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☆ I built a website that brings in 6 figures in passive income. Here are my best tips on getting started, from using Google AdSense to growing organic traffic.
  + stars: | 2023-05-17 | by ( Robin Madell | ) www.businessinsider.com   time to read: +11 min
He says getting advertisements onto his site was simple, and now he gets payouts every month. That motivated me to add some new features and optimize the site for search engines. I couldn't find any good resources on the web or in the Google search results with the information I sought. This is where an ad network came in — using a network to sell ad space keeps the entire process passive. For a small web publishing business, monthly net profit can be as simple as ad revenue minus hosting costs.
☆ Meta just suffered a major Facebook ad glitch that has advertisers asking about refunds
  + stars: | 2023-04-26 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +6 min
Michael Nagle | Bloomberg | Getty ImagesOver the weekend, Alex Gorlick experienced what he called the worst Facebook glitch he's seen in the decade he's worked in digital advertising. A spokesperson for Facebook parent Meta acknowledged there was an ad glitch but declined to provide details or an explanation as to why it happened. Additionally, the Facebook ad bug impacted companies running ads tied to Earth Day. Hott noted that Facebook experienced a major ad glitch a day before Black Friday in 2020 as well as another similar bug earlier that summer. The main issue for advertisers will be whether they get refunds from Meta because of the glitch, industry experts said.
☆ Chinese retailers helped lift Meta's first-quarter sales in a tough online advertising market
  + stars: | 2023-04-26 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +2 min
Meta can thank Chinese retailers for helping lift the company's first-quarter sales after three consecutive quarters of revenue declines. It's a sign that China's recent easing of its zero-Covid policy has indirectly benefited Meta, with Chinese companies using Facebook and Instagram's massive reach around the world to land new customers. Still, Meta's sales grew only 3% year over year to $28.65 billion during the first quarter, underscoring that there's still turbulence in the digital advertising market. Li said that Meta also saw stronger demand in the quarter as Russia's war in Ukraine passed its one-year mark as of February. Indeed, the company's Reality Labs unit, which is building the virtual reality and augmented reality technologies needed for the yet-to-be developed metaverse, logged nearly $4 billion in first-quarter losses off $339 million in sales.
☆ The 5 absolute worst ways to earn passive income, according to a 6-figure entrepreneur who's tried dozens of them
  + stars: | 2023-04-23 | by ( Jen Glantz | ) www.businessinsider.com   time to read: +8 min
Flipping products, making money through ads, and credit-card bonuses were a waste of her time. At first, I was making passive income as the stocks increased in value, and I sold off a few shares to make a profit. Trying to make passive income in the stock market is risky, especially when you're someone who doesn't fully understand it. In the end, this passive income stream proved to be stressful, time-consuming, and risky. After earning those bonus points, I redeemed them for cash or statement credits, and called that passive income.
☆ The Obscure G.O.P. Bookkeeper at the Center of the George Santos Mess
  + stars: | 2023-04-21 | by ( Grace Ashford | Nicholas Fandos | ) www.nytimes.com   time to read: +2 min
The degree to which Ms. Marks was aware of Mr. Santos’s numerous biographical deceptions is not clear. In May 2021, Red Strategies USA was born. The placements cost $3,800, though Mr. Hafizi paid Red Strategies $12,000, according to a person with direct knowledge of the arrangement. Red Strategies was not the only company Mr. Hafizi patronized that was tied to Ms. Marks, who was also his treasurer. By then, Ms. Marks and Mr. Santos were just a few weeks from an unlikely upset victory that would alter the course of their careers.
☆ 5 marketing experts on how to pull off a heritage-month campaign that's authentic and builds trust with the community
  + stars: | 2023-04-18 | by ( Erica Sweeney | ) www.businessinsider.com   time to read: +7 min
"I want all businesses to make people of all stripes feel warm and welcome," he told Insider. "There are times when something can be well-intentioned but could be wildly off," he told Insider. Michelle Thames, founder of Thames Media Solutions. Courtesy of Michelle ThamesAuthentic marketing resonates with people and is more likely to boost brand awareness, said Michelle Thames, founder of Thames Media Solutions in Chicago. "It's definitely important to have a connection instead of just posting a meme and slapping up a picture, which doesn't really resonate," she told Insider.
☆ I grew my Shopify store while in college and sold it for $1 million on OpenStore. Here’s how.
