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The Google-owned video platform dominated streaming TV viewing for all of 2023, ahead of Netflix, by one widely cited measurement. It also only includes free YouTube, not YouTube TV, YouTube's pay TV service. With those platforms included, YouTube takes second place in monthly TV viewing, behind linear giant Disney, with an 11.5% share. In 2023, YouTube reached a deal to make NFL's Sunday Ticket games an add-on for YouTube TV subscribers. YouTube TV is a $72.99 a month bundle of TV channels.
Persons: , It's, Here's, Nielsen, isn't, it's, influencers, Gen, Zers, alums Organizations: Service, YouTube, Google, Netflix, Disney, Warner Bros, Paramount, NFL, Business, Showtime, Starz, Procter, Procter & Gamble, Nielsen, Hollywood, Madison Ave, Read, Shorts, Warner Bros ., Deloitte, Alpha Locations: Procter &, Netflix's
Millennials are losing their cool
  + stars: | 2024-06-19 | by ( Emily Stewart | ) www.businessinsider.com   time to read: +16 min
Millennials may not be there yet on pants, or at least that's what I, as a millennial, tell myself. The internet is fueling the millennials vs. Gen Z discourse, but underlying it is something deeper: millennials raging against the dying of the light. "It's really beneficial for brands that at least the online discourse has millennials looking to Gen Z for trends. The nature of internet culture, much of which was created by millennials, puts a unique bent on the discourse and how creators and influencers address millennials. Gen Z, be nice to your friendly millennial next door, and vice versa.
Persons: we're, We're, Valeria Penttinen, Julie Erickson, , Erickson, Michael Miraflor, Hannah Grey, Justin Timberlake's, Claire Tassin, Jean Twenge, Gen X, Silents, they're, X, It's, Penttinen, millennials, Harley Block, Joel Steckel, I'm, that's, Devon Price, Price, Twenge, it's, Miraflor, Gwen Stefani, Martha Stewart, Alpha, Gen, They'll Organizations: Northern Illinois University, Morning, New York University, Starbucks, Loyola University Chicago's School, Professional Studies, Sports Illustrated Locations: Toronto, America
They love to customize their food, they're suckers for a menu hack, and they crave spicy dishes, restaurant executives and experts say. Menu hacks fly on social mediaGen Zers are more inclined to try out menu hacks, creating new dishes using items already available on the menu. AdvertisementAt Caribou Coffee, younger customers — Gen Alpha, Gen Zers, and younger millennials — are most likely to modify their drinks, CMO Erin Newkirk told BI. They crave spicy foodGen Zers are big fans of spicy food, executives previously told BI. In a 2022 poll by Morning Consult , US Gen Z respondents listed chicken as their second-favorite food overall, behind only pizza.
Persons: , Gen, Taylor Swift, Zers, They're, Joe Labombardo, It's, Alessandro Biascioli, Lizzy Freier, Tom Boland, he'd, Boland, Piper Sandler, Justin Sullivan, Labombardo, Gen Z, Alpha, Gen Zers, millennials, Erin Newkirk, Andy Rebhun, Kuttig, Gen Zs, pao, it's, Liang Lim, Cane's, Joe's, Z, they're, Caribou's Newkirk Organizations: Service, Business, Higher, Getty, Bojangles, Coffee, El Pollo, Morning, Piper, Foods Locations: Chipotle, Nashville
But Gen Z has a new target: Gen Alpha. Zoomers are starting to tease Gen Alpha tweens, saying they are stunted when it comes to socializing because of what they say is their addiction to screens. Nicholas Drake, a content creator, described the blue light stare as a "nonchalant, just unbothered look on their face." A TikToker called Hannah said she was recently served by a "Gen Alpha kid" and that the "blue light stare is so real." Terms such as "blue light stare," Varbanova said, "makes people feel more in control."
