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☆ The role of the CMO is changing. Here's what 6 experts had to say about marketing amid increased social awareness and new tech.
▼ + stars: | 2023-06-20 | by ( Michael Kaminer | ) www.businessinsider.com time to read: +11 min

This article is part of CMO Insider, a platform that explores how the role of chief marketing officer is evolving. High tech rules, but traditional media still matters, CMOs sayEven with the dominance of social platforms and the emergence of AI, traditional media still plays a key role for brands. "We rely on traditional media for content whose audiences are still engaging that way, whether it's out-of-home or broadcast. In hospitality, "traditional media still plays a huge role," said Accor's Schellenberger. 1 KPI is building awareness, traditional media is still the best way to do it, along with other digital media tools."

Persons: Ewan McIntyre, it's, Alex Schellenberger, Marian Lee Dicus, Kimberly Whitler, Jessica Jensen, Jensen, Colin Kaepernick, hasn't, Marian Lee, I'm, Whitler, Jonathan Adashek, IBM's, Adashek, ChatGPT, Somebody's, Schellenberger, Netflix's, Indeed's Jensen, Accor's, there's, Dicus, Charlotte, Gartner's McIntyre Organizations: Marketing, Accor, University of Virginia's Darden School of Business, Nike, Netflix, IBM, Research Locations: Paris, jobseekers, Germany

☆ For companies, the stakes are high this Pride
▼ + stars: | 2023-06-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

New York CNN —Companies have long embraced Pride Month in June as an uncomplicated way to market to members of the LGBTQ+ community while telegraphing progressive values. Gavin Newsom called out Target’s CEO for “selling out the LGBTQ+ community to extremists.”The current landscape “is alarming,” Todd said. “That middle ground is going away.”So this year, companies that want to participate in Pride have to be prepared to take a real stance. Some of those lashing out have described a campaign against Pride itself, rather than Bud Light or Target (TGT) specifically. It won’t be worth whatever they think they’ll gain.”It’s no coincidence that the anti-trans assault comes as trans rights are under legal attack across the nation.

Persons: Bud Light, Bud Light’s Instagram, Bud, BUD, Eric Thayer, ”, Daniel Korschun, “, —, Jared Todd, Gavin Newsom, ” Todd, ” Korschun, Sen, J.D, Vance, J, Justin Sullivan, Anna Moneymaker, Matt Walsh, Sarah Kate Ellis, Ellis, Trevor, Seth Wenig, ” Ellis, Todd, It’s, didn’t, Colin Kaepernick, Drexel’s, Korschun, Jared Watson, ” Watson, Watson, Pattie Gonia, ’ ” Watson, ’ Organizations: New, New York CNN — Companies, Target, Bud Light, Anheuser, Busch, National LGBT Chamber of Commerce, Bloomberg, Getty, Drexel University, Wall Street, Foundation, Human Rights, HRC, California Gov, —, Pride, Twitter, HumanRights, UCLA School of Law, GLAAD, Morning, Nike, New York University, “ Locations: New York, Ohio, Target, California, America, New Jersey

☆ Bud Light wanted to market to all. Now, it's alienating everyone
▼ + stars: | 2023-05-01 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +10 min

New York CNN —For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. Now, Bud Light finds itself seeking younger drinkers, and stumbling through America’s polarized landscape in the process. There have been calls for a Bud Light boycott. And the stock of Bud Light owner Anheuser-Busch (BUD) has fallen only about 3% in the last month, suggesting Wall Street isn’t too worried. Bud Light, he thinks, could be missing out on that type of support.

☆ Bud Light faced a backlash over its campaign with a trans influencer. But a poll finds a majority of American beer drinkers support such campaigns.
▼ + stars: | 2023-04-29 | by ( Katie Balevic | ) www.businessinsider.com time to read: +3 min

Bud Light and its parent company faced boycott calls for partnering with trans influencer Dylan Mulvaney. But a new poll found a majority of American beer drinkers favor brands partnering with trans influencers. A majority of beer drinkers also favored brands hiring more inclusive talent, per Morning Consult. About a quarter of those surveyed who identified as Republicans responded favorably to brands hiring transgender spokespeople. Bud Light sales were down 17% this week compared to the same time the previous year, and top marketing executives involved in the Mulvaney campaign at Bud Light and Anheuser-Busch took leaves of absence.

