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☆ TikTok's Lunden and Olivia Stallings are straight people's favorite lesbian couple. What do they owe queer fans?
▼ + stars: | 2024-01-25 | by ( Kate Taylor | ) www.businessinsider.com time to read: +29 min

Lunden and Olivia told me their mission as influencers was to "represent and inspire others to be their authentic self." Advertisement"I did feel represented by them," Asia said, but the tweets "showed me that they are still white women." "We are especially confident in our sexuality and the way that we feel and who we are," Olivia told me. Lunden and Olivia told me they want to advocate for all LGBTQ+ people, including those who don't look like them. It's a chance, the couple told me, to combat the hate and negativity LGBTQ+ parents face.

Persons: Lunden Stallings, Olivia Bennett, Monique Lhuillier, Lunden, Taylor Swift, Stallings, David Yurman, preppy, Olivia, TikTok, Kendrick Brinson, who's, you've, Madison Mathews, sunnies, peck, they'd, Brooklynites, Remington, Zeta Tau, Olivia DMed Lunden —, Justin Bieber, snapbacks, haven't, Lunden's, Ellie Goulding's, Olivia couldn't, Caroline Bayne, Lunden's TikTok, Zara, Mercedes, Sophie, It's, Jackie J, Jackie, There's, Bud Light, Dylan Mulvaney, influencers, They've, KenzKustomz, Krysten Stein, Black influencers, Stein, Hill, millennials Organizations: Naylor, People, Business, Alabama, Chevrolet, New York Post, Daily Mail, Madison, University of Central, Jacksonville State University, Zeta Tau Alpha, University of Alabama's, University, Minnesota, BI, Braves, Rover, Pride, Nielsen, Saks, University of Illinois Locations: Roswell , Georgia, Asia, Olivia, Charleston, LoveShackFancy, Powder Springs , Georgia, Atlanta, Blytheville , Arkansas, University of Central Arkansas, Alabama, Roswell, Austin, RushTok, Alpharetta, Charleston , South Carolina, Southern, Publix, Fayetteville , Arkansas, University of Illinois Chicago

☆ Corona-maker AB InBev to have first beer sponsorship with the Olympics
▼ + stars: | 2024-01-12 | by ( Micah Washington | ) www.cnbc.com time to read: +1 min

Anheuser-Busch InBev has scored a sponsorship for the upcoming Olympic Games, making it the first beer brand to ever sponsor the event. Corona Cero, one of AB InBev's non-alcoholic beers, contains less than 0.5% alcohol by volume, according to the company's website. It has a "characteristic as a category that is incredible, which is beer is local," Doukeris said. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

Persons: Corona, Doukeris, CNBC's Arabile Gumede, Dylan Mulvaney, Bud Organizations: Anheuser, Busch InBev, Games, Olympic Committee, IOC, Corona Cero, InBev's, InBev, Bud Light, Modelo Especial, U.S ., CNBC, NBCUniversal, NBC Sports, NBC Olympics, NBC Locations: Los Angeles, U.S

☆ More than 500 companies had perfect scores on top advocacy group's LGBTQ+ index
▼ + stars: | 2023-11-30 | by ( Courtney Reagan | ) www.cnbc.com time to read: +3 min

(Photo by Rodin Eckenroth/Getty Images)In a year stained by boycotts, protests and heightened consumer choice, hundreds of companies came through for LGBTQ+ equality, according to a leading advocacy group. The Human Rights Campaign Foundation awarded 545 companies with a perfect score on its annual Corporate Equality Index, which evaluates U.S. based companies that opt into the survey on their policies for LGBTQ+ equality. More than 800 of the 1,384 companies scored earned at least 90 of the possible 100 points. When the index first began in 2002, only 13 companies earned the highest score. Target scored a 95 this year, while Anheuser-Busch scored a 75.

