"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices."
"They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said.
"But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it."
Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.
In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.