[1/4] Sudanese cartoonist Khalid Albaih works at his home as a TV news broadcast shows images from Sudan, in Oslo, Norway April 20, 2023. "Art is needed in times like this because it is important to show people art is about hope, art is about showing there is a different way to talk about things," Albaih told Reuters. "Art is continuous resistance. Art is our way to continue fighting." Reporting by Gwladys Fouche in Oslo Editing by Peter GraffOur Standards: The Thomson Reuters Trust Principles.

☆ Anheuser-Busch facilities face threats after Bud Light backlash
▼ + stars: | 2023-04-20 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +8 min

New York CNN —Several Anheuser-Busch facilities received threats last week, a company spokesperson confirmed, following weeks of backlash against Bud Light because it sponsored two Instagram posts from a transgender woman. Mulvaney’s timeline shows one previous post that is also marked as a Bud Light partnership. Siegfried Anthony/STAR MAX/IPx 2023/APMulvaney is among many social media personalities that Bud Light partners with, Anheuser-Busch said in a statement to CNN last week. “F**k Bud Light, F**k Anheuser-Busch,” he said. Anheuser-Busch (BUD) is set to report its first-quarter financial results, including revenue, on May 4.

☆ Nike critics launch a 'burn bra challenge' and rail against its treatment of female athletes amid growing backlash for its work with a transgender influencer
▼ + stars: | 2023-04-17 | by ( Matthew Kish | ) www.businessinsider.com time to read: +3 min

Transgender influencer Dylan Mulvaney announced a partnership with Nike on Instragram this month. A Nike critic started a "burn bra challege" on TikTok last week. Last week, a TikTok user started a "burn bra challenge" and recorded herself lighting her Nike bra on fire, saying that Nike should be "ashamed of itself." "You chose a little boy with no breasts and some junk in his pants to represent real women," the TikTok user said, according to the New York Post. Nike has been criticized for several of its endorsement partners, including John McEnroe, Charles Barkley, Tonya Harding, and Colin Kaepernick.

☆ Bud Light's inclusive ad campaigns are good for business
▼ + stars: | 2023-04-12 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +7 min

For Bud Light in particular, reaching a new audience is crucial, Alissa Heinerscheid, vice president of marketing at Bud Light, said in a recent Make Yourself at Home podcast interview. Bud Light had “been in decline for a really long time,” she said. From dylanmulvaney/InstagramCurrently, we’re about two weeks into the Bud Light backlash. The performer and TikTok personality, who had partnered with Bud Light previously, has been open about transitioning on Instagram and TikTok. And Texas congressman Dan Crenshaw also weighed in, saying he’s in favor of a Bud Light boycott but doesn’t stock the beer.

☆ Inside Nike: Sources share claims of sexism, cheating, abuse at the world's wokest brand
▼ + stars: | 2023-04-05 | by ( Joshua Hunt | ) www.businessinsider.com time to read: +51 min

The conservative blowback came as no surprise to Parker, who told Nike's board of directors to expect some short-term backlash. In late 2014, the BBC sent a film crew to Portland to interview several former Oregon Project employees. "He would be at the side of the track calling out runners' splits but wouldn't call Kara's out," Adam Goucher told me. When people asked why she left the Oregon Project, she said it was a "personal decision." "I don't think it has anything to do with who the CEO is," Goucher told me.

☆ Britain’s Colin Kaepernick Moment: BBC Sparks Its Own Culture War Crisis
▼ + stars: | 2023-03-13 | by ( David Luhnow | Max Colchester | ) www.wsj.com time to read: 1 min

BBC commentator Gary Lineker was suspended over tweeting about politics. LONDON—The British Broadcasting Corp. now finds itself caught in a drama of its own making: By suspending a top sports broadcaster over tweeting about politics, it has inadvertently forced itself into the center of a U.S. style culture war. On Sunday, the state-funded broadcaster for the second day had to limit the availability of its sports programming after dozens of staff and leading sports announcers walked off in protest at the suspension of retired footballer Gary Lineker, one of England’s most popular sports figures and the BBC’s highest-paid broadcaster.

