But with few obvious alternatives, Twitter users may be left with nowhere else to go.
Other platforms, like Mastodon, have promised a more decentralized social media experience.
“Excited to see what you accomplish here,” retired basketball star Shaquille O’Neill tweeted at Musk on Wednesday ahead of the deal closing.
Musk has said he would restore Trump’s Twitter account, though Trump has previously said he would remain on Truth Social.
By unbanning users and unwinding content moderation efforts, Musk could make Twitter less palatable for its most vulnerable users, typically women, members of the LGBTQ community, and people of color, according to safety experts.