Persons: Rodin Eckenroth, they're, Kelley Robinson, Robinson, JPMorgan Chase, Salesforce, Busch, Target, Brian Cornell, we've, Bud, influencer Dylan Mulvaney Organizations: Rights, Foundation, Employees, Cola, JPMorgan, HRC, Target, Anheuser, Nike Locations: Hollywood , California

☆ 'Give him the benefit of the doubt': Why one gay GOP leader is holding his fire on Mike Johnson — and wants to know if he has any gay friends
▼ + stars: | 2023-11-20 | by ( Bryan Metzger | ) www.businessinsider.com time to read: +17 min

Again, not to predetermine or predispose the speaker, I just don't know how many gay people he knows. Marjorie Taylor Greene said she voted against him in part because he voted for the "Democrat gay marriage bill." So you're out of step, you're out of line, Marjorie, if you've got a problem with gay marriage. I don't think during that time, President Obama or then-Vice President Biden were supportive of LGBT equality. I'm not surprised it tracks with where he is on gay marriage, it tracks with where he is on LGBT acceptance issues in society.

Persons: Mike Johnson's, We've, Charles Moran, —, Mike Johnson, Johnson, litigating, Moran, he's, Steve Scalise, Tom Emmer, …, Jim Jordan, I'm, Kat Cammack, Johnson's, litigate, He's, Marjorie Taylor Greene, Rick Allen, Emmer, Joe Biden, Marjorie, you've, I've, we've, Donald Trump's, Dylan Mulvaney, Bud Light, Obama, Biden, Hillary Clinton, It's, it's, Lawrence, Barack Obama, Eric Holder, That's, they're, haven't Organizations: Republican, Service, Republicans, Republican Conference, Representatives, Research, LGBT, Democrat, House Republican Conference, Senate, US Initiative, Trump, . Texas, Defense, Republican Party, Human, Education Law, HRC Locations: Roman, America, Louisiana, Georgia, ., Florida

☆ Anheuser-Busch says U.S. marketing head is leaving
▼ + stars: | 2023-11-16 | by ( Marley Jay | ) www.cnbc.com time to read: +1 min

Beer giant Anheuser-Busch says its head of U.S. marketing is leaving, months after its Bud Light brand lost its position as the top beer brand in the country. The company said U.S. Chief Marketing Officer Benoit Garbe will leave at the end of 2023 "in order to embark on a new chapter in his career," with U.S. Chief Commercial Officer Kyle Norrington taking charge of marketing activities. The company said other sales leaders will report directly to Anheuser-Busch CEO Brendan Whitworth. Bud Light lost its U.S. leadership title to Modelo Especial over the summer. Sales of the brand have been falling for years while Modelo's parent, Constellation Brands, gained steam and marketed itself more successfully to younger beer drinkers.

Persons: Bud Light, Benoit Garbe, Kyle Norrington, Brendan Whitworth, Whitworth, influencer Dylan Mulvaney, influencers Organizations: Anheuser, Busch, Bud, ., U.S, Modelo Especial, Constellation Brands, NCAA, women's, Conservative

☆ Anheuser-Busch US CMO is stepping down after Bud Light sales sink
▼ + stars: | 2023-11-15 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +2 min

New York CNN —Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues. The world’s biggest brewer reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales. The brand’s Bud Light customers abandoned the beer after it partnered with transgender influencer Dylan Mulvaney and botched its response to the controversy. Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may be one of the steps.

Persons: New York CNN —, Busch, Benoit Garbe, “, ” Garbe, Kyle Norrington, Bud, influencer Dylan Mulvaney, reshuffling, ”, Brendan Whitworth, Bud Light, Michel Doukeris, –, Jordan Valinsky Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Bud Light, Anheuser, InBev, Modelo, Mulvaney Locations: New York

☆ Target CEO blames aggressive behavior, serious threats for pulling some Pride merchandise
▼ + stars: | 2023-11-02 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +2 min

Target CEO Brian Cornell defended his decision to pull some of the retailer's Pride Collection merchandise off shelves earlier this year, saying backlash against the items led to the most serious safety threats that he can recall in his decade with the company. Target has sold merchandise timed for Pride month, which celebrates LGBTQ+ people and issues in June, for more than a decade. In August, Cornell said the strong reaction to the company's Pride collection contributed to Target's disappointing sales in the second quarter. Cornell said in the CNBC interview he thinks the Pride response is no longer hurting Target financially, though he noted the retailer faces other challenges. Cornell's full interview with CNBC will air later Thursday as part of CNBC Evolve.