☆ #BoycottHersheys spreads on Twitter over Women’s Day campaign
▼ + stars: | 2023-03-02 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +2 min

New York CNN —Calls to boycott Hershey are spreading on Twitter in response to the chocolate company’s International Women’s Day Canadian campaign, which includes a trans woman. It’s the latest example of a brand generating a strong but mixed reaction to a promotional campaign that touches on cultural or societal issues. Fae Johnstone, a queer, trans and feminist activist, posted about being included in the Her for She campaign in a series of tweets on Wednesday. On Thursday, some used #BoycottHersheys to voice their opposition to the campaign — while others used it to criticize the critics. In this campaign, Hershey tapped five women, including Johnstone, who are activists in their fields.

☆ Day in the life of the founder of Rebundle, a hair-extension brand that closed a $2.1 million pre-seed round with investors like Colin Kaepernick
▼ + stars: | 2023-02-17 | by ( Alexandra York | ) www.businessinsider.com time to read: +2 min

Ciara Imani May launched Rebundle, a sustainable synthetic braiding hair startup, in 2019. The business closed a $2.1 million pre-seed round in December, which included investors like Colin Kaepernick. Through her research, she realized that the majority of synthetic braiding hair is terrible for the planet, as it's often made of harmful toxins and nonreusable plastics. The brand's first product, Braid Better — lightweight, comfortable, itch-free, and biodegradable hair extensions — launched its limited product line in January 2021. Since then, Rebundle relaunched as a direct-to-consumer brand, raised a $2.1 million pre-seed round, acquired hundreds of repeat customers, and scaled to a seven-person team.

☆ As Mahomes, Hurts make Super Bowl history, a question lingers: What took so long?
▼ + stars: | 2023-02-10 | by ( Amy Tennery | ) www.reuters.com time to read: +4 min

Asked by a reporter this week what took so long, NFL Commissioner Roger Goodell was blunt: "There are probably a variety of reasons - probably none of them good." "The reality is, there's such great talent at that position, Black and white," Goodell said at his annual state-of-the-league media briefing. He told the New York Times that year that Black quarterbacks had not "been given the opportunity and the patience" their white counterparts had. "I never felt it was thing where people said it was harder to win with Black quarterbacks, it was more about durability. 'A PROUD MOMENT'At Super Bowl 57, Hurts will be only the eighth Black quarterback to start the title game.

☆ Rihanna plans highly anticipated return to stage with Super Bowl halftime show
▼ + stars: | 2023-02-09 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

[1/7] Rihanna waves to media ahead of her Super Bowl LVII Apple Music Halftime Show at the Phoenix Convention Center, in Phoenix, Arizona, U.S., February 9, 2023. REUTERS/Caitlin O’HaraPHOENIX, Feb 9 (Reuters) - Nine-time Grammy Award winner Rihanna makes her highly anticipated return to live performance at Super Bowl 57 on Sunday, headlining a halftime show that will highlight her Caribbean culture. It is the second time Rihanna has been asked to perform at the Super Bowl after she reportedly turned down an offer in 2018 out of solidarity for quarterback Colin Kaepernick and his protest against racial injustice. "I've been so focused on the Super Bowl I totally forgot that my birthday is coming up (on Feb. 20)," the singer added. I'm just like, Super Bowl, Super Bowl, Super Bowl."

☆ Sam Altman's big problem? ChatGPT needs to get 'woke' if he wants cash from corporate America
▼ + stars: | 2023-02-03 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +5 min

ChatGPT, like other AI tools, suffers from a bias problem that could impede corporate adoption. OpenAI's CEO, Sam Altman, admitted on Wednesday that ChatGPT has "shortcomings around bias", though he didn't go into detail. Unfortunately for OpenAI, ChatGPT has already had several cases of bias emerge. "You don't have to think very hard to realize there's an enormous quantity of toxic content of absolutely every variety imaginable that's present in that training data." Though OpenAI has found success so far, Wooldridge could see a scenario where the firm is pushed by customers to reveal its training data.

