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[1/5] Samsung Electronics' flagship smartphone Galaxy S23 is seen on display at an unveiling ceremony in Seoul, South Korea, January 30, 2023. The Galaxy S23 smartphone series has better cameras and faster chips than its predecessor, but analysts said early sales would face weak demand as consumers spent less on discretionary goods amid surging inflation. In the United States, the base Galaxy S23 will be priced from $799 and two higher-specification versions, the S23 Plus and S23 Ultra, from $999 and $1,199, respectively. In that tough environment, analysts said Samsung's mobile strategy would centre on profitability through premium offerings, including the S series and foldables. Samsung said on Tuesday that a decline in low- and mid-range smartphone sales in the fourth quarter had been greater than expected.
CCS Insight published its annual predictions report on Tuesday in which the group' analysts make forecasts about future products and trends. In the latest report, CCS Insight predicted Apple would launch a foldable iPad in two years' time rather than start with a foldable iPhone. "Right now it doesn't make sense for Apple to make a foldable iPhone. The analyst said that a foldable iPhone would likely need to cost around $2,500. Predictions about a foldable iPhone meanwhile have been around for at least four years.
Honor CEO George Zhao launched the company's Honor 70 smartphone in Europe during a virtual presentation at the IFA trade show in Berlin, Germany. Honor, which was spun off from Chinese technology giant Huawei in 2020, is trying to boost its market share outside of China. Honor, the smart devices company spun off from embattled Chinese tech giant Huawei, plans to launch a foldable phone in overseas markets as it looks to challenge Apple and Samsung on the global stage. Honor faces an uphill battle outside of China where it has less than a 1% smartphone market share. Alongside the upcoming foldable phone, Honor is placing emphasis on the more expensive premium end of the smartphone market outside of China.
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