Persons: Brian Cornell, CNBC's Becky Quick, Cornell, We've, George Floyd's, Becky, I've, influencer Dylan Mulvaney Organizations: . Beverage, InBev, Bud, CNBC, CNBC Evolve Locations: Minneapolis

☆ Premarket stocks: American inequality is rising despite higher wages
▼ + stars: | 2023-11-01 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +7 min

The median (or mid-point) net worth for households has also increased. And while the median net worth has increased significantly, it’s still under $200,000 — far short of the estimated amount Americans should have in retirement savings. Bud Light sales keep sinkingBud Light continues to drag on Anheuser-Busch InBev’s bottom line in the United States, reports my colleague Jordan Valinsky. In the summer, Bud Light lost its long-held top-selling American beer title to rival Modelo. In an effort to jumpstart sales, Bud Light has been rolling out marketing campaigns and partnerships it thinks will placate fans.

Persons: it’s, ”, “ Consumers, ” Dana Peterson, Bud, Bud Light, Jordan Valinsky, Dylan Mulvaney, Elisabeth Buchwald, Biden, ’ Organizations: CNN Business, Bell, New York CNN, Labor Department, Consumer Finances, Governors, Federal Reserve, Conference, Board, “, Conference Board, Wall, Dow, Nasdaq, Bud Light, Anheuser, Busch, InBev, Modelo, Beer Business, NFL, UFC Locations: New York, Black, United States

☆ The head of AB InBev's entertainment studio has exited in the latest marketing shakeup at the Anheuser-Busch parent
▼ + stars: | 2023-10-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

AB InBev's studio head is out, the latest marketing shakeup at the Anheuser-Busch parent company following the Bud Light fiasco . The company put seasoned AB InBev marketer Lauren Denowitz in charge as global studio head while enlisting help from Oscar-winning Michael Sugar's production company, Sugar23, and branded entertainment guru Jae Goodman . Bud Light faced months of conservative-led protests and falling sales over its partnership with transgender influencer Dylan Mulvaney. The Anheuser-Busch controversy started in April when the company sent Mulvaney a personalized Bud Light can for a March Madness contest. The fallout has dragged down US performance for two quarters in a row, even as AB InBev beat expectations in the most recent quarter.

Persons: Bud, Lauren Denowitz, Michael Sugar's, Jae Goodman, Bud Light, influencer Dylan Mulvaney, Denowitz didn't, Michel Doukeris Organizations: Anheuser, Busch, Hollywood, InBev, Brands, Bud Light, UFC

☆ Beer giant AB InBev beats forecasts, but Bud Light boycott continues to hit U.S. revenues
▼ + stars: | 2023-10-31 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

Anheuser-Busch InBev, the world's biggest brewing firm, on Tuesday beat expectations for the third quarter, despite an ongoing drag from controversy surrounding its online Bud Light campaign. Revenue rose 5% over the period to $15.57 billion, ahead of a company-compiled forecast of 4.7%. However, Bud Light — which lost its spot as the top-selling U.S. beer over the summer amid a conservative-led boycott, protesting its partnership with transgender influencer Dylan Mulvaney — weighed on U.S. performance, the company said. It marks the second quarter in which the Bud Light controversy, which includes criticism of the company for failing to support Mulvaney amid the backlash, has hit U.S. sales. Analysts at RBC Europe said the company's performance stood out within a "turbulent quarter" for earnings, noting beats on organic revenue growth and EDITDA growth expectations, despite a North America sales miss.

