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Solari wasn't the only American to veer wildly between frugality and all-out spending sprees during the pandemic. In particular, younger people — Gen Z and millennials — have seen the early parts of their careers and critical years of their financial lives defined by the shifting sands of the pandemic economy. The strange pandemic-savings paradoxThe pandemic recession did not actually mean people had no money. The Fed found that the top quartile of earners added nearly $1.5 trillion to their savings through spending reductions, even as the pandemic consumed millennials and Gen Z's savings. If the mantra of the pandemic recession was giving everyday Americans money, the reaction is now to yank that back.

☆ A company says it added mammoth DNA to plant-based burgers and that they tasted much more 'intense' and 'meatier' than the cow version
▼ + stars: | 2023-04-07 | by ( Kelsey Vlamis | Morgan Mcfall-Johnsen | ) www.businessinsider.com time to read: +5 min

A Belgian startup says it added woolly mammoth DNA to a plant-based burger. The mammoth myoglobin gave it a more intense taste and aroma, and a richer color, the CEO said. But it's unclear when, if ever, mammoth protein will make it to grocery store shelves. The Belgian startup Paleo says it added woolly mammoth protein to a plant-based burger — and that the result was more intense than with cow. Sanctorum said the company added the mammoth protein to several different versions of plant-based burgers and tasted it.

☆ Does bottled water go bad? When it's safe to drink expired water and what to do with a contaminated bottle
▼ + stars: | 2023-03-23 | by ( Emily Swaim | ) www.businessinsider.com time to read: +7 min

Bottled water can have an expiration date, though it's legal in the US to sell expired water. Drinking expired water probably won't harm you, especially if the water was stored properly. So while an expired water bottle from the fridge may be safe to drink, the bottle you forgot in your hot car trunk or on a sunny shelf probably isn't. What to do with an expired water bottleIf you suspect your water is bad, boil it to kill off any potential pathogens. Oliver Rossi / Getty ImagesIf you're a frugal or environmentally-conscious person, you may wonder how to salvage your expired bottled water.

☆ Are you switching to freeze-dried eggs? Here's what a food scientist says you need to know to stay safe
▼ + stars: | 2023-02-18 | by ( Renée Onque | ) www.cnbc.com time to read: 1 min

Just about everything is more expensive today than it was a year ago, but especially eggs. Compared to January of last year, the price of meats, poultry, fish and eggs increased by 8.1%, according to Consumer Price Index's data. The soaring price of this grocery staple is causing some people to turn to unconventional ways to preserve them — like having their eggs freeze-dried. If you're planning to make the switch to freeze-dried eggs, here are some tips about how to do so safely, from Donald Schaffner, a professor of food science at Rutgers University. Plus, advice on how to get the best bang for your buck from fresh eggs.

☆ A TikTok creator’s homemade pickled products have sparked online conversation surrounding food safety
▼ + stars: | 2022-12-29 | by ( Brahmjot Kaur | ) www.nbcnews.com time to read: +8 min

A TikTok creator’s recent apology after people accused her of improperly packaging her homemade pickled products before selling them online has sparked discourse surrounding influencers and whether they should be allowed to promote and sell homemade food items on the app. Britanny Saunier, executive director of the nonprofit organization Partnership for Food Safety EducationSocial media creates "enthusiasm" around homemade products, said Britanny Saunier, the executive director of the nonprofit organization Partnership for Food Safety Education. The backlash toward PickleMeEverything’s products comes several months after another viral product raised eyebrows over similar food safety fears. He said he’s concerned about the growing number of TikTokers who don’t know or use food safety while promoting food products. Food Science Babe pointed out in her video that several popular creators had promoted PickleMeEverything’s products.

☆ Plant-based meat startup Heura just raised $20 million as it aims to become Europe's industry leader. Here's the 35-slide pitch deck it used to raise the funds.
▼ + stars: | 2022-10-25 | by ( Tasmin Lockwood | ) www.businessinsider.com time to read: +3 min

Spanish alternative protein startup Heura just raised $20 million through a crowdfunding campaign. We got an exclusive look at the 35-slide pitch deck it used to raise the funds. Alternative protein startup Heura just raised 20 million euros (around $20 million) as sales of its alternative meats more than doubled in the first half of the year. The pair set about creating healthy meat alternatives that look, feel, and taste like animal-based meat while just using plant-based ingredients. Heura remains committed to growing the plant-based food sector across Europe, as it has done in Spain, Añaños told Insider.

☆ The CEO of a plant-science startup that's raised $27 million shares the biggest lessons he learned about pitching investors while at Y Combinator
▼ + stars: | 2022-09-08 | by ( Sasha Weilbaker | ) www.businessinsider.com time to read: +6 min

He was accepted into Y Combinator and adjusted his pitch to focus on a quick business sell. Since Y Combinator, the company has secured $27 million from three funding rounds. This led to the founding of The Supplant Company. Companies like Airbnb, Instacart, Dropbox, and more have gotten their starts through Y Combinator. "One of the hard things I learned at Y Combinator is the difference between doing what's right for the business versus doing what you want to do," Simmons said.

☆ $6.1 billion cloud startup Benchling hired executives from top software companies like Atlassian, Workday, and ServiceNow as it looks to its next phase of growth
▼ + stars: | 2022-08-25 | by ( Paayal Zaveri | ) www.businessinsider.com time to read: +5 min

Benchling, which makes cloud R&D software for life sciences companies, boomed during the pandemic. Benchling has grown in size and valuationBenchling makes cloud software to help life sciences companies make their research and development more efficient. He sees a huge opportunity to bring life sciences companies into the cloud, especially given that there aren't many other software companies serving that specific market. The company's new CTO and product chief will be key to making that happen. Shawna Wolverton, chief product officer at Benchling BenchlingWolverton, meanwhile has experience in helping build out Salesforce's platform, which in turn fostered an ecosystem around the cloud giant's products.

☆ I'm the cofounder of Crumbl Cookies. Here's how we captured Gen Z and became a cult favorite.
▼ + stars: | 2022-07-14 | by ( Kimanzi Constable | ) www.businessinsider.com time to read: +7 min

Sawyer Hemsley founded Crumbl Cookies in 2017 with his cousin in while he was still at college. This as-told-to essay is based on a conversation with Sawyer Hemsley, the 30-year-old cofounder and chief operating officer of Crumbl Cookies. In May 2017, Jason said he'd invest $10,000 into the cookie business if we could find a good deal on a building. We talked about our chocolate-chip cookies on social media and paid for Instagram and Facebook ads. If a previous cookie's strength score was under 13%, we take it back into the research-and-development kitchen to improve it.

☆ LaCroix is facing a lawsuit over the mysterious ingredient that has made it a huge hit — here's what we know about it
▼ + stars: | 2018-10-05 | by ( Kate Taylor | ) www.businessinsider.com time to read: +3 min

Read previewFor years, LaCroix lovers have been faced with a mystery: What are natural essences? But with the brand claiming the drink contains no calories or artificial flavors, understanding what the phrase actually means can be confusing. A new class-action lawsuit filed against the brand's parent company, Natural Beverages, claims that LaCroix's all-natural claims are false and that these natural ingredients are actually synthetic. "It's all about safety as assessed by experts in nutrition, food science, food toxicology, and medicine." There are no sugars or artificial ingredients contained in, nor added to, these extracted flavors."

Persons: —, LaCroix, LaCroix's, Beaumont Costales, LaCroix Beaumont Costales, Roger Clemens Organizations: Service, Business, Natural Beverages, Beverages, Food and Drug Administration, University of Southern, Popular Science Locations: University of Southern California

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