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☆ Get them on social media and keep it authentic, Gen-Z consultants advise candidates
▼ + stars: | 2022-11-05 | by ( Irie Sentner | ) www.nbcnews.com time to read: +4 min

“The Gen Z electorate can make or break the election in some of our key races,” said Ashley Aylward, 26, a research manager at HIT Strategies, a Washington-based public opinion research firm focusing on youth and minority voters. The firm was started in 2019 “because we were seeing so many political operatives kind of just dismissing the emerging electorate — young people, people of color,” she said. As more of Gen Z reaches voting age, experts have advised candidates to change their strategies to appeal to new voters. Experts said social media — and TikTok specifically — are key in strategizing for the Gen Z vote in the 2022 election. Experts emphasized that Gen Z cares about authenticity and casualness; candidates can “miss the mark” when they “don’t use the language that young people do," Aylward said.

☆ Adidas is on the hot seat to cut ties with Kanye West
▼ + stars: | 2022-10-24 | by ( Jon Sarlin | ) edition.cnn.com time to read: +6 min

Balenciaga and Vogue publicly cut ties last week, and on Monday talent agency CAA dropped West as a client, and production company MRC said that it’s shelving a documentary on West. Celebrities including Kat Dennings, Josh Gad and Meg Stalter condemned Adidas for sticking by West. We are waiting @adidas,” read Shannon Watts’ tweet in response to the incident that received more than 100,000 likes. Earlier this month after West wore a “White Lives Matter” shirt in public, Adidas said that it was reviewing its lucrative partnership with his Yeezy brand. With pressure mounting and West’s hate campaign against Jewish people continuing, it seems the question is when, not if, Adidas will cut ties.

☆ This is Gen Z’s favorite restaurant, survey says
▼ + stars: | 2022-10-22 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +1 min

New York CNN —It’s been a good year for Chick-fil-A – a recent survey ranked it as Gen Z’s top restaurant, with 15% of respondents listing it as their favorite choice. The annual Piper Sandler study surveyed 14,500 teens in 47 states, whose average age was just under 16 years old (15.8 years old, to be exact.) Starbucks came in second at 12% of teens, followed by Chipotle (7%), McDonald’s (6%) and Olive Garden (3%). But that was primarily because it’s so popular that it has a lot of cars lined up for its meals. The chain’s support for anti-LGBTQ organizations and its opposition to same-sex marriage has been at the center of political debates and calls for boycotts.

☆ The South Asian comedians who walked so Gen Z could run
▼ + stars: | 2022-10-16 | by ( Sakshi Venkatraman | Sakshi Venkatraman Is A Reporter For Nbc Asian America. | ) www.nbcnews.com time to read: +10 min

Those kids are now young adults, and that state of South Asian comedy looks far different than it did 10 years ago. “The South Asian people I grew up with, we were all collectively embarrassed of our culture and background,” said Ayaon Yadav, 21. If not for the Indian comedians before me who did use the Indian accent, I would not be where I am today. “I don’t do the Indian accent because I feel like, in a way, the punch line becomes the accent,” she said. “But if not for the Indian comedians before me who did use the Indian accent, I would not be where I am today.

Tapping into that millennial nostalgia has become the way Miller and many other creators with similar throwback content pay their bills. And brands know that partnering with such creators, who have specifically built their followings around nostalgia content, can help them get more exposure from a desired demographic. It’s no surprise that nostalgia content has become so popular — as the age-old saying goes, everything old becomes new again. Nostalgia content feels authentic and plays to shared experiences, which helps it perform well with Gen Z and millennials alike, Karwowski said. In one video, Miller collaborated with the singer and 2000s heartthrob Jesse McCartney to promote his U.S. tour.

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