Persons: , boomers, Gen Z, Alpha, Gen Alpha tweens, They've, Gen Alpha, Nicholas Drake, They're, Zers, Katya Varbanova, Lyndsey, Hannah, Flora Wells, Brenda Christensen, Christensen, Wells, Gen, Varbanova Organizations: Service, Business, Stellar Public, Inc, Alpha Locations: millennials
Gen Alpha tweens who spoke with Business Insider are unconvinced that fear of aging is behind their new obsession. Related VideoGen Alpha's spending powerBy all accounts, Gen Alpha is going to be a mighty generation of big spenders. But Gen Alpha skincare enthusiasts are taking their newfound habit seriously. The survey of nearly 3,000 respondents included 537 US-based 13- to 17-year-olds who were asked about antiaging, skincare, and beauty. Where influences lieIt may be that Gen Alpha kids are learning from their parents as children of millennials and Gen Zers.
Persons: , Alpha tweens, Gen Alpha, They're, Zers, Gen Alphas —, NIQ, Alpha, Janice Miller, Miller, I've, Jenny Grant Rankin, Piper Virginia Rankin, Piper, Valerie Aparovich, Aparovich, Shayan, Rankin's, antiaging, Thorne, YouGov, Z, Alphas, BI's Eve Upton, Clark, tweakments, Geeta Yadav, Yadav, Dr, Alexandra Forsyth, Forsyth, Maeve Organizations: Service, Alpha, Business, Bliss, NYU School of Medicine, Gen Alpha, Mashable Locations: skincare, Sephora, millennials
New York CNN —Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. And the drink is also a new foray into non-alcoholic drinks for Mark Anthony Brands, as Americans consume less alcohol. Más+ by Messi is a low-sugar drink containing electrolytes and vitamins without artificial sweeteners, colors or caffeine. Hydration and energy drinks are projected to be a $60 billion market by 2032, growing roughly 6% annually, according to Precedence Research. “Gen Alpha is up for grabs, and that is who these new generation energy drinks are aiming to capture especially as they enter teenage years.”
Persons: New York CNN — Logan, Lionel Messi, White, Mark Anthony Brands, Messi, Miami Punch, Ballon, Seltzer, Andrea Hernández, , , ” Hernández, Alpha Organizations: New, New York CNN, Soccer, Paul’s, Gatorade, Miami, Inter Miami, Orange, Major League Soccer, Messi, Beverage Co, Research, BodyArmor, CNN Locations: New York, Miami, America
“The spicy trend is here to stay,” Sally Lyons Wyatt, packaged goods and foodservice industry advisor with market research firm Circana, said in an interview with CNN. Spicy plus sweet give you “Swicy.” And yes, brands are trying to make it a thing as they look for ways to stretch out the spicy trend. Starbucks in the spring also introduced limited-time hot honey drinks, made with wildflower honey infused with chili peppers, such as Hot Honey Affogato and Hot Honey Espresso Martini to the menu at its Starbucks Reserve roasteries and select US stores. Nestle has also trotted out recent spicy innovations such as California Pizza Kitchen’s hot honey croissant crust pizza, Stouffer’s spicy nacho mac and Hot Pockets x Hot Ones. “Americans have made cult-favorites out of condiments like Sriracha and hot honey.
Persons: ” Sally Lyons Wyatt, ” Lyons Wyatt, Millennials, Gen Z, Gen Alpha, ” Lyons, Gen, Martini, , Lyons Wyatt, Jennifer Creevy, WGSN, Jeff Gritchen, Alpha, Creevy, , ” Creevy, Mustafa Shamseldin, “ We’ve, Nestle, Primo, nacho, Varchasvi Singh, ” Singh Organizations: New, New York CNN, Walmart, Target, CNN, Starbucks, Disney California, MediaNews, Orange, Register, USA Pepsico, Foods, Pepsico, ” Nestle, Nestle, Tombstone, Mintel Locations: New York, America, Sonoma, Anaheim , California, Korea, , Tombstone, USA, North America, California
"I have friends that say that TikTok Shop has ruined the app," Casey Lewis, a trends researcher, said. "It can be good — especially as TikTok moves to TikTok Shop — if they're able to capitalize on this shift and sell products more effectively to older users." Just because something is going viral on TikTok doesn't necessarily mean Gen Z is behind it. The same could be said of Gen Z, which would explain the generations' shared fascination with a time before smartphones and round-the-clock news. The Gen Z users I spoke with didn't seem particularly concerned about an influx of olds.