  + stars: | 2023-04-17 | by ( Ella Hopkins | ) www.businessinsider.com   time to read: +5 min
Max Medroso started his microscope business, TheSTEMKids, while at college in 2020. Medroso sold his business for $1 million to OpenStore, a startup that buys Shopify stores. While I was at college studying mechanical engineering in 2020, I came across a portable microscope while browsing Amazon. Courtesy of OpenStoreI tested my business idea before buying in bulkI went to college wanting to start a business. When I set up a Shopify store to sell my microscopes in September 2020, I wanted to test out the idea before I bought lots of stock.
☆ Trump campaign raised $7 million since indictment, aide says
  + stars: | 2023-04-03 | by ( Kevin Breuninger | ) www.cnbc.com   time to read: +2 min
Former US President Donald Trump sits in the rear of his limousine as he departs Trump International Golf Club in West Palm Beach, Florida, on April 1, 2023. Former President Donald Trump's 2024 campaign raised $7 million in the days after his indictment in Manhattan, a top campaign aide said Monday. Senior Trump aide Jason Miller announced the haul as the ex-president was en route to New York City ahead of his expected arrest and arraignment on Tuesday. Trump has repeatedly decried District Attorney Alvin Bragg's probe as a "witch hunt," and has attacked the DA himself in vitriolic terms. After the grand jury's vote, Trump's campaign started running Facebook ads that seized on the development.
☆ A gag order for Donald Trump is 'extremely likely' once he's before a judge, legal expert says
  + stars: | 2023-03-31 | by ( Nicole Gaudiano | Brent D. Griffiths | ) www.businessinsider.com   time to read: +7 min
But once he's arraigned, it's "extremely likely" he'll be put under a gag order, one expert said. But the judge is likely to issue a gag order on the lawyers from both sides, along with Trump, he said. If there's a gag order, Levin said Trump will be "very limited" in what he's able to say, even if there may be proxies who speak for him. Former Indiana Attorney General Jeff Modisett said he also expected that a judge could narrowly craft a gag order that could survive an appeal. "Theoretically, a litigant who breaks a gag order could be thrown in jail," he said.
☆ Trump campaign uses newly restored Facebook page to fundraise off indictment
  + stars: | 2023-03-31 | by ( Brian Schwartz | ) www.cnbc.com   time to read: +6 min
The archive shows at least three different Trump campaign fundraising ads that leverage the indictment. The Facebook ads, run through Trump's page, say they were paid for by the Trump Save America Joint Fundraising Committee. The political action committee raises money for the Trump campaign and Save America, the former president's leadership PAC. The Facebook ad archive shows a majority of those who have seen that Friday fundraising ad alone are men and women over the age of 65. A Trump campaign spokesman did not respond to a request for comment when asked how much the former president's campaign has raised since the indictment.
☆ I made $363,000 last year from self-publishing my books. Here's how I did it spending less than $20 a week on ads and winning over BookTok.
  + stars: | 2023-02-21 | by ( Ella Hopkins | ) www.businessinsider.com   time to read: +6 min
She connected with readers through authors' Facebook groups and by posting regularly on #BookTok. I decided to also publish my books through Kindle Select, which made my books accessible on Kindle Unlimited, a KDP subscription serviceI've always been a big reader, and I used Kindle Unlimited when I was struggling with money. I'd found so many authors I loved on Kindle Unlimited — it was important to me to have my book available there, too. I decided to make my books accessible to Kindle Unlimited readers. I connected with new readers by posting videos and doing takeovers of other author's Facebook pagesI hustled hard on social media.
☆ Meta allowed a Kremlin-linked oligarch to run Facebook ads calling for uprisings against pro-Western government in Moldova
  + stars: | 2023-02-17 | by ( Joshua Zitser | ) www.businessinsider.com   time to read: +4 min
Meta allowed a Moldovan oligarch, sanctioned by the US, to run paid Facebook ads, per AP. Meta removed the ads, but only after they reached an audience of millions. The paid Facebook ads featured oligarch Ilan Shor, who now lives in Israel after being convicted of massive financial fraud. In one ad, Shor, who heads the pro-Russia Shor Party, can be heard accusing Sandu's government of corruption. Moldova was rocked by mass protests late last year, which were organized by the Shor Party, the largest of which took place shortly after the ads were placed.
☆ Investors and techies gather in San Francisco to bathe in generative A.I. hype sparked by ChatGPT
  + stars: | 2023-02-17 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +8 min
They were there to discuss the latest craze capturing the attention of the tech world: generative artificial intelligence. The underlying AI software powering ChatGPT, a kind of machine-learning technology known as a "large language model," isn't new. As Bessemer Venture Partners' Sameer Dholakia told audience members, generative AI could change "the lives of billions of people." Blackwell credits OpenAI and ChatGPT with showing people what's possible with generative AI, shining a spotlight on the industry at large. But for one day in San Francisco, generative AI was more than just a tool.
