Matt Little is a creative director from New York whose "Pizza Rat" video went viral in 2015.
He says going viral didn't change his financial situation completely, but it makes him money today.
A clip of "Pizza Rat" on the move, from Little's 2015 YouTube video.
If you've seen Pizza Rat on late-night TV, ads, or events, it's likely been legally signed off by a licensing firm and me.
Jukin helps find requests I get for the Pizza Rat video and brand, handles unlicensed usage, and helps ensure essential negotiation specifics are in deals.