Persons: Keara Sullivan, Zers, Rushmore, Sullivan, Ryan Broderick, Adam Bumas, Broderick, TikTok, , Cory Doctorow, it's, Kevin Munger, Doctorow, Casey Lewis, Lewis hasn't, Gen Zers, Jonathan Gelfond, Taylor Lorenz, Lorenz, Munger, Gen Z, Lewis, Stanley, Alpha, Zers —, Gen Alpha, hasn't, millennials, Jason Parham, Leslie Horn Petersen, she's, Gen, didn't, I've, Emilie Friedlander Organizations: New, Pew Research Center, Facebook, Senate, Microsoft, Penn State, Little League, Business, QVC, UC Santa Barbara, The Washington Post, YouTube Locations: New York, tfym, millennials, Brooklyn, Philadelphia
Millennials are anxious avocado-eaters who'll never own property, while Gen Zers are depressed snowflakes who take liberties at work. So in the spirit of finding some common ground amid all the mud-slinging, BI asked six therapists what their clients from different generations commonly talk about in therapy. Gen Alpha are also forming friendships outside their family and independent of their parents or carers, and that's reflected in what kids worry about. Diana Garcia, a therapist in Florida, works mainly with older Gen Zers between 18 and 26. MillennialsLike Gen Zers, millennials, who are in their late 20s to early 40s, also feel insecure because they compare the "perfect lives" they see on social media with their own, Owen said.
Persons: , Millennials, who'll, Gen Zers, X, It's, Gen, Gallup, we're, Israa Nasir, Generation Alpha, There's, Georgina Sturmer, Elena Popova, Amanda Macdonald, Gen Alpha, Alonso, Gen Alphas, Jill Owen, Z, Owen, Diana Garcia, Nasir, Sturmer, Gen Xers, that's, boomers, we've Organizations: Service, Alpha, Business, Gallup, Generation, Centers for Disease Control, CDC, British Association for Counselling, Psychotherapy, Therapists Locations: New York, New Jersey, Florida
Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.
Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada
It's a victory for CEO Bob Iger against activist investor Nelson Peltz. AdvertisementDisney CEO Bob Iger has officially prevailed in his battle against activist investor Nelson Peltz. Disney had been expected to prevail in the Peltz proxy battle. AdvertisementThe battle, though, likely prompted Iger and the board to redouble its focus on the next Disney CEO. "Regardless of the outcome of today's vote, Trian will be watching this company's performance," Peltz said at the meeting before the decision.
Persons: Bob Iger, Nelson Peltz, , Peltz, Jay Rosulo, Horacio Gutierrez, Disney's, Maria Elena Lagomasino —, Iger, Disney, Neuberger Berman, Trian, Gen Z, Alpha, Bob Chapek, Iger's, Jason Schloetzer Organizations: Disney, Service, Trian Partners, CNBC, California Public Employees, Epic Games, ESPN, Georgetown University's McDonough School of Business
A vote for the Disney's slate of board members will show support for Iger's performance as CEO since he returned to lead the company in November 2022. AdvertisementIt's the culmination of months of tussling between Disney and Peltz, who has been waging war against Disney's board since January last year. "When I sold Lucasfilm just over a decade ago, I was delighted to become a Disney shareholder because of my long-time admiration for its iconic brand and Bob Iger's leadership." And proxy advisory firm Institutional Shareholder Service recommended shareholders vote for Peltz, though not Rasulo. Advertisement"We wish the very best to Bob, this management team, and the board," Peltz said on CNBC at the time.
