Film star Tom Hanks took to Instagram in October to warn consumers about an AI-generated deepfake ad in which he appeared to endorse an unnamed company’s dental plan.
Photo: Evan Agostini/Invision/Associated PressSome TikTok users recently encountered an ad in which the YouTube star known as MrBeast appeared to offer 10,000 new iPhones for just $2 each.
The deal sounded too good to be true, and it was.
MrBeast last month joined film star Tom Hanks and CBS anchor Gayle King in a growing cohort of celebrities who say scammers have made unauthorized use of their likenesses in convincing, AI-generated deepfake ads hawking phones, fake dental plans and dubious weight-loss solutions.
Persons:
Tom Hanks, Evan Agostini, MrBeast, Gayle King
Organizations:
Instagram, Associated, CBS