Persons: Bud, Bud Light, influencer Dylan Mulvaney — Organizations: Anheuser, Busch InBev, Revenue, RBC Europe, North, Brewers, Carlsberg, Heineken Locations: East, Africa, Asia, Europe, Brussels, U.S, North America, Southeast Asia

☆ Bud Light sales keep sinking
▼ + stars: | 2023-10-31 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light continues to drag Anheuser-Busch InBev’s bottom line in the United States, but the world’s biggest brewer’s sales rose because of higher prices. The company reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales, as an ongoing backlash to Bud Light continues. The brand’s customers turned their backs on Bud Light after the company partnered with a transgender influencer – and then muddled its response. Tuesday’s report painted a bleak picture for Bud Light, sales and shipments of which have weakened dramatically since its brief and limited partnership with trans influencer Dylan Mulvaney in the spring. Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Persons: Bud Light, –, Dylan Mulvaney Organizations: New, New York CNN, Anheuser, Busch, InBev, Modelo, UFC, Beer Business, BUD Locations: New York, United States, East, Africa, Asia, Pacific, Europe

☆ Bud Light tries for a comeback with a focus on sports and concerts
▼ + stars: | 2023-10-31 | by ( Stefan Sykes | ) www.cnbc.com time to read: +3 min

The company's revenue fell nearly 14% from July to September in the U.S., its largest market, as Bud Light sales sank. Bud Light sales started falling in April after a conservative boycott of the brewer's partnership with transgender influencer Dylan Mulvaney. Anheuser-Busch is now trying to turn around the brand's fortunes by marketing Bud Light through platforms it considers uncontroversial. Moving forward, the company plans to promote Bud Light at events like football games and concerts, he said. "This was the result of one campaign," he said of the Mulvaney partnership, which featured her face on a Bud Light can.

Persons: Light, Bud, influencer Dylan Mulvaney, Bud Light, Bump, Michel Doukeris, Folds, Doukeris, Wall Organizations: Anheuser, Busch InBev, U.S, Bud Light, Modelo Especial, U.S . Bud, Nielsen, Bump Williams Consulting, CNBC, Busch, NFL, Stagecoach, Revenue Locations: U.S, Mulvaney

NEW YORK (AP) — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will become the UFC's “Official Beer Partner” in the U.S. starting Jan. 1, the two companies announced. Bud Light has also faced backlash from Mulvaney’s supporters and LGBTQ+ rights groups, who say the company didn’t do enough to support her. In June, Bud Light lost its place as America’s best-selling beer after more than two decades, slipping into second place behind Mexican lager Modelo Especial. As Bud Light sales plunged, Anheuser-Busch InBev reported a 10.5% fall in U.S. revenue for this year's second quarter.

Persons: Bud Light, Dana White, influencer Dylan Mulvaney, Bud, Stella Artois, Corona Organizations: UFC, Anheuser, Busch, InBev, Bloomberg, Crypto.com, Modelo Especial, Constellation Brands, Busch InBev, Bud Light Locations: U.S

☆ Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to turn around Bud Light sales
▼ + stars: | 2023-10-24 | by ( Stefan Sykes | ) www.cnbc.com time to read: +2 min

Anheuser-Busch InBev's Bud Light will again become the official beer sponsor for the Ultimate Fighting Championship with a six-year marketing partnership, the companies announced Tuesday. As part of the agreement, Bud Light will receive exclusive and prominent branding at UFC fights and events, as well as in-arena promotion. The agreement comes on the heels of a conservative boycott against Anheuser-Busch's Bud Light that began this spring when the brand partnered with transgender influencer Dylan Mulvaney. The partnership grants Bud Light visibility in an estimated 900 million TV households in more than 170 countries. "Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago.

Persons: Busch, Bud Light, Bud, influencer Dylan Mulvaney, Dana White, Donald Trump's, Brendan Whitworth, White Organizations: Anheuser, CNBC, UFC, Modelo Especial, U.S, Busch, Modelo, Constellation Brands, Holdings Inc, Bud Locations: Las Vegas

The cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer. Included in the deal are well known labels like Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy. The New York City company also owns SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, and Green Flash Brewing Company. Tilray said that the transaction, which was announced in August, will triple its beer sales volume from four million cases to 12 million. A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video.