Persons: , Bob Iger, Nelson Peltz's Trian, that's, Peltz, Jay Rasulo —, Maria Elena Lagomasino, Michael Froman, Gen, Alpha, Jason Schloetzer, BlackRock, Rowe Price, Iger, Roy Disney's, Laurene Powell Jobs, George Lucas, Lucas, Bob Iger's, Donald Duck's, Ludwig Von Drake, Schloetzer, Trian, That's, Neuberger Berman, Ike Perlmutter, he'd Organizations: Service, Disney, Nelson Peltz's Trian Partners, Business, Century Fox, Epic Games, Georgetown University's McDonough School of Business, Vanguard, Street Journal, ValueAct Capital, Walt, Star Wars, Lucasfilm, New York Times, California Public Employees, CNBC, Netflix, ABC, ESPN, Marvel, Financial
Sabrina Wiggins took responsibility for raising her grandson when he was around 3 months old. The 47-year-old shared what it's like as a Gen X grandparent raising a Gen Alpha kid alone. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . When Aiden was around 3 months old, my daughter agreed that it would be better if I took over raising him. Raising Aiden has involved some sacrificesBut I got by with the support from my family.
Persons: Sabrina Wiggins, , Aiden, I'd, — I'd, They'll, I'm, Wiggins, I've Organizations: Alpha, Service, Navy, Business Locations: Florida
Read previewGeneration Alpha — the kids born between 2010 and 2024 — is the first not to know a world without AI or social media. Meanwhile, social media companies, like TikTok, have been in the hot seat regarding their negative effects on youth — from mental health to sexual exploitation. "They're learning who they are, and how to explore, and how to move out into the world," Galinsky said. Galinsky said social media is not all bad, but some parts can be difficult for young people. Set up social media rules with your childrenGalinsky said parents should let children get involved in developing a plan for their social media use.
Persons: , Ellen Galinsky, Galinsky, you've, It's, Eliza Filby, Filby, it's, Alpha's Organizations: Service, The American Academy of Child, Psychiatry, Business, Alpha
The obsession with lavish weddings grew to a fever pitch in the years following the start of the Covid-19 pandemic. That’s bad news for wedding vendors who provide services like videography, photo booths and catering. Meanwhile, those vendors are facing a more worrisome existential threat: a looming drop in the overall number of weddings. But she said that so far in 2024, weddings are “cooling a bit.”A recent wedding where Gabrielle Stone served as the planner. In another life, some of those would-be couples who never met in 2020 could have gotten engaged this year.
Persons: , Shane McMurray, What’s, McMurray, Gabrielle Stone, ” Stone, Stone, Kay, Jared, Gina Drosos, , Z, ” McMurray, Toni Burrowes, Burrowes, didn't, Toni Burrowes “, Alyssa Young, We've, Alyssa Young “, it’s, ” Young, It’s Organizations: CNN, Signet Jewelers, Kay Jewelers, Signet, Alpha, University of Virginia, Brigham Young University, Bureau of Labor Statistics Locations: Boston, Zales, Central Florida, San Antonio, Texas
Tweens gravitate to Sephora and Ulta for the same reason that adult shoppers do. Carlo Allegri/ReutersThe retinol products sold in beauty products stores, she said, are for mature skin of older consumers. The beauty products chain also operates several hundred smaller format Sephora stores inside of Kohl’s department stores. Jennifer O’Brien celebrated her twin daughters’ 12th birthday at an event held at a Sephora store in Long Island, New York. Jennifer O’Brien's treated her twin daughters to a skincare event for their birthday this year at a Sephora store.
Persons: New York CNN — Tweens, skincare, , Lauren Penzi, gravitate, , Stacey Tull, Tull, “ Retinol, it’s, Carlo Allegri, Penzi, she’s, Ulta, tweens, She’s, ” Penzi, Moët Hennessy Louis Vuitton, Jennifer O’Brien, Jennifer O’Brien Ulta, O’Brien, Stanley, JC Penney, Jennifer O’Brien's, Jennifer O’Brien “, Gen Alpha, Sheryl Jorgensen Masowdi’s tween, Sheryl Jorgensen Masowdi, Masowdi Organizations: New, New York CNN, Gen Alpha, CNN, influencers, , Gen Locations: New York, Sephora, New York City, Missouri, Manhattan, United States, Long Island , New York
Read previewTrader Joe's mini tote bags have only been on sale for a couple of weeks — and they've already sparked a lucrative online resale market. Hundreds of people have already bought the mini tote bags from the online marketplace. "The size is ideal for smaller shopping trips, to pick up those few items you forgot the first time around," Trader Joe's says in the product description. Probably not," one TikToker said in a video of her mini tote. Have you bought a mini tote bag from Trader Joe's?
