer earned $1 million from brand deals in her first year as a full-time creator
▼ + stars: | 2022-12-28 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

2022 was her first full calendar year working as a full-time influencer. She broke down for Insider how much she earned in brand deals each month. Now, Agutu is wrapping up her first year as a full-time influencer with about about 488,000 Instagram followers, and 730,000 total followers across Instagram, TikTok, and YouTube. Repped by Digital Brand Architects, a talent agency under the UTA umbrella, Agutu is closing 2022 with more than $1 million in revenue from brand deals on social media. Here's a full breakdown for Agutu's earnings from brand deals in 2022:Month (2022) Earnings from Brand Deals January $84,000.00 February $110,500.00 March $30,500.00 April $81,000.00 May $212,848.53 June $127,250.00 July $36,000.00 August $58,500.00 September $76,073.00 October $8,000.00 November $65,000.00 December $77,500.00Agutu is still waiting on about $76,000 from brand deals to be paid out, according to DBA.

☆ How Much Influencers Get Paid on Instagram, TikTok, and YouTube
▼ + stars: | 2022-12-20 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Influencers earn money a number of ways, from sponsorships to selling merchandise. Insider has spoken with dozens of other influencers on Instagram, YouTube, and TikTok about how much each of them makes from videos, sponsorships, and other revenue streams. Jehava BrownHow much influencers earn from brand dealsMany influencers rely on sponsored content — from a set of Instagram posts and Stories to a dedicated YouTube video promoting a company — to earn money. Aside from being paid directly from the platform, one of the main ways many influencers earn money on Instagram is by promoting brands through sponsored in-feed posts, Stories and Reels. Graham StephanHow influencers make money directly from YouTubeMany YouTube creators earn money off the ads that play in their videos and receive a monthly payout.

☆ How Big Tech Shakeup, Layoffs Leave Social-Media Creators Scrambling
▼ + stars: | 2022-12-08 | by ( Brooke Erin Duffy | ) www.businessinsider.com time to read: +12 min

Meanwhile, laborers who rely on social-media platforms for visibility, reputation burnishing, and income have been left reeling — from journalists and academics to freelancers and adult performers. Last month, a plus-size creator told me how self-censorship becomes a risk-reduction strategy for marginalized creators. As the journalist Paul Gallant argued, queer content creators face a continuous struggle to avoid "the wrath that comes from violating ever-changing and poorly explained terms of service." Even coverage of the influence on social-media creators has been more tuned in to those with the biggest followings. But the real pain from this tug-of-war for the future of social media will be felt by those who have long faced the greatest hurdles: marginalized creators.

☆ CHART: All the ways Instagram influencers can make money from the platform and how it's changed in the last year
▼ + stars: | 2022-12-05 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

Instagram has launched more than 10 money-making tools for creators since 2020. From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money. Insider made a timeline to show all of Instagram's monetization features — and which ones are gone. "I'm always a little cautious because Instagram changes all the time," Yesenia Hudson, a content creator with 40,000 Instagram followers, told Insider. Meanwhile, this past year has been focused on ways creators can earn money from their followers with tools like Subscriptions or Digital Collectibles (Meta's NFT feature).

☆ A Gen Z-led company tapped TikTok influencers to turn out young voters in midterm elections, creating a “blueprint” for 2024
▼ + stars: | 2022-12-01 | by ( Nicole Gaudiano | ) www.businessinsider.com time to read: +8 min

A Gen Z-led company tapped TikTok influencers in November to persuade young people to vote. "I think the people that cracked the youth voter turnout code are the youth," said Narayanan, whose staff is mostly Gen Z. President Joe Biden, who also courted TikTok influencers, especially thanked young people for the election results. Social Currant worked with nearly 300 creators in the last two months to produce more than 500 pieces of content, he said. Rapper Ryze Hendricks, who has 6.3 million TikTok followers, delivered his message in rhyme: "I got a message for the youth.

☆ How influencers use Amazon to earn money, from affiliate links to livestreaming
▼ + stars: | 2022-11-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Amazon Live: A livestreaming platform where creators earn a commission from every sale. Anyone who is a part of the Amazon Influencers Program can join by downloading the Amazon Live Creator app. Read more:Why Amazon Live has struggled to win over content creatorsThe main problem influencers said they have had with Amazon Live has been driving traffic to the platform. Amazon doesn't have a portal where users can see all of the Amazon influencers that they follow, unlike TikTok or YouTube. Read more:How influencers are earning money on Amazon by reviewing productsTo make money reviewing products on Amazon, creators must upload at least three videos to their individual profile page.

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