Persons: Tilray, Tilray Brands, Irwin Simon, Busch, Bud Light, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Bump Williams Organizations: Anheuser, Busch, Breckenridge Brewery, Point Brewing Company, Brewing Company, Redhook, Widmer Brothers Brewing, Cider Company, HiBall Energy, Tilray, New, SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Modelo, Nielsen, Bump Williams Consulting Locations: New York City

☆ Right-wing media fumes over Univision anchor’s debate questions
▼ + stars: | 2023-09-28 | by ( Oliver Darcy | ) edition.cnn.com time to read: +4 min

CNN —Republicans are enraged that their safe space was punctured at the second GOP debate by a Univision anchor. After welcoming viewers in Spanish (the debate was simulcast on Univision), Calderón queried the Republicans through the night on weighty issues related to immigration, hate crimes, health care, and more. But unlike what is typical on Fox News, Calderón declined to frame her questions in a manner favorable for the Republican candidates. “The Univision anchor’s questions seem to come from the comments section of Salon and Vox,” talk radio host Buck Sexton said. “I think the Univision lady thinks she’s at a Democratic Debate,” Fox News commenter Tomi Lahren added.

Persons: Ilia Calderón, Calderón, “, ’ ”, Ron DeSantis, Mike Pence, I’ve, Bud Light, Dylan Mulvaney, Greg Gutfeld, ” Gutfeld, Buck Sexton, commenter Tomi Lahren, ”, Matt Schlapp, Donald Trump, bode Organizations: CNN, Univision, Fox News, Republican, Los Angeles Times, Gov, Department of Homeland Security, “ Fox, DNC, Fox, RNC, Republican Party

☆ Companies turn to crisis PR firms when money, reputation is at risk
▼ + stars: | 2023-09-24 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +12 min

“A scandal breaking on a Tuesday is very different than one breaking on a Friday, because on Tuesday you’re going to have the rest of the week for stories to drop and snowball. You need to stick with the stance you’re taking, and it might mean you’re going to lose a subset of your audience. Dylan Mulvaney/InstagramThe most prominent case study experts pointed to was the Bud Light public relations fiasco in April, when America’s erstwhile No. “Oftentimes, now, the bigger risk is the social media spread.”“Prior to social media, people felt less empowered to share their opinions,” said Jennings. Often for crisis communication, you’re not trying to counter the reality, you’re trying to counter the perception.”However, as much as social media stokes the flames of PR crisis, the platforms can be effective mitigation tools.

Persons: “, ”, Ben Kaplan, ’ ”, Lauren Jennings, Alison Brod, Jennings, Rather, Evan Nierman, Deborah Hileman, Kaplan, we’re, We’re, Nierman, Dylan Mulvaney, Bud Light, Bud, influencer Dylan Mulvaney, Mulvaney, Bud Light’s, Brendan Whitworth, ” …, you’re, Johnson, ” “, stokes, that’s Organizations: CNN, Top Agency, Alison Brod Marketing, Communications, Institute for Crisis Management, InBev, Anheuser, Busch, Facebook, YouTube Locations: “

☆ Anheuser-Busch to stop cutting off Clydesdale horse tails after backlash
▼ + stars: | 2023-09-20 | by ( Stefan Sykes | ) www.cnbc.com time to read: +2 min

Anheuser-Busch InBev said it will no longer cut the tails of the iconic Clydesdale horses used in its signature Budweiser commercials and at events, following extended backlash from animal rights groups. However, the practice known as "docking," which can involve cutting through a horse's tailbone, has come under scrutiny. Anheuser-Busch on Wednesday said it has stopped cutting off tails. PETA said it found some representatives for Anheuser-Busch have said they trimmed the hairs on the tails rather than cut them off. In a statement to CNBC, PETA said it's celebrating the beer maker's decision to stop cutting horse tails by "cracking open some cold ones."

