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Search resuls for: "Consumer Marketing"


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☆ Tripadvisor Names Its First CMO Since 2018
  + stars: | 2022-11-15 | by ( Patrick Coffee | ) www.wsj.com   time to read: +4 min
Tripadvisor Inc. has hired John Boris as its first chief marketing officer in more than four years as the online travel company hopes to serve consumers who are willing to pay more to book flights and hotels. Mr. Boris had been chief growth officer at Australian blockchain gaming startup Immutable Pty. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Its marketing expenses rose 58% to $234 million during the same period thanks, in part, to an increase in search-engine marketing, according to the company’s earnings report. Tripadvisor also recently replaced its retiring chief financial officer with Mike Noonan, formerly of dieting app Noom.
☆ TikTok Hires Former NBA CMO as Its New Marketing Chief
  + stars: | 2022-11-08 | by ( Katie Deighton | ) www.wsj.com   time to read: +3 min
ByteDance Inc.’s TikTok named the National Basketball Association’s former top marketer, Kate Jhaveri, as its global head of marketing as the video-sharing platform aims to continue its growth. Ms. Jhaveri will oversee the social-media platform’s consumer and brand marketing, reporting to Vanessa Pappas, TikTok’s chief operating officer, the spokeswoman said. Ms. Jhaveri also will head up TikTok’s marketing to content creators on the platform, and will work closely with Sofia Hernandez, TikTok’s global head of business marketing. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. Ms. Jhaveri had been chief marketing officer of the NBA from 2019 until August this year.
☆ NBA Hires CMO From Paramount as It Pushes Digital Products
  + stars: | 2022-10-27 | by ( Katie Deighton | ) www.wsj.com   time to read: +2 min
The National Basketball Association named media executive Tammy Henault to be its chief marketing officer as it sharpens its focus on its direct-to-consumer platforms. Ms. Henault joins the NBA after eight years at Paramount Global, where most recently she was senior vice president overseeing consumer marketing for the media company’s streaming platform, Paramount+, and led marketing strategy for its launch. She previously held marketing posts overseeing digital products at New York Times Co. and Time Inc. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. It also added NBA ID, a free membership program, to its roster of direct-to-consumer subscriptions products.
☆ Relevize helps companies maximize their revenue through channels like LinkedIn and Facebook. Check out the 15-slide deck it used to raise $6 million from Insight Partners.
  + stars: | 2022-10-19 | by ( Riddhi Kanetkar | ) www.businessinsider.com   time to read: +2 min
Relevize simplifies the distribution of marketing campaigns via partner channels like LinkedIn. A startup that enables companies to optimize their marketing and revenue streams through partner channels has raised a $6 million seed round from Insight Partners. Relevize aims to make the process of sellers interacting with multiple partner channels less complex by collating all digital campaigns into a single platform. Companies can choose to onboard new partner channels through Relevize, and based on the data provided on their campaign outreach, amend their marketing strategies. "We also sell our software directly to resale partners so that they can use it to more effectively manage and track the leads they receive through digital programs," Nardella told Insider.
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