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☆ The American nuclear family is officially over
▼ + stars: | 2023-09-16 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +4 min

The American nuclear family is officially dead, according to a new analysis from the Pew Research Center — even if some Americans haven't accepted it. In 1970, nearly 70% of American adults ages 25 to 49 were living with a spouse and at least one child. "Family living arrangements are becoming more and more diverse in their composition," Carolina Aragão, one of the authors of the Pew report, told Insider. While married adults with kids are still the most common family arrangement, "they are far less common than they were in the past." AdvertisementAdvertisementBut even as the American family changes, it doesn't mean Americans feel good about it.

Persons: haven't, that's, they're, Z, who's, That's, Aragão, Pew Organizations: Pew Research, Service, Pew Research Center, Pew, Census Bureau, Black, Hispanic Locations: Wall, Silicon, Carolina, United States

☆ World's youngest self-made billionaire: Success comes from taking these 2 common traits 'to the extreme'
▼ + stars: | 2023-06-23 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

It may be hard to believe that Austin Russell, the world's youngest self-made billionaire, has anything in common with others his age — but he insists that he does. The company, which Russell founded 11 years ago as a teenager, develops hardware and software meant to power self-driving cars. But rather than focusing on technological expertise or business acumen, Russell credits his journey so far to two traits common among younger generations: energy and passion. "People in their 20s have a lot of great energy," Russell tells CNBC Make It. Building such a company takes more than just passion and energy, Russell admits.

Persons: Austin Russell, Russell, Thiel, Gen Xers, they're, Forbes, —, Warren Buffett Organizations: Technologies, Thiel Fellowship, Stanford University, CNBC, Benz, Volvo Locations: Orlando , Florida, Luminar

☆ Marketing leaders are urged to be bold and align with purpose — as long as it's true to the brand
▼ + stars: | 2023-06-21 | by ( Julia Hood | ) www.businessinsider.com time to read: +5 min

Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at Cannes Lions. The speakers said it's important to understand your brand's context in order to decide what purpose initiatives it should align with. Marketing leaders were urged not to let external pressures — like those recently faced by Bud Light and Target — keep them from taking risks and aligning with purpose. Goodby spoke about how important it is to understand the brand "context" when creating these kinds of campaigns. "Every brand has a context ... and the context of your brand has to be taken into account," he said.

Persons: Bud Light, Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Joi, Marie McKenzie, McKenzie, Gen Z, Diageo's Diezhandino, Goodby, Rajamannar, Intelligence's Enberg, Enberg Organizations: Diageo, Mastercard, Silverstein, Partners, Cannes Lions, Morning, Cannes Lions International, Insider Intelligence, BMO Locations: Spain

☆ Gen Z is good business: Alex Cooper's new media company shows the allure of targeting young consumers
▼ + stars: | 2023-06-17 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Gen Z has some $360 billion in global spending power — something brands want to tap into. That's a large chunk of Gen Zers and Zillennials, the subgeneration between millennials and Gen Z. "Signaling to the Gen X crowd, 'Hey, we're a Gen Z media company. You're a company that doesn't know Gen Z and you want to sell to Gen Z. "It's really to attract the corporate partners, the advertisers, and to say 'We're the gateway to the Gen Z audience.'"

Persons: Alex Cooper, Cooper, Matt Kaplan, Z, —, fiancé Matt Kaplan, Kaplan, Gen Z — Cooper, Gen, That's, Jared Watson, University's, Zers, Kitty, Watson, hadn't, we're Organizations: Spotify, Service, Entertainment, Pew Research, University's Stern School of Business, Variety, Media, Gen, Companies Locations: New, millennials, Pennsylvania

☆ 10 Things in Tech: Bernstein's brutal letter to Andy Jassy, the price of our AI future, and Reels vs. TikTok
▼ + stars: | 2023-06-08 | by ( Nathan Rennolds | ) www.businessinsider.com time to read: +4 min

But now, let's find out why a major Wall Street research firm has hit out at Amazon. Andy Jassy, who leads Amazon Web Services, will replace Jeff Bezos as Amazon CEO and leaves an opening for a cloud new leader. A top Wall Street firm wrote a brutal open letter to Amazon CEO Andy Jassy. Meta's short-form video service, Reels, is starting to make headway against TikTok, according to a new survey by Morgan Stanley. Amazon is reportedly plotting an ad tier for Prime Video, according to a report in the Wall Street Journal.