Persons: , they've, Stanley, Joe's, Quencher, Alphas Organizations: Service, Business, eBay
Sephora's CEO said the company had benefited from the "lipstick effect," The FT reported. Sephora's CEO, Guillaume Motte, told The FT that its sales success, which is highlighted in LVMH's 2023 annual results, benefited from the "lipstick effect." In-store sales have driven Sephora's recent growth, Motte told The FT. In the annual results report, Arnault linked the company's growth to the "ever-growing popularity of Sephora's store concept worldwide." The US is Sephora's biggest market and "we are gaining market share there like crazy," Motte told The FT. Across North America, Sephora reached $10 billion in revenue in 2023.
Persons: LVMH, , Guillaume Motte, Alpha, Gen Zers, Motte, Bernard Arnault, Jeff Bezos, Arnault, Sephora Organizations: Service, FT Locations: North America
Many of these new residents are single Gen Zers, millennials, and students. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . For some, that's meant flocking to the Midwest, and its promises of cheaper living, more space, and friendly neighbors. While the initial pandemic bump in Midwest residents has slowed a little, its population level is still above pre-pandemic highs. Gen Zers, the oldest of whom are 27, make up the greatest percentage of movers, followed by millennials, topping out at age 43.
Persons: , Gen Zers, millennials, Zers, Gen Xers, Gen Alpha, haven't, Redfin, Texans —, James McClure, Alcynna Lloyd, McClure, Lloyd Organizations: Service, Gen, Census, Midwest, Texans Locations: Midwest, California , Florida, Texas, East Coast, New York, Massachusetts, Wisconsin, Minnesota, Austin
"The other day, my daughter told me the names Ashley or Amanda — or my name is Amber — are like old people names," Cimiotti said in her video. But as Scarlett pointed to her teachers and her friends' parents' names, Cimiotti realized she was right. AdvertisementPopular names have changed since millennials were childrenCimiotti's daughter's comments reflect changes to trending names since millennials were born. But since 2021, none of those names were even in the top 100 most popular names for babies, highlighting how parents' approach to naming has transformed in recent years. But names have always come in and out of styleMillennial parents may associate childhood with names like Ashley and Samantha.
Persons: , Amber Cimiotti, Scarlett, Ashley, Amanda —, Amber —, Cimiotti, Erica, Samantha, Josh, Kyle, Tiffany, Where's Nancy, Frank, millennials, Cimiotti's, Amanda, Amber, Olivia, Emma, Alpha, Sophia, Amelia, I'd, Scarlett Johansson, Linda, Jennifer, Em, @emdoodlesandstuff Organizations: Service, Business, Social Security Administration, Social Security Locations: Chad, Charlotte
Beauty CEO Tarang Amin told CNBC's Jim Cramer how the cosmetics company is growing quickly and expanding its consumer base across multiple countries and age groups. Amin lauded E.l.f. 's successful marketing and social media strategy, in particular highlighting how it helped bring about global success. He said international business was up 119% last quarter, with strength in the U.K., Canada and Italy. And second, given our strength in social media, the Italian consumer already knew about E.l.f.
Persons: Tarang Amin, CNBC's Jim Cramer, Amin, E.l.f, DOUGLAS, Gen, Gen X, Jennifer Coolidge, Judy Organizations: Gen Alpha Locations: Canada, Italy
However, Disney continues to lose money in its streaming service business, though it has cut those losses compared to last year. The announcement of a planned ESPN service comes one day after ESPN, along with Fox Corporate and Warner Bros. it’s pretty dramatic in terms of the amount of time spent in games,” Iger said on CNBC. Disney’s foray into the video gaming space comes as competitor Netflix also ramps up their expansion into video games. In December, Netflix launched three mobile-friendly games from Grand Theft Auto, one of the best selling video game franchises ever.