Persons: Dylan Mulvaney, Busch Organizations: Anheuser, Busch InBev, Clydesdale, Busch, Veterinary Medical Association, Animals, Budweiser, PETA, CNBC, American Humane

☆ Budweiser won’t cut off the tails of its famous Clydesdale horses
▼ + stars: | 2023-09-20 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +1 min

New York CNN —PETA said it’s “cracking open some cold ones” after Anheuser-Busch said it’s ending the practice of cutting the tails of Budweiser’s iconic Clydesdale horses. Budweiser has featured the horses, with their ubiquitous white feathered legs, in its ad campaigns for decades, from the holidays to the Super Bowl. But the practice of “docking,” which is when the tail’s hair is cut short and which can result in parts of the tailbone being shaved off, has long been under fire from animal rights groups. The American Veterinary Medical Association said the practice has become “cosmetically fashionable” in some breeds for competitions or shows. At least ten states have banned the docking of horses’ tails, the AVMA said.

Persons: Busch, it’s, ”, “, influencer Dylan Mulvaney’s Organizations: New, New York CNN, PETA, Anheuser, Clydesdale, Budweiser, Super, Veterinary Medical Association Locations: New York

☆ Fact Check-US swimmer did not reject ‘$3 million partnership with Nike’
▼ + stars: | 2023-09-07 | by ( Reuters Fact Check | ) www.reuters.com time to read: +2 min

Former competitive swimmer Riley Gaines has not rejected a multimillion-dollar partnership with Nike on account of the brand being “woke.” The claim shared online stems from a parody website. Regardless, the claim was taken seriously online with one Facebook user sharing the image with the caption, “Go WOKE...go Broke....” (here). The meme was first shared by the official America’s Last Line of Defense Facebook page (here). Gaines previously spoke out against Nike for its partnership with transgender influencer Dylan Mulvaney in April (here), (here). Swimmer Riley Gaines has not turned down a $3 million contract with Nike.

Persons: Riley Gaines, “, Gaines, “ Riley Gaines, “ I’m, “ Go, “ Dunning, influencer Dylan Mulvaney, Clay Travis, Buck Sexton, Read Organizations: Nike, Riley Gaines Center, Leadership Institute, Reuters, University of Kentucky, Defense, “ Dunning Kruger Times

☆ Bill Gates made a nearly $100 million bet on Bud Light
▼ + stars: | 2023-09-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

Gates bought the stock around the time A-B reported earnings that fully encompassed the fallout from Bud Light’s partnership with transgender influencer Dylan Mulvaney. Last month, A-B said that its US revenue fell 10% in the second quarter, hampered by falling Bud Light sales. A few weeks later, Modelo overtook Bud Light in sales at grocery and beer stores, according to NIQ data, marking the first time Modelo has ever beaten Bud Light on a year-to-date basis. However, the difference is slim with Modelo holding 8.34% share of dollars spent on beer vs. 8.28% for Bud Light through August 12. Gates, who has previously admitted that he’s “not a big beer drinker,” has bought other beer brands too.

Persons: Bud Light’s, Bill Gates, Melinda Gates, Gates, influencer Dylan Mulvaney, Bud, Bud Light, he’s, ” Organizations: New, New York CNN, Anheuser, Busch, Melinda Gates Foundation Trust, Revenue, Modelo, Bud Light, Heineken Holding Locations: New York, North America, Canada, United States

☆ Dylan Mulvaney — whose Bud Light promotion led to conservative protests — cracked a beer joke after winning a Streamy Award
▼ + stars: | 2023-08-28 | by ( Rebecca Cohen | Grace Mayer | ) www.businessinsider.com time to read: +3 min

Dylan Mulvaney won the 2023 Streamy Award for Breakout Creator. The trans creator may have been referring to her Bud Light ad campaign that has been overshadowed by conservative protests. Mulvaney took home the award for breakout creator at the Sunday night award ceremony, beating out TikTok it girl Alex Earle and Jake Shane — a.k.a. Conservative critics called for a boycott of the Bud Light brand, and LGBTQ+ advocates called on Bud Light to make clear its support for the LGBTQ+ community. The Bud Light controversy may be dying down: Bud Light sales took a hit in the months following the April post, but are now showing signs of a rebound.