☆ After I was hacked, people charged thousands of dollars to my credit cards — I took 5 steps to keep it from happening again
  + stars: | 2023-02-12 | by ( Chris Boutté | Freelancer | Content Creator | ) www.businessinsider.com   time to read: +6 min
A message from a hacked friend on Facebook meant my information was out in the open for anyone. But one day, last summer, I decided to check my Facebook account and had a message from an old friend asking, "Is this you?" Someone had charged almost $200 in Facebook ads to my PayPal account. I set up notifications from PayPal and my bankI set up notifications for all of my accounts, including PayPal. What I've learned is they try your email and password for the most popular websites where you can order things and link your account information.
☆ Amazon is the latest threat to Facebook as ad targeting suffers
  + stars: | 2023-02-10 | by ( Jonathan Vanian | ) www.cnbc.com   time to read: +11 min
"So many people start their shopping on Amazon," Hassett said in an interview. People take selfies in front of the logo of Facebook parent company Meta on November 9, 2022 in Menlo Park, California. Liu Guanguan | China News Service | Getty ImagesFor Loftie, Amazon and Google provide better value because a shopper is showing intent by searching for a particular item. "In the near term, we expect Meta ad share to decline further in '23 given macro headwinds and the pivot to Reels," they wrote. Rachel Tipograph, CEO of marketing technology firm MikMak, said there are other unforeseen costs tied to Amazon advertising.
☆ Biden doubles down on needling Republicans over proposed Social Security and Medicare cuts: 'I'm your nightmare'
  + stars: | 2023-02-09 | by ( Kimberly Leonard | Warren Rojas | ) www.businessinsider.com   time to read: +11 min
"I guess I shouldn't say any more," he said, "but particularly on Social Security and Medicare." Rubio, who is in the rumored mix for the 2024 GOP nomination, said anybody who supports slashing Social Security or Medicare is delusional. "You have to listen to what the president said the last couple of years about protecting and fighting for Medicare and Social Security." "I've never ever said I would reduce Medicare or Social Security benefits. As for Social Security, its trust funds are expected to be insolvent by 2035, which would trigger 20% in cuts across the board.
☆ The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead
  + stars: | 2023-01-30 | by ( Danni Santana | ) www.businessinsider.com   time to read: +9 min
HydrowWhat it is: indoor rowing machineTotal capital raised: $255 million22. ipsaWhat it is: fine frozen dinners made to be heated on stove tops or in ovensTotal capital raised: Undisclosed23. MadhappyWhat it is: fashion and lifestyle brand focused on creating conversation around mental healthTotal capital raised: $1.8 million28. MugsyWhat it is: online retailer best known for its jeansTotal capital raised: None32 .Oliver CabellWhat it is: luxury footwear minus the markupsTotal capital raised: None33. The Normal BrandWhat it is: lifestyle brand that sells rugged clothing for men and women inspired by the MidwestTotal capital raised: None46. Win Brands GroupWhat it is: holding company with brands selling outerwear, home goods, and candlesTotal capital raised: $90 million50.
☆ I made more than $877,000 in revenue last year selling emotional-intelligence card games online. Here's how I built my business.
  + stars: | 2023-01-27 | by ( Vartika Puranik | ) www.businessinsider.com   time to read: +8 min
Jenny Woo is the founder of Mind Brain Emotion, which sells emotional-intelligence card games. But in 2018, I quit my job at the Montessori school and founded my company, Mind Brain Emotion, where I sell practical card games on emotional intelligence. I used Amazon Ads to bid on keywords that consumers used to search for similar productsA bid is the amount of money you're willing to spend toward a keyword or advertisement. I did more market research between fall 2018 and February 2019, and another card deck was born, 52 Essential Relationships, in March 2019. I went backward to move forward in my business because I recognized that in order to have genuine conversations, trust and understanding are prerequisites.
☆ I launched my brand with $40 in 2016 and hit $4 million in revenue last year. Here's how to start a business with little or no money.
  + stars: | 2023-01-25 | by ( Alexandra York | ) www.businessinsider.com   time to read: +5 min
Tori Dunlap, the founder of Her First $100K, launched a blog as a side hustle in 2016 with just $40. Six years later, her business has booked more than $4 million in annual revenue. The culmination of these efforts helped Dunlap book more than $4 million in revenue in 2022, documents viewed by Insider showed. Here's her advice for building a business with little or no money. When TikTok viewers wanted more-nuanced content than a 60-second video would allow, we invested in launching our podcast in 2021.
