AdvertisementWhen the Masters golf tournament starts this Thursday, those watching on TV will be treated to the usual assortment of visuals: lush green grass, immaculate flower beds, and the world's greatest players putting on a show.
But at the actual tournament, an even fiercer competition will be raging behind the scenes: the battle for authentic Masters merch.
It stretched back 50 feet from the actual entrance, which was followed by a series of winding metal gates reminiscent of a TSA checkpoint.
AdvertisementA sea of people near the entrance of the Masters golf shop, on April 9, 2024.
It's also possible people are less merch-obsessed from Thursday to Sunday when the actual tournament is going on.
Persons:
didn't, —, Tiger Woods, Scottie Scheffler, Christian Petersen, wasn't, would've, It's, Ben Jared, they'd
Organizations:
Service, Masters, Augusta National Golf Club, eBay, TSA, Disney, Forbes
Locations:
swag, snaking, merch