Persons: Nathan Rennolds, —, let's, Andy Jassy, Jeff Bezos, Mike Blake, Bernstein, Amazon . Bernstein, Mark Zuckerberg, Bill Gates, Morgan Stanley, I'm, Zach Smith, Z, Ben Thompson, Yuvo, YouTuber Matt Mikka, Tesla, Matt Mikka, Hallam Bullock Organizations: Amazon Web Services, Amazon, Wall, Amazon ., Getty, Facebook, TikTok, Apple, Prime, Street, Health Centers, Mastry Ventures, Samsung Locations: London, TikTok

☆ Gen Z isn't afraid of unemployment — and they don't trust their employers, Suzy Welch says. Her late husband Jack Welch slashed 112,000 jobs at GE.
▼ + stars: | 2023-05-22 | by ( Grace Kay | ) www.businessinsider.com time to read: +5 min

NYU Stern professor Suzy Welch told CNBC that "funemployment" shows a shift in how Gen Z views work. Welch said in an interview with CNBC that Gen Z — those born from mid-1990s to early 2010s — isn't afraid of unemployment like previous generations. Welch told CNBC that while Gen Z isn't promoting joblessness by choice, their perspective on the issue has shifted "far away" from that of previous generations. They think: 'We're going to be together for as long as we're together, then I'm going to be funemployed, and then I'm going to move on to my next engagement.'" However, Gen Z has indicated they're more concerned about work-life balance and less willing to put up with a toxic work culture.

☆ Over half of Gen Z and millennials say they're struggling with the question of how to start a family while living paycheck to paycheck
▼ + stars: | 2023-05-17 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

A new Deloitte survey finds that over half of Gen Z and millennials live paycheck to paycheck. That also means Gen Z and millennials feel like starting a family or owning a home are out of reach. Indeed, cost of living remains the biggest concern for Gen Z and millennials, with over a third of Gen Z ranking it as a top concern, and 42% of millennials staying the same. Half of Gen Z and 47% of millennials said that they expect starting a family "to become harder or impossible." Are you a Gen Zer or millennial living paycheck to paycheck, and rethinking what your future will look like?

☆ Gen Z isn't letting the economy keep them from living their most luxurious lives. They're just buying stuff secondhand instead.
▼ + stars: | 2023-04-12 | by ( Nidhi Pandurangi | ) www.businessinsider.com time to read: +3 min

About a third of Gen Z choose secondhand to afford higher-end brands, according to a ThredUp report. And even increasing economic uncertainty is not deterring their pursuit of the good life — they're just buying secondhand instead. About 30% of Gen Z — those born between 1997 and 2012 — are buying secondhand items to afford higher-end brands, according to an April 5 resale report by ThredUp, an online thrift store and resale platform. Moreover, 64% of the surveyed members of Gen Z look for an item secondhand before buying it new, up four percentage points from 2021, per ThredUp's report. And while Ricci wasn't specifically referencing her habits in relation to buying secondhand items, ThredUp's report states that more than 80% of Gen Z considered the resale value of apparel before making a purchase.

☆ Should adults be financially independent by 21? Boomers think so, but Gen Z disagrees.
▼ + stars: | 2023-04-10 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Baby boomers and Gen Z kids are divided on what age adults should start paying their own bills. 68% of US parents are sacrificing savings to financially support their adult kids, Bankrate found. Part of the reason could be that parents are sick of sacrificing their hard-earned cash to financially support their adult kids. The study found that 68% of parents have made a "financial sacrifice" to help their adult kids with their finances. As a result, adult children may find it harder to achieve financial independence.