Persons: Dylan Mulvaney, Bud, Mulvaney, Alex Earle, Jake Shane — a.k.a, Drew Afualo, Keith Lee, she'd, there's, I'm, Bud Light, Bud Light's Organizations: Service, Bud Light Locations: Wall, Silicon

☆ Modelo is now beating Bud Light for the entire year
▼ + stars: | 2023-08-22 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Modelo Especial is now officially America’s best-selling beer, dethroning Bud Light from the top spot it has largely held for the past two decades. Year-to-date sales data through August 12 shows it was tight, but Modelo eked out the top spot with an 8.34 share vs. 8.28 for Bud Light. Summer has been a bright spot for the Mexican lager, with Modelo surpassing Bud Light in May, June and July monthly sales. Modelo has held a 9.1 share for the past four weeks as Bud Light slipped to a 7 share of off-premise beer sales. There’s been some “material improvement,” for the Anheuser-Busch (BUD) brand Bud Light, according to Beer Business Daily, a trade publication.

Persons: Bud Light, Bud Light’s, There’s, BUD, Bud, Dylan, ” BBD, Greg Gallagher, ”, ” Gallagher, influencer, Busch Organizations: New, New York CNN — Modelo, Modelo, Bud, Anheuser, Busch, Beer Business, Constellation Brands, Corona, Constellation, CNN, Molson Coors, TAP, Miller Lite, Coors, Light, Modelo Especial, Revenue Locations: New York, North America, Canada, United States

☆ How Modelo dethroned Bud Light to become the top-selling U.S. beer
▼ + stars: | 2023-08-18 | by ( Natalie Rice | ) www.cnbc.com time to read: +4 min

1 beer in America due to a competitor's moves is not accurate," said Jim Sabia, executive vice president and managing director of Constellation Brands ' beer division. Bud Light's sales slump changed that. The data shows that on the four weeks ended on May 20, Modelo's share of total beer sales grew to 10.7%, while Bud Light's fell to 9.6%. "Modelo has been on a rise and Bud Light's been on a decline as we've seen overall shifts in the beer market in the last 10 years." But when it comes to success in the Mexican beer market, Constellation is relatively untouchable.

Persons: Jim Sabia, We've, Sabia, Bud Light's, Bud Light, influencer Dylan Mulvaney, Bart Watson, Gerald Pascarelli, There's, Greg Gallagher, we've Organizations: Modelo Especial's U.S, Constellation Brands, Modelo, Modelo Especial, Nielsen, Wedbush Securities, Anheuser, Busch InBev, Brewers Association, Beer Institute Locations: America, U.S, Corona, Pacifico, Mexico, United States, Circana

☆ Bud Light is winning over Americans again, 4 months after its collaboration with Dylan Mulvaney sparked a conservative boycott
▼ + stars: | 2023-08-17 | by ( George Glover | ) www.businessinsider.com time to read: +2 min

Bud Light is winning over Americans again. Conservatives turned on the brand after it started sponsoring the transgender TikTok personality Dylan Mulvaney. But a recent poll showed “substantive signs of progress” for the beer, according to Deutsche Bank. The German bank said Wednesday that the beer brand had shown "substantive signs of progress" in August as it tries to regain customers after its collaboration with Dylan Mulvaney sparked a conservative backlash. Back in April, transgender influencer Mulvaney posted a video promoting Bud Light as part of a partnership with the brand.

Persons: Bud Light, Dylan Mulvaney, influencer Mulvaney, Kid Rock, Ron DeSantis, Busch Organizations: Conservatives, Deutsche Bank ., Service, Deutsche Bank, Anheuser, Busch InBev, Modelo, Busch Locations: Wall, Silicon

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