But Harrer, who joined Vans from Dollar Shave Club in April 2021, noted that Vans wasn't reminding people about those classic shoes.
Vans stopped marketing its classic sneakers for some time before resuming earlier this year with the "Classic Since Forever" campaign.
"Our top-tier limited-distribution footwear, which you may know as Vans Vault, has previously met the needs of influential footwear-trend accounts in the past," he said.
With Vans Vault, the company takes classic shoes and collaborates with popular designers and boutiques on new colorways.
Vans Vault releases compete with Nike, Adidas, Converse, and others for the general sneaker lover.