[1/5] Samsung Electronics' flagship smartphone Galaxy S23 is seen on display at an unveiling ceremony in Seoul, South Korea, January 30, 2023.
The Galaxy S23 smartphone series has better cameras and faster chips than its predecessor, but analysts said early sales would face weak demand as consumers spent less on discretionary goods amid surging inflation.
In the United States, the base Galaxy S23 will be priced from $799 and two higher-specification versions, the S23 Plus and S23 Ultra, from $999 and $1,199, respectively.
In that tough environment, analysts said Samsung's mobile strategy would centre on profitability through premium offerings, including the S series and foldables.
Samsung said on Tuesday that a decline in low- and mid-range smartphone sales in the fourth quarter had been greater than expected.