☆ Black QBs Mahomes and Hurts to face off in historic Super Bowl
▼ + stars: | 2023-01-30 | by ( The Associated Press | ) www.nbcnews.com time to read: +4 min

Now, Patrick Mahomes and Jalen Hurts will be the first Black QBs to face off in a Super Bowl. Hurts aims to become the fourth Black QB to win the Super Bowl, joining Williams, Mahomes and Russell Wilson. Steve McNair, Colin Kaepernick, Cam Newton and Wilson also started in the Super Bowl and lost. “I don’t think we have any cigars, but we’ll be ready to go at the Super Bowl,” Mahomes said, poking fun at Joe Burrow’s penchant for puffing those after big wins. Whether it’s Hurts or Mahomes, it’s another victory for the Black QBs who were overlooked throughout the years.

Millions of football fans held their breath for close to 20 long minutes Monday night when Buffalo Bills’ Damar Hamlin had a cardiac arrest after making a routine tackle. In the largest study conducted on the subject, 99% of former NFL players showed signs of chronic traumatic encephalopathy (CTE), a devastating neurodegenerative disease caused by repeated head trauma. Another key study showed that 40% of retired NFL players have traumatic brain injury, with no correlation between the number of concussions and the severity of the injury. Seau’s death brought the issue of traumatic brain injury to a boiling point, and yet the league’s steps to address the issue appear to be little more than Band-Aids. He raised his hands in an unnatural movement that can be a sign of traumatic brain injury.

☆ Rihanna to headline Super Bowl 2023 halftime show
▼ + stars: | 2022-09-25 | by ( Julianne Mcshane | ) www.nbcnews.com time to read: +3 min

Rihanna will headline the halftime show at next year's SuperBowl, the pop singer, her record label, the NFL and new halftime show sponsor Apple Music announced Sunday. Apple Music, which the NFL announced earlier this week would replace previous sponsor Pepsi as the upcoming halftime show's sponsor, also confirmed the news in a tweet. @rihanna will take the stage for the first ever Apple Music Super Bowl Halftime Show on 2.12.23," the tweet read. Super Bowl LVII is scheduled for Feb. 12, at State Farm Stadium in Glendale, Arizona. In an interview with Vogue earlier this year, the 34-year-old pop singer said she was working on a new album.

☆ Day in the life of the founder of Rebundle, a hair-extension brand that closed a $2.1 million pre-seed with Chris Paul and Colin Kaepernick as investors.
▼ + stars: | 2022-01-20 | by ( Alexandra York | ) www.businessinsider.com time to read: +2 min

The business closed a $2.1 million pre-seed round in December, with investors like Chris Paul and Colin Kaepernick. "I needed a solution that would be better for me and my body, but also be better for the environment." The brand's first product, Braid Better — lightweight, comfortable, itch-free, and biodegradable hair extensions — launched its limited product line in January 2021. Since then, Rebundle relaunched DTC and raised a $2.1 million pre-seed round, acquired hundreds of repeat customers, and grown to a seven-person team. As she builds her brand, May told Insider what a day in her life looks like, from meeting with investors to planning social-media campaigns.

☆ Un tricou purtat de legendarul baschetbalist Michael Jordan a fost vândut cu o sumă record
▼ + stars: | 2020-12-05 | by ( Publika.Md - Aici Sunt Știrile | ) www.publika.md time to read: 1 min

Este vorba de un tricou purtat de Jordan în anul 1984 la Chicago Bulls. Michael a evoluat 15 sezoane la Bulls, cu care a câştigat de şase ori titlul în NBA.La aceeași licitație, alte două articole sportive, aparţinând superstarului NBA Le Bron James şi fostului jucător de fotbal american Colin Kaepernick, s-au vândut fiecare pentru suma de 128.000 de dolari.Un tricou al starului Kobe Bryant, decedat într-un accident de elicopter în ianuarie, a fost vândut la același eveniment cu 38 mii de dolari.De asemenea, o torţă olimpică de la Jocurile Olimpice din 1984 de la Los Angeles a fost adjudecată în schimbul sumei de 22.000 mii de dolari.

Persons: Jordan, Michael, NBA Le, James, american Colin Kaepernick, Kobe Bryant Organizations: Chicago Bulls, NBA Locations: Chicago, Bulls, american, Kobe, Los Angeles

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