The last time Don Lemon sat down to film a TV segment in April, he perched on a stool in front of the glaring lights of a CNN studio.
He will begin his next act, “The Don Lemon Show,” on X, the platform formerly known as Twitter.
In its former life as Twitter, the social media service never quite figured out how to attract influencers — and the money that comes with them.
Linda Yaccarino, X’s chief executive, is now relying on her television industry ties to make the site a destination for video creators.
If successful, the effort could bring advertisers and eyeballs back to the platform after its owner, Elon Musk, excoriated brands and told them not to spend their money with X.
Persons:
Don Lemon, Lemon, X, influencers, Linda Yaccarino, Elon Musk
Organizations:
CNN, Twitter