☆ Gen Z still can't make up its mind about working in the office
▼ + stars: | 2023-01-30 | by ( Amanda Goh | ) www.businessinsider.com time to read: +3 min

Gen Z is divided on the question of remote work, according to a new Dell Technologies study. In a survey, 29% of respondents said remote work is important, but another 29% said they favor office-based roles. As Insider's Aki Ito wrote in June, the preference for remote work is largely split by generation, with the oldest workers expressing the strongest preference for permanent remote work and the youngest workers — Gen Z — expressing the least preference. Many companies have been changing their remote work policies as the world continues to adjust after the pandemic. Meanwhile, JPMorgan's CEO Jamie Dimon is famously against remote work, and the company has been tracking staff office attendance using employee ID swipes.

☆ More than 1 in 4 checking account holders are paying fees. Here's how to avoid them
▼ + stars: | 2023-01-17 | by ( Lorie Konish | ) www.cnbc.com time to read: +4 min

sturtiEven with broad availability of free checking services, more than a quarter of checking account holders — 27% — are paying fees every month. The personal finance site conducted its online survey Dec. 7-12 and included 3,657 adults, of whom 3,069 have a checking account. Gen Z, who range in age from 18 to 26, comes in at the top of the list, with 46% of that generation's checking account holders paying monthly fees. Millennials, who are ages 27 to 42, come in next, with 42% of account holders paying monthly checking fees, Bankrate.com found. Older cohorts — Gen Xers, who are between 43 and 58, and baby boomers, ages 59 to 77 — are less likely to pay checking account fees.

☆ Gen Z workers are underrepresented in the federal government: report
▼ + stars: | 2022-11-14 | by ( Hanna Kang | ) www.businessinsider.com time to read: +4 min

Gen Z employees are underrepresented in the federal government, according to a new report. The nonprofit Partnership for Public Service analyzed federal retention trends centering on Gen X and Gen Z. The average turnover rate for Gen Z in the federal government — more than 12% — was also significantly higher than the federal government-wide rate at around 6%. Congress will, however, soon have its first Gen Z member in Maxwell Frost, a 25-year-old Democrat who won Florida'sFinancial stability was a chief concern among Gen Z workers, who on average had more than $18,000 in student debt in 2021. With the COVID-19 pandemic still present, workplace flexibility and easy-to-use digital technologies were also among the priorities of Gen X and Gen Z federal employees, according to the report.

☆ America’s housing dream is broken
▼ + stars: | 2022-11-03 | by ( Allison Morrow | ) edition.cnn.com time to read: +7 min

New York CNN Business —A little over a decade ago, the dominant narrative about the housing market was that Millennials simply weren’t buying. As that 2020 housing boom begins to go bust, those who managed to close on a home in the crush of competition fed by rock-bottom mortgage rates should count themselves extremely lucky. “And this year were facing increasing home prices while mortgage rates are also climbing.”Oh yeah, one other thing: In addition to mortgage rates going up, home prices also shot up, with the median peaking at $413,800 in June. As affordability reaches crisis levels, now is a good time for federal and local governments to rethink the way we frame the American Dream. Another strong data point on jobs will only reassure the Fed that the labor market can withstand more rate hikes.

☆ This pandemic consumer trend is still going strong. How to get behind it
▼ + stars: | 2022-10-16 | by ( Christina Cheddar Berk | ) www.cnbc.com time to read: +4 min

As CNBC Pro has previously reported, pet ownership in the U.S . is booming, and will help sustain a higher level of sales in the coming years. However, that 4% increase in pet ownership has resulted in an 11% gain in pet spending, it said. "Despite now being [circa] 30 months away from the start of the pandemic, pet care is still going strong," AllianceBernstein analysts wrote. That pace is faster than 8% global growth rate from 2021 to 2022 predicted by Euromonitor and Bernstein analysis, the report said. It owns Diana Pet Foods, and is the leading pet food ingredients company.

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