Persons: CNN —, Bob Iger, Disney, ” Iger, Taylor, , Iger, , Nelson Peltz, ‘ Fortnite, Alpha, Maruf Organizations: CNN, CNN — Disney, Wall, ESPN, Disney, Hulu, CNBC, Netflix, Fox Corporate, Warner Bros ., , Epic Games, Theft Locations: Hulu, India
Disney's fiscal first-quarter earnings per share beat expectations and it said its full-year EPS will rise at least 20% from 2023. Iger also unveiled his strategy and timeline for bringing Disney's flagship sports network ESPN into the streaming era. AdvertisementThe company will launch a stand-alone streaming service with ESPN and its sister networks in the fall of 2025, something Iger called "inevitable." Even if there's consumer demand, the JV faces several hurdles, from challenges brought by existing distributors to antitrust opposition, LightShed Partners wrote in a note published ahead of Disney's earnings release. Challenges aside, the new sports streaming strategy is a big step forward for Iger and Disney.
Persons: , Bob Iger's, Iger, Taylor Swift, Nelson Peltz, Bob Chapek's, Peltz's, Disney, Paul Verna, Alpha, LightShed, Iger didn't, Trian, Elon Musk, Gina Carano's, Iger's Organizations: Service, Disney, Epic Games, Peltz's Trian Fund Management, Blackwells, ValueAct, Business, Iger, Insider Intelligence, ESPN, Disney's, Fox, Warner Bros, JV, LightShed Partners, Marvel, CNBC Locations: Moana
Beauty , the viral cosmetics brand beloved by young consumers, raised its guidance for the third time in a row on Tuesday after it posted 85% sales growth during its holiday quarter. The company saw torrid revenue growth even as it faced tough comparisons. It now expects net sales to be between $980 million and $990 million in fiscal 2024, compared to a previous range of $896 million to $906 million. Online sales represented 24% of overall revenue during the quarter, compared to 15% in the year-ago period. During the quarter, E.l.f.
Persons: E.l.f, Tarang Amin, Gen Z, Jennifer Coolidge, Amin, Read Organizations: LSEG, CNBC, Gen, Alpha, Walmart, Target Locations: skincare, E.l.f
New York CNN —Football’s youngest fans will be able to watch Super Bowl LVIII announced by SpongeBob SquarePants and the rest of the gang from Bikini Bottom. Characters from the cartoon SpongeBob SquarePants will join the telecast live. Sandy Cheeks (voiced by Carolyn Lawrence) will make her sideline reporting debut during the Super Bowl LVIII telecast live "Super Bowl LVIII Live from Bikini Bottom". But fans of the long-running show will recognize a 2001 classic next Sunday — there will be a “Sweet Victory” performance in the Super Bowl telecast. In the 2019 Super Bowl, halftime act Maroon 5 paid tribute to the song that the SpongeBob characters sang in a 2001 episode (in the episode, the characters of the Bikini Bottom were performing in the Bubble Bowl, a spoof of the Super Bowl.)
Persons: New York CNN —, SpongeBob SquarePants, SpongeBob, Sandy Cheeks, Carolyn Lawrence, Paramount SpongeBob, Tom Kenny, Patrick Star, Bill Fagerbakke, Nate Burleson, Noah Eagle, Larry, Lawrence, Slimetime ”, Dylan Gilmore, Nick, Gen Z, Alpha, Taylor Swift’s, Travis Kelce, ” Sean McManus, Chris Nowinski, Stephen Hillenburg, Travis Scott, , Organizations: New, New York CNN, New York CNN — Football’s, Nickelodeon, CBS Sports, Super, Kansas City Chiefs, San Francisco 49ers, Paramount Global, CBS, Paramount, Allegiant, NFL, New Orleans Saints, Chicago Bears, Nick NFL, Chiefs, NFL Nickelodeon, Saints, Bears Locations: New York, Las Vegas
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