☆ How to start an online fashion store, from a Kentucky couple whose e-commerce business earned $65 million brand
  + stars: | 2023-01-11 | by ( Jennifer Ortakales Dawkins | ) www.businessinsider.com   time to read: +9 min
Tori and Chris Gerbig launched Pink Lily, an online women's fashion store, in 2014 as a side hustle. In May 2021, the $65 million brand averaged 11,000 products sold on its site a day. "The easiest way that we've built up the brand is because I am a customer of the brand," Tori said. More recently, Pink Lily has benefitted from viral moments on TikTok with styling tips and influencer content. Buying out a style makes it a Pink Lily exclusiveIn May 2021, Pink Lily averaged 11,000 products sold on its site a day, which Insider confirmed through documentation.
☆ Facebook considering whether to allow Trump to return, decision expected in ‘coming weeks’
  + stars: | 2023-01-02 | by ( Donie O'Sullivan | ) edition.cnn.com   time to read: +4 min
CNN —Facebook’s parent company Meta is considering whether to allow former President Donald Trump back on to its platforms and is due to announce its decision in the coming weeks, a company spokesperson told CNN on Monday. Trump was banned from Meta’s platforms Facebook and Instagram after the attack on the US Capitol in January 2021. Nick Clegg, Meta’s president of global affairs, said he is overseeing the decision. In a blog post in June 2021, Clegg explained how the company would consider allowing Trump back on its platforms. “Based on Meta’s own statement on standards for allowing Trump back on the platform, his account should continue to be restricted.”
☆ Shopify had a bumpy 2022, with a stock split, layoffs, and more. These are the biggest stories about the e-commerce company.
  + stars: | 2022-12-29 | by ( Madeline Stone | ) www.businessinsider.com   time to read: +10 min
After seeing explosive sales and revenue growth during the earlier days of the Covid-19 pandemic, the Canadian e-commerce company saw its business come back down to earth this year. Shopify employees are granted restricted stock units, or RSUs, in addition to their base salaries. MayOn May 2, Shopify announced plans to acquire e-commerce fulfillment startup Deliverr for more than $2 billion. The acquisition was intended to help Shopify merchants offer one and two-day shipping to their customers. On December 15, Shopify announced that it was doubling down on its sustainability efforts by investing $11 million in carbon removal projects.
☆ I made more than $1.3 million last year from self-publishing books on Amazon. Here's how I promote them and keep most of the profits.
  + stars: | 2022-12-14 | by ( Ella Hopkins | ) www.businessinsider.com   time to read: +7 min
Mark Dawson started publishing on Kindle Direct Publishing after his first books didn't sell well. This as-told-to essay is based on a conversation with Mark Dawson, 49, an author from Salisbury, England, about publishing via Kindle Direct Publishing. My first two books didn't sell. I had started writing another book in 2010. I quit my job in November 2014 and started writing books full time.
☆ I started my T-shirt-printing side hustle with a press I bought on Facebook for $45. Now the business is making $50,000 a month in sales on average.
  + stars: | 2022-12-08 | by ( Kimanzi Constable | ) www.businessinsider.com   time to read: +6 min
Ari Simpson, 39, bought a T-shirt press on Facebook Marketplace for $45 to start her side hustle. It gave me the confidence to start researching materials or machines I needed to start my own T-shirt business. I started my business with a $45 heat press from Facebook MarketplaceI got on Facebook Marketplace and found someone selling a used T-shirt heat press for $45. Using the heat transfers I'd been given and some old shirts, my husband and I started pressing T-shirts. The business now has three part-time employees who press T-shirts and fulfill orders, and our children still have their roles in the business.
☆ Peter Thiel's VC fund backs TreeCard, a fintech that plants trees when you spend
  + stars: | 2022-11-30 | by ( Ryan Browne | ) www.cnbc.com   time to read: +5 min
TreeCard offers users a spending and money management platform tied to a debit card made from wood. TreeCardTreeCard, a climate-conscious digital money app, raised $23 million from investors in a new financing round. Though based in the U.K., TreeCard chose the U.S. as its launch market. The TreeCard app includes a game that lets users visualize how many trees their activity has helped produce. TreeCard offers clients up to 3% of annualized interest on their deposits, a feature it offers through third-party vendors.
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